7 Things to Know Before Starting a YouTube Channel
Want to learn about starting a YouTube channel? You are in the right place. YouTube is a great place to showcase your business and digital products. It is the 2nd most visited website in the world. With over 1 billion hours watched daily, YouTube has become a staple of our lives. But what if you want to get even more out of this platform? The internet offers countless ways to extend your YouTube marketing strategy especially if you are a content creator.
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Before starting a YouTube channel, you need to know the type of video to create and whom you want to create it for. That should be a given, though not often for most people and that is not all.
Like every other content creation strategy, there are many things to put into consideration. But don’t worry. In this article, I will show you 7 important things you need to know before starting a YouTube channel. So, pay attention to every part of it because all of them are important for your success on YouTube.
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What is YouTube and who are YouTubers?
YouTube is a popular American video-sharing platform. The platform was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. The platform allows users to upload video files and share them with anyone.
Some of the most popular videos on the platform are in the form of:
- Education,
- Information,
- And entertainment.
YouTube is the second most visited website, right after Google which is also the owner of the video-sharing platform.
Though relatively new as a term, “a YouTuber” is a person who produces videos on the YouTube video-sharing platform. They are also called YouTube influencers.
With that now clarified, let’s consider the 7 important things you need to know before starting a YouTube channel.
Plan and don’t just create videos on impulses
Planning is a great way to keep your channel stable. Starting and maintaining a YouTube channel is not an easy task because it is all about keeping the audience on the platform by entertaining and educating them.
Before deciding to start a YouTube channel, you need to properly make plans on how to find inspiration, generate new ideas, and create great content that people are looking for. That’s a sure way to get discovered on the platform.
You don’t just want to throw in some funny cat videos and hope that people will find them interesting and you are done. No, those days are over. Especially, looking at 2023 forward, creating YouTube videos have become more interesting and sophisticated. So, you need to differentiate yourself from the competition.
To plan properly for your YouTube channel, you need to list out your own ideas like a business person will do because this, really, is a business and you need to see it as such and plan accordingly:
- What do you want your channel to achieve?
- What is your target audience or the people you want to create videos for?
- Why will your audience subscribe to your channel and become your fan – (their benefit from your content)?
- Distinguish your channel from others out there (currently, there are more than 51 million channels on the YouTube platform).
Create great content and post regularly
Posting great content on regular basis is a great and natural way to connect with your audience on YouTube, especially when they are into your content.
Ensure that your videos are engaging and educational so that you can attract more people to your YouTube channel.
People like content that entertains and engages them. If they find your channel truly valuable to their needs, you will be generating active subscribers and followers in no time. After posting great content regularly, ensure that you always engage your audience through comments and likes in the community.
Connect and engage your viewers
Consistency and audience engagement are some of the most important things to know about your YouTube journey. Try also to read and respond to almost every comment as your audience will eagerly wait for your response.
This is essential if you want your audience to feel your presence and truly connect with you. Do you want to learn more about your audience? Consider checking out the following article: 5 Ways To Identify Your Target Audience In 2023
These interactions will help your subscribers learn more about you. It’s not enough that they like your content—they need to like you and the overall experience of your channel as well.
Interacting with your viewers can also help you gain inspiration for new content ideas. And at least, it will inspire you to keep going, despite the difficulties of growing and maintaining your channel.
Optimize your videos for SEO
You want people to find your YouTube videos. Is that correct? So, make it easy for them.
SEO stands for Search Engine Optimization and it’s the secret to giving your videos more visibility and ranking.
It is very important to pay attention to your videos Optimization, especially when starting your YouTube channel and this is how:
- When uploading your first video, make sure to add a good and accurate descriptive title that provides enough context.
- Remember that your video is an answer to someone who is looking for a solution to something.
- What would you type on the YouTube search space to find your kind of video?
Say, for example, this article on the 7 important things you need to know before starting a YouTube channel. You probably got this article because you want to know some important things about starting a YouTube channel.
Include your main keyword or phrase in the title and use relevant tags that reflect what your video is about. This is how people can find your videos.
I am sure you want people to find your videos. So, pay attention to how you title your video, the tags you put in it, the thumbnails you create, and the video description you use.
Be patient with the process, YouTube success does take time
They say nothing good comes easy. That is true too with building a YouTube channel. It requires great effort and it takes time to build your channel. So, don’t rush. Followers, fans, and subscribers will definitely happen if you do the right thing, it might take a while, but your hard work will spring forth eventually.
Also, remember that not everyone will like you and not every viewer of your content will become a fan or subscriber. In the future, you will definitely see hate comments and criticism which you must face. Face them with maturity because that is part of the process.
Start where you are right now
I know all the jazz that you need to get the fancy gear and video equipment but don’t let that stop you. My humble advice is to start where you are right now and grow up from there.
Don’t worry about the most expensive cameras yet, because if you do you will probably never start. Start with your smartphone because most smartphones in 2023 are now powerfully made and have superior camera quality too. So, you can comfortably start with that.
Even if your voice doesn’t sound like the pro just yet, start anyway. You will learn how to speak better, later in your YouTube journey. Your video might really suck and even be horrible. But don’t worry, perfection will come after a while and that is the same for most YouTubers, including the most successful ones of today.
Start where you are and work your way towards perfection. This is not only about starting YouTube. It’s about life in general. So, my humble advice is to start where you are right now with what you are.
Collaborate with other YouTubers on the YouTube platform
Collaboration is one of the easiest ways to build an audience on YouTube. The goal of a collaboration with another YouTuber is to ultimately convince the other person’s audience to start watching your content.
Of course, your collaboration should be with YouTubers from similar niches even if it might not be exactly the same topics.
The best way to receive more benefits when collaborating with other YouTubers is to be sincere and authentic. If you are not, the audience will know and this will not profit you anything.
Your key takeaways the 7 Things to Know Before Starting a YouTube Channel
Starting and growing a YouTube, especially in 2023 going forward is not a very simple thing. But if you follow what we have discussed here today, you will certainly be on the safer side.
Creating a YouTube channel is not different from starting any other business venture. So, see it like that and act accordingly for your success. I wish you success in your endeavor.
Join AClasses Content Academy if you want to learn more about Content Creation Strategy and how to leverage content for your Business.
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