If you are looking for a platform to monetize your content and build a scalable business, then keep reading. Monetizing content is not a new concept by any stretch of the imagination. Yet, some people are not aware of it.Claim Your Content Creation Checklist.
Here is The full series of Content Monetization for Beginners:
- The Best Platforms To Monetize Your Content
- Content Monetization For Beginners
- How To Monetize Your Content For Beginners
Some are not aware that they can make money from their content and some don’t know which platform to use, and how to go about it. In this article, I am going to show you the platforms to use for your content monetization and they are not as complicated as you might think. But first, does it even work?
How does content monetization work?
Content monetization refers to the income generated when people consume your content. You could receive money directly from users or indirectly from various companies that market their products through your content.
Do you want me to explain it in a much simpler form, like butter and bread? Here is it – build up your audience, your influence, and monetize it.
Influencer marketing has been a popular form of marketing for a while now. Brands have been using influencers to reach their target audience and tell their story. They have been an effective way to promote products or services without investing in paid advertising.
However, over the past year, there has been a major shift in the landscape of influencer marketing.
How does influencer marketing work, how is that even possible? Well, the world of marketing has changed drastically in the last few years. Gone are the days of traditional advertising that has now been replaced by the rise of influencer marketing.
For a better understanding of influencers by their classifications, consider the following breakdown:
- Beginner-influencers: 1,000–10,000 followers
- Micro-influencers: 10,000–50,000 followers
- Mid-tier influencers: 50,000–500,000 followers
- Big-influencers: 500,000–1,000,000 followers
- Mega-influencers: 1,000,000 + followers
This type of marketing is mainly about tapping into the power of social media influencers to promote products and services.
Content creators first make the important choice of defining themselves; whether they want to be seen as influencers, affiliate marketers, brand advocates, or ambassadors. Of course, the goal is always the same:
- To inspire,
- To inform,
- To educate a
- And to empower their audience.
This is an interesting business model if you think about it. Content publishers (including influencers) can monetize their messages by partnering with brands.
More than ever before, brands are eager to work with them on new ideas like copywriting and production, and they can offer a different perspective on products and campaigns.
After all, they have an army of supporters under their command.
The role of organized platforms for content monetization
Content monetization platforms are becoming more and more popular today. They allow users to share their content with others for a reward. This reward can be anything from money to the pride of seeing your work published.
Platforms like YouTube, Medium, and Buzzfeed offer examples of content monetization websites.
In these platforms, you publish your content and get paid for allowing ads to run on your content. The platform gets the money by charging the advertisers.
As platforms, they take their own part as stipulated by the contract and give you your share. If you mostly publish your content on a social network, this is the easiest, most direct way to start monetizing your works.
There are many content-sharing platforms out there where you can get paid simply by publishing your content. Let’s take a look at some of these platforms where you can monetize your content.
Monetize your content with YouTube
YouTube is absolutely one of the best places to monetize your content today. There is “if” because you can only publish videos on YouTube if you are qualified.
As part of the YouTube partner program (YPP), you can create a YouTube channel membership where your audience can pay to access your premium content.
Like most of the monetization platforms out there, your YouTube channel needs to be met the minimum requirements before you can apply for the YouTube partner program and start earning money on YouTube.
The YouTube minimum requirements are:
- Your channel must follow the YouTube monetization policies,
- Your channel must have gained at least 4,000 valid public watch hours in the last 12 months,
- There must be at least 1,000 subscribers to the channel,
- And you much have a linked AdSense account.
Monetize your videos with Uscreen
Uscreen specializes in video monetization. It lets you share your videos with the world and get compensated for your content in all sorts of ways. You can monetize your content by collecting subscriptions, one-time purchases, rentals, or a pay-per-view model.
Uscreen comes with a whole set of features that make it a very efficient tool for video marketers. It offers more than just linking to your payment processor or analytics, it also provides marketing tools that allow you to engage and connect with your viewers.
Unlike, YouTube, you need to pay to put your content on the platform. The rest is pretty simple after picking your right pricing packages, ranging from:
- Basic $79 a month +$0.50 per subscriber per month
- Growth at $159 month +$0.50 per subscriber per month,
- Uscreen Plus. You need to contact them for the plus plan.
Use Patreon to monetize your content
Patreon is an American company that provides business tools for content producers. With Patreon, you can earn a living by focusing on the things that really matter to your fans while allowing them to give back in return! Patreon offers rewards and perks at different tiers.
In Patreon, creators set up pages on the site and then post content such as pictures, videos, or podcasts. Patrons can then pledge a certain amount of money to the creator and in return, they will receive some reward, depending on the amount pledged.
To get started, visit patreon.com and choose the “Create My Page” button at the top of the screen.
Starting a Patreon page is free when you create it. They charge a small commission when people pledge to your page, and processing payments is industry-standard when they have to take the money from your patrons.
Whether you are a podcaster, a writer, or a YouTuber, Patreon can help fans financially support and reward you for your work.
Creators might provide different tiers of subscription depending on the goals that they wish to achieve. For example, an individual who wants to have access to work-in-progress content but doesn’t want to spend money on other perks may choose a lower tier.
So, think of your needs and decide how to benefit from their monetization services.
Are these the only platforms for the monetization of content? Of course, no. There are so many other options available. You can consider the likes of:
- Twitch and the list are almost endless.
As for the one to choose, that will depend on your content and where your audience mostly hands out.
If have any problem understanding how to identify your audience, you can check out our previous article on the topic: 5 Ways To Identify Your Target Audience In 2022.
Key takeaways from the best platforms to monetize your content
To monetize your content, you need to first figure out what you want your content to do. This is a business. Never forget that. So, do you want to make money with your content? Or do you want it for branding purposes?
Once you have a clear goal in your mind, there are a variety of ways that you can use to monetize your content as we have discussed in this article. There is no limit on how far you can take your monetization process.
Remember that content monetization is the key to establishing an online presence and generating a consistent income.
Be creative and find what works best for you. No one solution suits all, so keep experimenting with different strategies to see what will work best for you. Keep on creating content.
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