To build a purpose-driven entrepreneurial journey, it’s essential to identify who you want to serve with your unique gifts. Your target audience should be a reflection of the values you hold dear and the impact you wish to make. Think about the people who would benefit most from what you have to offer—those who resonate…
Cassava is one of the most important crops in Nigeria, providing a source of food, income, and employment for millions of people. While many Nigerian farmers grow cassava, not all of them are taking advantage of the lucrative opportunities that come with processing the crop. Processing cassava can lead to increased profits for small and…
Cassava is one of the most important crops in Nigerian agriculture, serving as a vital source of food and income for millions of small and medium-scale farmers. However, the challenges of harvesting and storing cassava can be daunting, especially for those lacking the necessary resources and expertise. In this article, we will provide practical tips…
Starting a business can be a daunting task, especially for solopreneurs who have to wear many hats to keep their venture up and running. One of the most important decisions you will make is choosing the right niche for your business. The right niche can help you to build a brand that stands out in…
Small businesses are the backbone of the economy and learning how to properly navigate their opportunities in the marketplace is definitely essential for business owners today.
The creative economy today is a key driver of global growth, generating over $2 trillion in annual revenue and supporting approximately 50 million jobs worldwide. With projections indicating that it could account for 10% of global GDP by 2030, the creative industries—spanning fashion, music, digital services, and more—are more influential than ever. For African diaspora…
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