5 Ways To Generate Content Ideas Easily And Faster
In the fast-paced world of today’s digital marketing, content is king. I am sure you have heard that before now. You are probably also aware that to maintain a competitive advantage, you need to have a steady stream of quality content for your business. But how can you get constant ideas to generate new content? That is your question and I get it.
This is a continuation of our Content Creation 101. If you are new here, see the first publication in the series: Content Creation 101 – The Beginner’s Guide For 2022.
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In this article, I will share 5 ways to generate content ideas for your business. There is a lot to cover – from something as simple as a brain dump to using traditional brainstorming techniques, repurposing your old content, and much more.
Of course, the first step is always filling out a content strategy template. There are plenty of tools out there that can help you from creating an outline from scratch or generating an outline from your existing content library.
Now, let’ get started with the 5 ways to generate content ideas easily and faster.
1. Brainstorming Methods for content writing
Brainstorming is a research-based approach to generating ideas. It is the process of generating a list of ideas by talking to oneself, one’s team, or a group.
More specifically, brainstorming techniques are an essential part of the content generation process. There are many ways and techniques to brainstorm content creation ideas. For now, let’s only consider three helpful ones as:
- Associative Brainstorming,
- Brainwriting,
- and Virtual Brainstorming.
Now, let’s break it down even further.
Associative Brainstorming
Associative brainstorming can be done by oneself or in teams. It is an exercise where participants will sit quietly and think about the topic for a little while before writing down at least 3 associations that they come up with.
For example, when thinking about “pizza,” someone might come up with “sauce,” “tomatoes,” and “cheese,” as the associating terms about pizza.
Brainwriting
Brainwriting can be used to generate ideas for brainstorming or to come up with the perfect tagline. It’s a team exercise where some team members will sit down and work on a topic to generate more ideas about a topic.
Brainstorming has typically been seen as an individual activity, but it can also be beneficial for group brainstorming sessions.
This is especially true when it comes to generating ideas for creative projects which are usually not constrained by any rules or limitations.
Virtual Brainstorming
Virtual Brainstorming often referred to as online brainstorming, is a team collaboration tool that generates ideas for a specific topic. It’s a great tool as it can be used for different purposes and there are multiple ways to use it.
The tool enables participants to have a conversation and share ideas in real-time, so it’s very efficient and productive for content creation.
Virtual Brainstorming has been known as one of the best brainstorming techniques because it can help generate better quality content faster than most other methods.
Depending on the situation, any of these three brainstorming techniques can be helpful to you as you generate ideas for your content creation.
Note that not all the time you need to create, absolutely, new content. You can repurpose your old content and make it appear fresh to the consumers. That brings us to the next point.
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Look back at what you have created before
There may be opportunities to repurpose old content and find ways to use it in a different light. Thanks to the Internet, we possess the ability to explore our creative works to find ways that they can be transformed into something different and better than before.
Think about that as a good strategy to follow, and to never lack content to create.
For example, you can easily create great content from your blog posts. You can update them with new information or even transform them into videos or podcasts, thereby giving them a new lease of life.
Truly, there is no limitation to what you can do with your old content.
We regularly do the same here in AClasses Media, where some of our old blog posts are ripped off and transformed into videos to be shared on our educational youtube channel and social media. The choice is yours.
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Content from List Building
Building a list of topics you find interesting and researching them more in-depth is a great way to create new content for your small business.
I know that when you are trying to build a list of topics that you find interesting, it can be time-consuming to research and research again. To make this process easier, there are ways to save yourself time.
One of the easiest ways is to use a list-building tool where you type in keywords and spit out a list of content for yourself. Some tools will even show you which articles rank better than others so that way you know which ones will be most relevant for your audience or which ones have higher authority in the eyes of Google.
Think of how you might approach it differently and how it might better work for your situation. There is no rule here and that moves us to the next point, quotes curation.
Don’t tell me you haven’t seen an example before. If not, check out our Top Business Quotes to learn from different experts in the business world.
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Curating Videos and Quotes of Great Thinkers and Creatives
Curating videos and quotes of great thinkers and creative individuals helps to promote the work of these influencers and at the same time, you tap into the traffic you are creating.
Curation is a form of art and it requires a level of detail and sensibility that can appreciate all aspects of what you are curating. Think about that. You are bringing value to old works that were lying there, idle.
When curating an old piece of art, it is important to look at each work and see how it contributes to the greater world around it.
Capturing the essence of what makes this piece unique among all others will help you illustrate its importance not only within your show or exhibition but throughout the world. By understanding what makes this work stand out from the rest, you can better exhibit its genius and better benefit from it in the long run.
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Google search and suggestions
Google search suggestions provide a multitude of content ideas for copywriters in any given niche. The only thing a copywriter needs to do is type in a keyword and Google will generate a list of related topics and this is a huge opportunity in your hands if you are looking for useful ideas about content creation.
Google has been a reliable source of information about people’s interests since 1998. Ever since, Google has been able to create a map of your interests, which is represented in the form of a pie chart under “Your World” in the Google app.
If you type in ‘wine’ in the search bar, you will get suggestions including ‘wine glasses’, ‘bottle openers’, and ‘wine tasting events. These are all keywords that would generate content ideas for your blog or website.
Content creators can use this tool when they are struggling to find the right topic but still want to produce new content on their niche.
Your Takeaway
Pay attention to the ideas in this article. The more content ideas you have, the better your chances are as a content marketer. To produce high-quality & relevant posts that will bring visitors to your site, you will need plenty of fresh ideas.
This can be hard when you are just starting out or if your schedule is hectic. To help you, I have compiled this list of 5 different ways to find ideas for your content creation and marketing campaigns.
These methods are easy to implement and be highly effective in delivering great marketing campaigns that will help you grow your small business.
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