How To Build Brand Awareness For Your Business
What is brand awareness is the recognition of a service or product. It might also sound like a more general idea than focusing on a specific company, but there can be benefits from having strong brand awareness. Benefits might include increased sales, better positioned of the brand in the market, and customer loyalty.
Want to learn about Content Creation Strategy? Then, join AClasses Content Academy.
You can also check out our series on Brand building through content creation. In the series, you will learn the following.
- Building Your Brand with Content as a Small Business Owner
- How To Create Brand Awareness For Your Business In Simple Steps
- 7 Content and Brand Marketing Tips For Small Businesses
- Building Brand for small businesses using Content Pillar Strategy
Increasing a brand’s awareness is not entirely a day job. It requires a lot of time, effort, and consistency. Most brands fail to understand that online marketing is not just about increasing their sales or click-through rates. It’s also about increasing their exposure so that their customers can easily recognize their brand and what they stand for.
Build solid Brand Awareness Strategies For Your Business
There are many businesses out there that have the wherewithal to create numerous solutions to customers’ problems but they are never regarded by the audience as a professional brand which makes them be ignored by their target audience. If you are facing such problems then you have to work on building your brand’s awareness so that your target audience will have more trust in your brand.
So, today, I am going to share with you five strategies to increase your brand’s awareness.
Brand awareness is a measure that enables your customers to easily recognize your brand. It is a great way to make customers trust your brand and stay loyal to it through making constant purchases and referrals to friends and family.
Creating brand awareness helps you to build a strong reputation for your business, retain loyal customers, and successfully introduce your products or services to your customers.
So, let’s look at the various strategies you can employ to increase your brand’s awareness.
Define your brand identity
Can customers locate your brand if they don’t know anything about the brand? Of course not, that’s why you must build an identity for your brand. Building an identity for your brand is the first and most important strategy to do when creating awareness. A brand identity gives you confidence and clarity on what you want to offer to people.
When building an identity for your brand you have to be mindful in choosing your brand’s name, symbol, color, fonts, etc. Be sure that your logo and color depict directly to customers or your audience what your brand does like the products or services you offer. People easily remember a company’s name when it’s simple which is why you should make your brand’s name should be words your customers can remember. Think of names like:
- Coca-Cola,
- Amazon,
- Tesla,
- Apple,
- Google,
- Microsoft.
Consider your brand color
Colors have a variety of meaning they depict. For example, most restaurant uses red in their logo just like McDonald’s. Once you see it you already know that it’s a restaurant. You would also notice that the logo of AClasses Content Academy has a red and blue color which shows professionalism, and loyalty. That is exactly what we offer to your business.
If you look well, you will see that Google often uses contrasting colors, such as blue, red, and yellow. This is a well thoughtful color to represent their brand.
Colors can have a big impact on how people feel about a brand. Whether attempting to evoke emotions in your audience, strengthening emotional connections with them or just driving good decision-making for your customers – colors are an imperative part of that. To go about choosing the right color for your brand, consider the following:
- Search for inspiration by looking at other brands,
- Explore different color meanings,
- Pick a primary color for your brand that best describes your brand identity,
- Choose a secondary color and see how you feel about it,
- Test different brand color combinations until you are happy with the result.
When picking a name, color, font, and logo for your brand, you have to choose the ones that best represent what your brand does.
Create a descriptive tagline for your brand
A tagline or catchy slogan is the number two of these strategies you should incorporate. Taglines are simply concise words that speak your brand’s role. Creating a tagline can be tough because you are expected to describe everything concerning your brand in just a few words.
The tagline of your brand explains to your customers why they should choose your brand over your competitors. For example, when you hear “just do it” you already know it’s Nike, or “Think different but not too different” you recollect the brand is Apple. However simple the slogan might be, ensure that it truly aids customers in recognizing your brand and what it does.
Here are some 21 brand taglines for you to draw inspiration from:
- Toyota – Let’s Go Places
- Harley-Davidson – All for Freedom. Freedom for All.
