Cassava Chips: A Profitable and Healthy Agribusiness Opportunity for the African Diaspora

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What if the secret to Africa’s next multi-billion-dollar agribusiness was hiding in plain sight? What if a simple root crop, long considered a staple food, could be transformed into a premium snack, sold in supermarkets across the globe? Cassava, often seen as just another food crop, holds untapped potential not just for feeding Africa but for creating wealth, driving economic growth, and providing healthy alternatives in a world hungry for sustainable and nutritious snacks.

(Learn How to Leverage Your Story through our Story To Asset Transformation (S.A.T) Framework.)

Imagine walking through a bustling Lagos market or a New York grocery store and seeing attractively packaged cassava chips sitting next to traditional potato chips. These gluten-free, fiber-rich snacks have the potential to become a global sensation, and you, as an African diaspora entrepreneur, could be at the forefront of this revolution.

But how do you turn cassava into a profitable business? What opportunities exist in the global market, and how can small and medium-scale farmers in Nigeria tap into this booming sector?

Cassava chips offer an incredible opportunity for value addition in agribusiness. With Nigeria producing over 60 million metric tons of cassava annually more than any other country in the world (FAO, 2023) the potential for scaling up cassava-based snack production is immense.

But beyond the statistics, this is about empowerment: creating jobs, reducing post-harvest losses, and giving consumers healthier snack options. Whether you are a farmer, an investor, or an entrepreneur in the African diaspora, cassava chips could be the next big thing in your agribusiness journey. 

See also: Cassava Farming in Nigeria – A Gateway to Agribusiness Success for the African Diaspora

Why Cassava? The Untapped Potential of Nigeria’s Leading Crop

Cassava has been a staple in Nigerian households for centuries, but its full economic potential remains largely unrealized. While millions of farmers grow cassava, only a fraction of the crop is processed into high-value products like cassava chips, starch, and flour.

The bulk of cassava is consumed as garri, fufu, or tapioca, leaving a massive gap in value addition. Here’s why cassava is an agribusiness goldmine: 

  • Nigeria is the world’s largest producer of cassava, yet much of it is wasted due to poor processing infrastructure (International Institute of Tropical Agriculture, IITA)
  • The global gluten-free snacks market is projected to reach $6.2 billion by 2028, driven by health-conscious consumers (Statista, 2023). Cassava chips fit perfectly into this trend. 
  • The rise of the African diaspora food market in North America and Europe is creating opportunities for exporting African-made food products. More people are looking for authentic, plant-based snacks, and cassava chips could be the answer. 

See also Different Ways To Eat Garri And Enjoy It

By processing cassava into chips, farmers and entrepreneurs can increase profit margins by three to four times compared to selling raw cassava tubers. It’s a chance to move away from subsistence farming and build sustainable agribusinesses that create wealth and job opportunities. 

The Health Benefits of Cassava Chips: A Better Alternative to Potato Chips 

In a world where obesity, diabetes, and heart disease are on the rise, consumers are actively seeking healthier snack options. Cassava chips are a game-changer because they provide: 

  • A lower glycemic index than potato chips, making them a better option for diabetics (International Journal of Food Sciences and Nutrition)
  • More fiber than conventional processed snacks, aiding digestion and gut health. 
  • No gluten, making them a safe choice for people with celiac disease or gluten intolerance. 
  • Essential minerals like potassium and vitamin C, which boost immunity and support heart health. 

For African diaspora entrepreneurs looking to invest in agribusiness, these health benefits make cassava chips a marketable product with a strong global appeal. 

How to Make Cassava Chips: A Step-by-Step Guide

Turning cassava into crispy, delicious chips requires minimal investment and simple processing techniques. Here’s how you can do it: 

  1. Harvest and Prepare the Cassava: Select mature cassava roots (typically harvested 9–12 months after planting). Wash and peel the roots thoroughly to remove toxins and dirt.
  2. Slicing and Soaking: Use a sharp knife or mechanical slicer to cut the cassava into thin, even slices. Soak the slices in cold water for about 30 minutes to remove excess starch and improve crispness.
  3. Drying: Sun-dry the slices for 1–2 days or use a food dehydrator for faster processing. Frying or Baking: For traditional chips, fry the slices in hot oil (350°F or 180°C) until golden brown. For a healthier option, bake at 375°F (190°C) for 15–20 minutes.
  4. Seasoning and Packaging: Flavor with natural spices like garlic, chili, or herbs. Package in airtight biodegradable bags for local and export markets. 

See also: Cassava Processing and Value Addition: Creating More Opportunities for Nigerian Farmers

Uses of Cassava Chips: Beyond Snacking

Cassava chips, made from cassava are versatile and can be used in various ways. Here are four common uses for cassava chips:

  1. Snacks: Cassava chips are often enjoyed as a crunchy, savory snack on their own or with dips like salsa, guacamole, or hummus.
  2. Side Dish: In many cuisines, cassava chips serve as a side dish to complement meat, fish, or vegetable dishes.
  3. Ingredient in Salads: Crumbled or crushed cassava chips can be sprinkled over salads for added crunch and flavor.
  4. Gluten-Free Alternative: Cassava chips are often used in gluten-free diets as an alternative to regular potato chips or other snack options that contain gluten.

Beyond Snacking, cassava chips are increasingly in demand for various purposes, such as in alcohol production, animal feed, and the cassava starch industry. Alcohol plants, feed mills, and starch factories are major consumers of cassava chips due to their convenience in shipping and extended storage life compared to fresh cassava.

