Verona Job & Orienta: You are in a War for Talent. Your Story is Your Ultimate Weapon. 

The Job & Orienta Fiera in Verona is an amazing, chaotic, and inspiring place. It’s a sea of potential. You have thousands of bright-eyed, ambitious students on one side, and hundreds of companies, universities, and training organizations on the other, all hoping to find the perfect match. You are an exhibitor here, and you are here to win. 

Learn How to Leverage Your Story through our Story To Asset Framework.     

If you’re a corporate HR leader, you are here to recruit the “A-List” graduate, the one all your competitors want. If you’re a university or business school, you are here to attract the brightest students to your program. 

If you’re a training company, you are here to sell your high-value programs to professionals and corporations. 

You have invested tens of thousands of Euros in a beautiful, modern booth. Your team is in their sharpest suit. And your primary weapon in this “war for talent” is… a stack of brochures. 

A brilliant, top-of-their-class engineering student walks up. She’s got three other offers. She’s trying to decide where to build her future. 

You have 90 seconds. You launch into your pitch: “We offer a competitive salary, great benefits, and a clear path for advancement…” 

She nods. She smiles politely. You hand her your 10-page, full-color brochure. She takes it, puts it in her tote bag (which is already full of 30 other brochures), and says, “Thank you, this is great. I’ll take a look.” 

She walks away. She goes to the next booth, and the next one, and has the exact same conversation. 

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This is the “Brochure Graveyard,” and it’s where your €50,000 investment is going to die. 

The “Great Mismatch”: You’re Selling a Job, They’re Looking for a Mission 

Let’s be brutally honest. Today’s A-List talent, the students and professionals you actually want to hire or enroll are not the same as they were 20 years ago. 

They are not just looking for a job. They are looking for a mission. They are not just looking for a salary. They are looking for a culture. They are not just looking for a diploma. They are looking for a transformation. When you hand them a brochure, you are handing them a list of facts. 

• “Competitive salary” 

• “List of course modules” 

• “Job description” 

Your competitor’s brochure has the same list of facts. 

In this “Sea of Sameness,” the student has no way to make a real choice. So, they’ll just choose the one that pays €2,000 more, or the one that’s closer to home. You haven’t given them a reason to care. You haven’t given them a story to believe in. 

You have failed to show them your company’s soul. 

You are not a commodity. Stop marketing yourself like one. 

The Power of a Permanent Story: The “Culture Bible” 

Now, let’s imagine that 90-second conversation again. 

The same A-List student walks up. You have the conversation. At the end, instead of just handing her a brochure, you do something different. 

You present her with a stunning, hardcover “coffee table” book. The cover is elegant, with your company’s name on it. The title is simple: “The [Your Company] Way: 40 Years of Building Leaders.” 

“This is for you,” you say. “A brochure can’t really show you who we are. This does. This is our founder’s story. On page 50, you can read about the women-in-leadership program we’re so proud of. And on page 62, you can read the story of our chief engineer, who started in the same role you’re applying for.” 

In that single, powerful moment, you have changed the entire game. 

• You didn’t just give her a handout; you gave her a gift. 

• You didn’t just give her a job description; you gave her a mission. 

• You are no longer just an employer; you are an industry leader. 

This is a Legacy Book. For a corporation, it’s a “Culture Bible.” For a university, it’s an “Alumni Manifesto.” 

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This book will not be thrown in the trash. It will be the only piece of marketing she keeps. It will sit on her desk as she makes her final decision. It will be the physical proof that your company is serious, thoughtful, and built on a real purpose. 

This is the asset that wins the war for talent. 

Capturing the Soul of Your Culture: The Authority Video 

Maybe your story is in the energy. It’s in the people. 

It’s in the way your team collaborates, laughs, and solves hard problems. It’s in the passionate, inspiring way your CEO talks about the future. It’s in the “lightbulb” moment a student has in one of your classrooms. 

This is your culture. A brochure cannot capture this. But a Signature Authority Video can. 

I am not talking about a cringey, over-produced “HR recruiting video” with bad actors. I’m talking about a 3-5 minute, broadcast-quality “Brand Manifesto.” It’s a mini-documentary that shows what it feels like to be a part of your organization. 

Imagine this playing on a high-definition screen in your booth: 

• It’s not a list of benefits. It’s your real CEO, looking into the camera, telling the story of why they started the company and what their personal mission is. 

• It’s not actors. It’s your real employees or real students, talking about the “why” that gets them out of bed in the morning. 

• It’s not a sales pitch. It’s a film that shows your team in action—collaborating, innovating, and making an impact. 

This is the film that builds an immediate, profound emotional connection. It’s what stops that A-List student in their tracks and makes them want to be a part of your story. It’s the asset that communicates your mission with a power that a list of “course modules” never can. 

It’s what makes them believe in you. 

The “Verona Advantage”: The Ultimate Trade Show ROI 

This is where it all comes together. 

You are already investing a massive amount of time, money, and energy to bring your leadership team—your CEO, your Head of HR, your University Dean—to our home city of Verona for Job & Orienta. 

Your best storytellers are all in one place, at one time. This is your moment of maximum opportunity. 

Do not waste it. 

We are AClasses Media, a premier international legacy consultancy that is headquartered right here in Verona. We are not just another vendor; we are the local strategic partner that can help you leverage your Fiera trip into a permanent, revenue-generating win. 

While your leadership team is in Verona, let’s schedule a “Legacy Intensive.” 

We will conduct the deep-dive “Mission Excavation” interviews with your C-Suite and top leaders for your Legacy Book. We will bring our professional, high-end production crew and—using the stunning backdrop of this historic city—we will film your entire “Culture Manifesto” Video. 

You arrive in Verona to hand out brochures from a temporary booth. You will leave with your permanent legacy asset already in production. You’ve turned a temporary marketing expense into a forever investment. 

A Brochure Won’t Win A-List Talent. A Mission Will. 

This is the strategic choice that every exhibitor at Job & Orienta faces. 

Will you be just another booth in the hall? Will you hand out another disposable brochure destined for the trash? Will you pin your entire investment on a “Battle of the Specs” and a list of job benefits? 

Or will you be the one brand they remember? 

The one that changed the conversation from “What’s the job?” to “What’s the mission?” The one that, instead of a handout, gave them a permanent, valuable gift. 

The best talent doesn’t want a job. They want to be part of a legacy. It’s time to show them yours. 

Your next step is not to print a new brochure. Your next step is to book a free 15-minute Legacy Strategy Call. Let’s design the asset that wins you the war for talent.