- Walmart – Save Money. Live Better.
- Ford – Built to Last
- Ford – Built to Last
- Ford – Built to Last
- Cheetos – It Ain’t Easy Bein Cheesy
- Mountain Dew – Do the Dew
- Hershey’s – Pure Happiness
- Maxwell House – Good to the Last Drop
- Sprite – Obey Your Thirst
- Ford – Built to Last
- Cinnamon Toast Crunch – Crave Those Crazy Squares
- United Airlines – Fly the Friendly Skies
- BMW – The Ultimate Driving Machine
- FedEx – When it Absolutely, Positively Has to Be There Overnight
- KFC – Finger Lickin’ Good
- Energizer – It Keeps Going, and Going, and Going
- Greyhound – Leave the Driving to Us
- Dairy Queen – Happy Tastes Good
- Rice Krispies – Snap! Crackle! Pop!
When you create a brand identity without including a tagline in it, customers will still find it difficult to understand your brand and what it does. So, consider developing your brand tagline.
Be consistent on social media
Lately, the buying decision of customers has changed entirely. Before some customers purchase from a brand, they try to check the brand’s handle on social media. What will your business look like to your potential customers when they notice you are less active on the platform?
The importance of social media in boosting brand awareness can never be underrated. Therefore, figure out the social media platforms your target audience mostly uses and establish your brand in them. When you have identified the platform then ensure to always share updates with your audience and engage in people’s posts too.
Creating brand awareness on social media platforms is never easy because it will consume your time and your resources. Also, when using these social media platforms avoid direct selling. Rather, apply the EES rule which stands for:
- “Educate” first,
- Then “Engage”.
- Before “Selling”.
To attract the attention of your customers, you first need to educate them on the importance of your products and the solution they will provide. For example, if your brand is selling a product like a cell phone, let them know how your phone will reduce the stress of continuous low-power life or how its camera captures things from a far distance plus the neatness of the camera.
Once you have done that, you have to engage with them before moving over to selling your products to them. This rule is a good strategy. It helps you to properly and gradually nurture your prospect into paying customers and thereby increase your brand’s awareness.
Partner with influencers to build your brand awareness
Working with influencers aids in boosting your brand’s awareness. The first step to take in getting influencers is to discover the influencers in your niche. Negotiate with them to cement your brand’s identity in your target audience’s minds.
However, the negotiation can be through a paid advert or exchange for your product. Influencers will do the needful in exposing your brand’s identity to your audience.
Influencer marketing is a reliable means of creating a brand’s awareness because these influencers have a wide range of followers that trust them. Working with them will make customers recognize your brand the same way they recognize them. So, it’s a great strategy.
Partnering with Influencers within your niche will not only increase your awareness but will also increase your customer’s trust, loyalty, and business revenue.
Build your brand awareness by sponsoring an event
Being an event sponsor is an organic way to increase your brand awareness. Have you been to an event like a concert or sports and all you see is the sponsor company’s name and logo in the event flyer, banner, and other publicity materials? Being a sponsor in an event helps to create a lasting impression about a brand in the audience’s minds.
It enables the audience to recognize your brand and make referrals to their families and friends. For example, different brands like Alibaba, Coca-Cola, and other brands sponsor events like Olympic Games, football competitions, and local carnival events. This strategy makes people easily remember them. Come to think of it, that is why most of these brands are widely recognized today because they have built their brand awareness over time.
Sponsoring events will not only increase your brand’s awareness but can also give you a huge return on investment. By seeing your name around, a high number of new customers will, out of curiosity, want to try out your products and services for the first time.
Your key takeaways brand awareness for your business
Brand awareness is something that requires time and consistency. It’s not what you can achieve immediately or overnight. But by applying these strategies we have discussed today you will not only boost your brand’s awareness but also increase your customer’s loyalty over time.
I hope you have gotten some value from today’s reading. If you have any questions, please drop them in the comment section below and we will respond to you as soon as possible.
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