Economic Opportunities in Alcohol and Ethanol Production:

One of the most promising avenues for cassava chips is in the production of ethanol fuel, a key component of the biofuel industry. Cassava chips serve as a highly cost-effective raw material for ethanol production, offering a lower production cost compared to other crops like corn.

See also Cassava for Industrial Use: From Ethanol to Paper Production

With cassava’s higher starch content, the cost per ton of cassava ethanol is $260-$350 less than corn ethanol, and cassava ethanol can be sold for $656 per ton.

This opens up a profit margin of $156 per ton, especially when considering the by-products produced during ethanol processing.

The production of cassava-based alcohol, including citric acid, is also a lucrative market. As a low-cost raw material for ethanol and alcohol, cassava chips offer a competitive edge, making them especially popular among cassava wine producers.

The cost advantage of cassava edible alcohol, one of the lowest among major raw materials, has opened the door to substantial profit potential in Africa’s burgeoning biofuel and alcohol production sectors.

Animal Feed Production:

Cassava chips also present a major opportunity for the animal feed industry. With their high carbohydrate content, cassava chips serve as an excellent energy source, often replacing more expensive feeds like corn or wheat.

The digestibility of cassava, with dry matter digestibility around 75% and starch digestibility reaching 87%-89%, makes it a high-quality, cost-effective alternative for animal nutrition. Additionally, cassava chips have a low risk of mold contamination, reducing the need for costly antifungal treatments and improving animal health.

This quality, coupled with their affordability, makes cassava chips an attractive option for large-scale feed producers seeking to lower costs and boost profitability.

Cassava Starch Production:

The versatility of cassava chips extends to the starch industry, where they can be used as a raw material for starch production. Relying on dry cassava chips instead of fresh cassava allows starch producers to overcome the challenges of short production periods and low utilization rates associated with fresh cassava.

See also Processing and Marketing of Selected Cassava Products in South-east Nigeria

Starch derived from cassava chips also has unique properties, such as low viscosity and transparent liquid paste, which serve specialized markets and applications. This increases the demand for cassava starch, making it a valuable resource for producers.

The Business Potential: How You Can Profit from Cassava Chips

Cassava chips production presents a high-reward, low-risk agribusiness with strong local and international demand. Here’s why you should consider investing:

  • Nigeria’s snack industry is worth billions of dollars, and consumers are seeking healthier alternatives. 
  • African diaspora entrepreneurs can tap into the growing demand for ethnic and plant-based snacks in Europe and North America. 
  • Export markets are expanding, with countries like the U.K., Canada, and the U.S. showing increased interest in cassava-based products.

With proper branding, packaging, and quality control, cassava chips can enter supermarkets, health food stores, and online retail platforms like Amazon and Walmart. 

Challenges and Solutions: Scaling Up Cassava Chips Production

Like any business, Cassava chip production comes with challenges. Here’s how to overcome them: 

Access to Finance:

Like any business, cassava chip production faces several challenges. However, with the right solutions, these obstacles can be overcome to unlock the full potential of this industry.

Access to Finance:

One of the major hurdles for cassava chip production is the lack of capital, particularly among small-scale farmers, who often struggle to afford the necessary processing equipment.

  • Solution: To address this, diaspora-led investment funds, microfinance loans, and government grants can be instrumental in providing financial support to these farmers. These funding sources can help equip producers with the resources needed to scale their operations and improve production efficiency.

Infrastructure Limitations:

In many regions, poor road networks make it difficult to transport cassava efficiently, resulting in higher costs and spoilage risks.

  • Solution: Partnering with logistics companies can help improve distribution and ensure that cassava chips reach processing plants and markets in a timely manner. Additionally, leveraging e-commerce platforms can provide access to broader markets, enabling producers to sell directly to consumers or wholesalers, bypassing some of the logistical challenges.

Quality Control:
Maintaining consistent product quality is essential, especially for export markets, where high standards are required. Ensuring that cassava chips meet these standards can be challenging for small-scale producers.

  • Solution: Adopting food safety certifications and providing training for farmers on best practices can improve the consistency and quality of cassava chips. By focusing on these measures, producers can meet international quality standards and expand into global markets, driving growth for the industry.

By addressing these challenges with targeted solutions, the cassava chip production industry can thrive, contributing to economic growth and food security across the region. 

How the African Diaspora Can Drive Growth in Cassava Chips Agribusiness

The African diaspora plays a crucial role in transforming cassava chips into a global commodity. Here’s how you can get involved: 

  • Invest in Cassava Processing Facilities:  Set up small or mid-sized processing plants to create jobs and reduce post-harvest losses. 
  • Create Export Channels:   Bridge the gap between local producers and foreign markets. 
  • Leverage E-commerce and Branding: Use platforms like Amazon, Shopify, and social media to market cassava chips to global consumers. 

By engaging in this sector, you are not just making a profit, you are empowering farmers, strengthening food security, and building Africa’s agribusiness future.

See also Unlocking the Potential of Nigeria’s Cassava Farmers: A Pathway to Agribusiness Success for Diaspora Entrepreneurs

See also: Feeding the Future: How Diaspora Entrepreneurs Can Tap into Nigeria’s Cassava Potential for Agribusiness Success

Conclusion: Will You Seize This Opportunity? 

Cassava chips have the potential to become Africa’s next big agribusiness success story. With growing consumer demand for healthy, gluten-free snacks, strong local supply, and expanding global markets, there has never been a better time to invest.

Whether you are a farmer, investor, or entrepreneur in the African diaspora, this is your chance to build a profitable business while making a meaningful impact. Will you take the first step toward turning cassava into a thriving agribusiness venture?

(Learn How to Leverage Your Story through our Story To Asset Transformation (S.A.T) Framework.)

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