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Eat That Frog by Brian Tracy

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Born January 5, 1944, Brian Tracy is a Canadian-American motivational public speaker and self-development author. He is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

About The Author – Brian Tracy

Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada, and 55 other countries, worldwide. As a Keynote speaker and seminar leader, Tracy addresses more than 250,000 people each year.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling “Psychology of Achievement”, which has been translated into more than 20 languages.

Prior to founding his company, “Brian Tracy International”, Tracy was the Chief Operating Officer of a $265 million dollar development company. By all measures, Tracy is a successful businessman and author.

Other Books By Brian Tracy Are:

  1. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible in 1988,
  2. The Science of Self-Confidence in 1991,
  3. Maximum Achievement: Strategies and Skills that Will Unlock Your Hidden Powers to Succeed in 1993,
  4. How to Master Your Time in 1995, and
  5. The Power of Clarity: Find Your Focal Point, Maximize Your Income, Minimize Your Effort in 2003.

Now that we have gotten some insights into the person of Brian Tracy, let’s consider his book of the day, “Eat That Frog” and how we can profit from it.

About The Book – Eat That Frog

There just isn’t enough time for everything on our to-do list – and there never will be. Successful people do not try to do everything. They learn to focus on the most important tasks and make sure those important tasks get done. They eat their frogs.

By now you should understand that eat your frog as used here is only metaphorical. According to Tracy, it actually means tackling your most challenging task. And that equally means the one that can have the greatest positive impact on your life. Eat That Frog! shows you how to organize each day so you can zero in on these critical tasks and accomplish them efficiently and effectively.

The first edition of the book was already good as it was, but the revised and updated edition is even richer with the addition of two new chapters. The first explains how you can use technology to remind yourself of what is most important and protect yourself from what is least important.

The second of the new chapters offer advice for maintaining focus in our era of constant distractions, be it electronic or otherwise. And the one thing that has remained unchanged is the author’s core message of what is vital to effective time management as:

  • decision,
  • discipline,
  • and determination.

All these perfectly horns into ensuring that you get more of your important tasks done and every day. Now, let’s break down the book into its key messages:

Select Your Most Important Task

You don’t want to underestimate this because like I said at the beginning, the tasks ahead of you are many but the time at your disposal to accomplish them is limited. This is kind of the basics in economics and management.

“You often see people, said Tracy, who appear to be busy all day long but they seem to accomplish very little. This is usually because they are busy doing things that are of low value while they procrastinate on the one or two activities that, if they completed them quickly and well, could make a real difference to their companies and their careers.

He went on to say that the most valuable tasks you can do each day are often the hardest and most complex one. But the payoff and rewards for completing these tasks efficiently can be tremendous. For this reason, you must adamantly refuse to work on tasks in the bottom 80% while you still have tasks in the top 20% left to be done.

This sort of clarifies the main idea behind this book, that it’s not really about getting more tasks accomplished as possible, but accomplishing the most important tasks that make the best impact in your progress ladder.

So what are you currently working on as your main objective? If you were to tackle just one task that will have a greater impact on your objective; what will be that task?

Begin Immediately On the Most Important Task!

This too is very important and as said by the author, “Think of this as a ‘test.’ Treat it like a personal challenge.” And by considering it as a challenge, it becomes easier for you to resist the temptation of starting with the easier task.

You don’t want to spend your most productive time on less important task because by so doing you are not going to advance very much. Instead, consider eating that frog, the harder but most important task for the day and naturally, the remaining tasks will become walkover for you.

According to the author’s recommendation, if there is a task or activity with large potential positive consequences, make it a top priority and get started on it immediately.

Now, I am taking for granted that you know where you are going, say within your life purpose, for example, otherwise, this might sound rather complicated for you. If you have some difficulties figuring out your life purpose, then consider taking our online class: Discover Your Life Purpose In 6 Days”, available at Aclasses.org. This can be your best decision today if really you are serious about your life purpose and want to take action on it.

Take It One Step at a Time

One of the best ways to overcome procrastination is for you to get your mind off the huge task in front of you and focus on a single action that you can take right now. I have talked about this in our previous videos when we considered procrastination as a thief of time. You might consider checking it out on our YouTube channel. It’s titled “How To Avoid Procrastination on Your Life Purpose

You see, you don’t always have to look at the big picture when taking action because that might be more challenging.

Say, for instance, you want to build a five-story building. You don’t need to focus on the five-story building because you can never accomplish that in a day. Instead, you need to focus on one brick at a time and lay the best brick you can lay at that time. If you really think of it, the five-story building when accomplished will be a collection of one brick on top of another.

This is a strategy that will be very important for you. An old adage had it perfectly said: “By the yard it’s hard; but inch by inch, anything is a cinch!”

Your Take Away From This Book

This is an important book you really want to read if you are serious about overcoming procrastination and manage your time better. And when you learn to do your most important tasks first, you will work more efficiently and be happier too.

Did you find this article valuable to you? Share your thoughts on the comment section below. Check out our YouTube channel and subscribe so you never miss any of our educational videos. Until next week, have a wonderful time.


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Obehi Ewanfoh

Obehi Ewanfoh

The founder of Aclasses.org. Primary area of focus - Book writing and Online Training Classes on Self-improvement & Human Capital Development. My mission, through books and Online Training Classes, is helping people to transform their human potentials into capital so they can better serve themselves and the society they live in.

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