Constant Contact Vs Moosend – The Right Email Marketing Automation For You

When it comes to choosing the best email marketing platform to use, it is always difficult to compare the specs of each. But, this is what we are here for – to help you select the best one for your email marketing campaigns. 

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If you have been going through confusion between Constant Contact vs Moosend, read this review to compare both the tools and see which one best suits your needs.

Constant Contact has been in the field since 1995 and is the marketing automation platform behind great companies like Bluehost, Hostgator, and Just Host. On the other hand, Moosend just turned 10 and is growing popular and making a name as an affordable marketing automation software for SMBs.

Now let’s take an in-depth tour of the features and functions of each to see which one remains the last man standing.

Constant Contact vs Moosend Reviews

Constant Contact and Moosend both are incredible tools for email marketing. However, both of them have a separate set of features that make them distinct. Let’s check what these tools have got.

Constant Contact

It is an online marketing company that mainly caters to small businesses. This platform enables business owners to build websites and online stores, launch and monitor email marketing efforts, utilize social media, and much more.

It helps organizations use email marketing as a cost-effective and efficient digital strategy which can prove beneficial as the number of email users continues to grow globally.

Features

• Dashboard – Constant Contact has a dashboard where you can track KPIs including total contacts, social audience growth, and contact growth. You can also create short campaigns and track your active and most recent campaigns through a shortcut on the dashboard.
• Data integration and storage – Constant Contact helps you collect data about your customers to segment, personalize content, and implement trigger emails.
• Email builder – It has a drag-and-drop email editor where you can edit the layout and add different design elements like images, text, and buttons to your emails.
• A/B Testing – You can optimize and create up to 2 subject lines, and send them to a list of your customers.
• Drip campaigns – Send a series of automated messages to your contacts by creating drip campaigns. You can also create automation workflows using a visual builder of Constant Contact.
• Other marketing channels – Not only email marketing but Constant Contact includes other marketing channels like website builder and social media as well.
• Deliverability – Constant Contact offers high deliverability by following the best practices to increase deliverability.
• Analytics and reporting – The analytics dashboard in Constant Contact helps you monitor your campaigns’ performance and metrics like sends, opens, clicks, bounces, unsubscribes, etc.
• Integrations – Constant Contact offers you 500 built-in third-party integrations like BigCommerce, Formstack, Jotform, Shopify, etc.

Benefits

• Find new customers, create professional emails, and drive sales for your business.
• Get a customized website in just a few minutes with the intelligent website builder.
• Add credibility to your brand instantly with your own domain name.
• Open your online store and sell products in a few simple steps with a free setup.
• Get hundreds of customizable logo-making options in seconds.
• Run Google, Facebook, and Instagram ads right from your Constant Contact dashboard.
• Get 300 pre-designed email templates.

Price

Constant Contact prices are based on the number of contacts in your email list or database.

The Core plan starts from $9.99 per month, email plus from $45 per month, and the CRM Platform by SharpSpring starts from $449 per month.

Usability

If you need an effective email marketing tool that does not break the bank, Constant Contact is the one offering a wide breadth of features with unlimited services even at lower price tiers.

The email editor of Constant Contact is very simple to use and you can send emails to the right inboxes. It also integrates with numerous applications and provides sophisticated campaign reporting.

Moosend

It is a simplistic email marketing service designed to expand your lead-nurturing strategy quickly. There are very few other options on the market that offer the same “all-access pass” with all the features for your whole email marketing strategy.

Moosend has received amazingly good reviews from its customers including Vogue and Gucci.

Features

• Dashboard – All your marketing efforts are overviewed in your Moosend dashboard. It shows changes in your upcoming and past broadcasts, subscriber count, and email lists.
• Data integration and storage – Moosend helps you collect data about your customers – a key to personalizing content, segmentation, and implementing trigger emails.
• Email builder- You can create custom and professional emails through Moosend’s drag-and-drop email templates including articles, buttons, products, text, etc.
• A/B testing – The A/B testing tool in Moosend helps you optimize your emails and subject lines so that you can create multiple versions of your email to send them to specified customers.
• Marketing automation – create drip campaigns that send an automated message series to customers through pre-built flows of Moosend which has defined triggers.
• Deliverability – Moosend has higher deliverability.
• Analytics and reporting – You can generate various reports with Moosend that visualize key metrics including Activity By Location, bounced, clicked, sent, Unsubscribed, etc.
• Integrations – Moosend offers just 39 native third-party integrations which are quite limited as compared to its competitors like Mailchimp.

Benefits

• Variety of services and tools to help marketing managers work more effectively and efficiently.
• Plan, schedule, and launch emails spending less time writing emails and more on other important aspects of your business.
• Automated programs don’t get tired, distracted, or cause typographical errors.
• Send customized messages based on customer preferences and behavior.
• Moosend tracks responses and opens automatically.

Price

Try all of the features of Moosend free of cost for 30 days in which you can enjoy unlimited emails, automation workflows, and 1 landing page/ 1 form, with no credit card required.

On the other hand, the pro package of Moosend includes all features at one low price starting from $7 per month. This plan is suitable if you have 0-500 subscribers and you can enjoy unlimited emails, landing pages/forms, automation workflows, and an SMTP server.

Moreover, the custom plan includes all pro features, account manager, SSO & SAML, priority support, and dedicated IP.

Usability

Moosend is an ideal email marketing tool for small e-commerce organizations and publishers. The advanced marketing automation features, transactional emails support, and good deliverability are what make it stand out from the crowd.

It also has a vast amount of educational content and offers solid support. Overall it is an easy-to-use and smart solution for email marketers offering amazing bang for your buck.

Key differences between Constant Contact and Moosend

• Moosend has a whole library of pre-made automation email templates to save you time and optimize your marketing effectively and easily.
• The user-friendly automation builder of Moosend helps you visualize everything you build and increase productivity.
• Constant Contact is best for 1-200 users, however, Moosend is best if you have 1-1000+ users.
• Constant Contact offers training including live online, webinars, documentation, and videos. On the other hand, Moosend offers in-person, webinars, documentation, and videos.
• The main pros of Constant Contact include great functionality and the ability to take polls, while Moosend has the highest pros like deliverability and pricing plans.

This review covered all the important information about the two competitors Constant Contact vs Moosend. So, choose the one that fits best your needs, and don’t forget to let us know the right fit for your business.

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