Search Results for: niche

Niche Research For Solopreneurs - How To Pick A Good Niche For Your Business

Niche Research For Solopreneurs – How To Pick A Good Niche For Your Business

Starting a business can be a daunting task, especially for solopreneurs who have to wear many hats to keep their venture up and running. One of the most important decisions you will make is choosing the right niche for your business. The right niche can help you to build a brand that stands out in…

The Future of Tourism Marketing: Trends and Innovations in Storytelling Strategy

The Future of Tourism Marketing: Trends and Innovations in Storytelling Strategy

In the world of tourism, where destinations compete fiercely for the attention of travelers, storytelling is an uncontested tool for businesses to stand out amidst the noise. As the landscape of tourism marketing continues to evolve, the ability to craft compelling narratives that resonate with audiences has become increasingly essential. Want to learn more about…

Alfredo Sambù: A Journey of Entrepreneurship and Community Leadership in Italy
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Alfredo Sambù: A Journey of Entrepreneurship and Community Leadership in Italy

Recently, Nigerian author Obehi Ewanfoh, known for The Storytelling Mastery and his ongoing research on the African presence in northern Italy since 2013, sat down with Alfredo Sambù, a Guinea-Bissau native and pharmacist in Italy. In their conversation, Alfredo shared his journey as part of the African diaspora, balancing the demands of running two pharmacies…

Your 1000 True Fans: A Path to Success for Creative Entrepreneurs in the African Diaspora
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Your 1000 True Fans: A Path to Success for Creative Entrepreneurs in the African Diaspora

In an age of influencer culture, where millions of followers seem to define success, you might be surprised to learn that you don’t need a massive audience to build a thriving business. Instead, all you need is a small, dedicated group of “true fans” — people who are passionately invested in your work and willing…

How TED Talks Can Elevate Your Brand and Influence as an Entrepreneur – Izu Samuel
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How TED Talks Can Elevate Your Brand and Influence as an Entrepreneur – Izu Samuel

In a recent episode of the Obehi Podcast, I had the pleasure of interviewing Izu Samuel, a powerhouse in the world of public speaking and storytelling. We delved into the topic of “Unleashing the Power of TED Talks: Elevate Your Brand and Influence as an Entrepreneur.” Izu shared invaluable insights that can help anyone looking…

The Entrepreneurial Spirit of Nigerians Abroad – A Conversation with Akinola Muiz, Verona, Italy
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The Entrepreneurial Spirit of Nigerians Abroad – A Conversation with Akinola Muiz, Verona, Italy

As I stepped into Akinola Muiz’s small shop in Porto San Pancrazio, Verona, I was immediately struck by the bustling energy that filled the space. The hum of conversation, the clatter of mobile phones being repaired, and the flow of customers coming in for money transfers—all of it spoke to the hard work and dedication…