Learn from Jeff Bezos’ Use of Storytelling for your businesses

At Obehi Podcast, we firmly believe in the profound impact that storytelling can have on your businesses, and it’s a topic we are deeply passionate about. In fact, we have dedicated a significant amount of time discussing this very subject in our 5-part book series, “Storytelling Series for Small Businesses And Content Creators,” available on Amazon.

Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.

Talking about Amazon, yesterday, I came across an interesting article I think you should check out. The article, written by Carmine Gallo is titled: “How Jeff Bezos Uses Storytelling To Engage Audience” and it’s available at Brandingstrategyinsider.com.

In the article titled, the author emphasizes the importance of storytelling for entrepreneurs and small business owners to attract investors, employees, and customers. Jeff Bezos, the founder of Amazon, is highlighted as a captivating storyteller who has mastered the skill throughout his life.

The article introduces the concept of “beats,” which are essential scenes in storytelling that keep the action moving and the audience engaged. While a movie might have multiple story beats, three crucial ones are identified for business pitches or presentations.

The first beat is “The Catalyst,” which is the inciting incident that triggers the adventure. For Bezos, it was discovered that the Internet was growing at a rapid rate while working at a hedge fund. This inspired his idea of selling products online. Entrepreneurs are encouraged to identify their own inciting incidents and share them with their audience.

The second beat is “All Is Lost,” a critical scene where it appears the hero will never reach their goal. Bezos experienced this when Amazon’s share price plummeted during the dot-com bust. By surviving this setback, Amazon’s story reflects values such as grit, determination, and a commitment to excellence. Entrepreneurs are advised to reflect on the obstacles they faced, and the lessons learned to inspire their audience.

The third beat is “Fun and Games,” where light-hearted moments are used to break tension. Bezos incorporates several entertaining scenes when recounting Amazon’s founding. For example, during a road trip, he named the company Cadabra, but due to a miscommunication with an attorney who misheard it as “Cadaver,” Bezos changed it to Amazon. Entrepreneurs are encouraged to use beats to keep the audience engaged and entertained.

Your takeaway as a small business owner

The story of Jeff Bezos and his mastery of storytelling holds valuable lessons for you as a small business owner. I can almost guarantee you that.

Firstly, remember that your story matters. Share the inciting incident that sparked your entrepreneurial journey. Was it a book, an event, or a problem you wanted to solve? Let your audience feel the same excitement that ignited your passion.

Next, embrace the “All Is Lost” moment. It’s in the face of adversity that true heroes emerge. Reflect on the hurdles and setbacks you faced along your path. Share the challenges that nearly derailed your plans and how you and your team overcame them. Let your audience witness the strength and resilience that define your business.

But don’t forget to infuse your story with moments of “Fun and Games.” Break the tension, lighten the mood, and entertain your listeners. Show them the lighthearted side of your journey, those amusing anecdotes that make your story memorable and relatable. Engage their hearts and minds as you lead them through your entrepreneurial adventure.

Remember, storytelling isn’t just a skill; it’s a powerful tool to attract investors, employees, and customers. Craft your story with purpose and passion, using the beats of “The Catalyst,” “All Is Lost,” and “Fun and Games.” Captivate your audience, hold their attention, and inspire them to join you on your exciting and inspiring journey.

Now, go forth, fearless small business owners, and let your stories shine brightly, for within them lies the magic that will propel your business to new heights.

Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.