ConvertKit vs SendInBlue – The Best Email Marketing Tools

Want to know the difference between ConvertKit vs SendInBlue? Then you are in the right place. Driving sales, recovering abandoned carts, reaching a wider audience, and further developing a healthy relationship with your audience. This is what email marketing is known for.

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While we all know that email marketing has become one of the most essential things to do, it needs investment in the right tools.

But!

How do you choose the right email marketing tool for your business? In this review, we are going to compare ConvertKit and SendInBlue. Each of these tools has features to help you reach your email marketing goals.

You can easily automate your marketing efforts, nurture your customers, and grow your email lists.

So, stop tossing up between the two choices and make an informed decision about which tool suits you the most.

Let’s get started!

ConvertKit vs SendInBlue Reviews

Reviewing the two most effective email marketing tools, we will compare the important aspects of each so that you can easily decide on which tool is for you. Let’s see them one by one.

ConvertKit

It is a cloud-based email marketing and lead generation automation solution specially designed for bloggers, course creators, podcasters, YouTubers, and other content-driven business owners. ConvertKit helps users increase their email list and computerize the drip email marketing process with customized landing page templates, drag-and-drop email sequences, workflow automation rules, opt-in forms, and more.

Features

• Broadcasts – ConvertKit helps automate email distribution for RSS feeds, one-off messages, and much more.
• Editing – All the emails are constructed in plain text thereby helping penetrate spam filters. Email content editing begins and ends both by clicking on an item in a workflow.
• Forms – Personal, relevant, and immediate calls to action to direct subscribers through customizable opt-in forms.
• Reporting – An opt-in tally and subscriber data are displayed on the homepage dashboard.
• Sequences – Drag-and-drop sequence builders are designed to personalize automated emails and grow a subscriber list.
• Subscriber management – ConvertKit has segments and tags that help you manage and manipulate your subscribers from a single list.
• Visuals Automations – The automation rules like “If-this, then-that” create discrete workflows to build individualized customer journeys. You can easily link actions, conditions, and events with a click and auto-populate the subsequent steps to guide your subscribers to an intended conversion. The resultant action, condition, and event card display an aggregate running tally of users who complete that task.

Benefits

• ConvertKit charges you just once per email since there is a single list where you can easily tag and segment all your subscribers according to their unique profiles.
• It helps you set up attractive yet simple opt-in forms while you are starting.
• ConvertKit has built-in landing page templates that allow you to create an entire page designed for your opt-in, at no additional cost.
• It has intuitive auto-responder sequences which you can see in a single view in your account dashboard. Even changing the sequence needs just a drag-and-drop.
• With ConvertKit, you can send a broadcast while excluding specific segments of your subscribers’ list. For example, you may not want to send a notice about a sale on your specific products to the customers who have already purchased them.
• You can tag and segment the potential leads in your subscriber list through your email message as well as according to their activity on your website.
• You can see an easy-to-understand subscribers’ graph on your ConvertKit account so that you can know which forms are growing your subscribers’ list.
• ConvertKit directly integrates with other software apps including Acuity, LeadPages, OptinMonster, and Shopify.

Price

The pricing of ConvertKit varies with the differences in the available features. Prices start at $15 per month for an utmost 300 contacts, $29 a month for almost 1K subscribers, $49 a month for almost 3K subscribers, and $79 per month for 5K subscribers.

ConvertKit also has a freemium plan if you have less than 1K subscribers, however, it offers just basic reporting with no automation. A higher plan, Creator Pro comes with a bonus of advanced reporting, Facebook custom audiences, and subscriber scoring.

Moreover, you can migrate your email list from another email marketing tool at no additional cost with Creator and Creator Pro plans.

Usability

Although ConvertKit is a relatively new product and does not have all the bells and whistles like other more prominent email marketing tools, it still manages to give everything the business owners and professional bloggers need to run and manage their email campaigns.

Moreover, the features like tagging, automation, and sending out a sequence of course emails elevate the usability of this platform.

SendInBlue

Sendinblue is a cloud-based communication series including text messages, CRM, email marketing, transactional emails, sign-up forms, and much more. It is suitable for all sizes of companies and includes features like real-time statistics, retargeting, segmentation, and website chat.

Features

• API – The APIs of Sendinblue is available in different coding languages including Python, PHP, Node.js, C Sharp, and Ruby. So, developers can access the whole range of the platform’s capabilities.
• Chat – You can install a chat window on your company website to talk to your customers and leads in real-time.
• Email templates – The email templates are built to simplify the GDPR compliance and enable user-friendly editing through drag-and-drop functionality.
• Email personalization – The dynamic personalization in Sendinblue helps you use the subscriber-provided information like first name, last name, gender preferences, etc. from newsletters so that you can achieve a more relevant experience.
• Integrations – It supports integrations for e-commerce, CRM, CMS, forms, analytics, and more like Magento, Google Analytics, Paypal, and WordPress.
• Landing pages – Create customized landing pages even without any coding skills simply using the drag-and-drop builder. Add The URL of this page in advertisements, emails, social posts, and more.
• Retargeting – You can upload different ad creatives styles, monitor performance, and define budgets on key metrics with Sendinblue. It creates a retargeting audience by retargeting the visitors based on specific actions or simply page visits.
• Sign-up forms – Collect information from different fields by building sign-up forms easily using a simple drag-and-drop tool.
• Real-time statistics – Get a real-time overview of email performance like clicks, opens, bounces, etc. which provides live monitoring of any campaign.

Benefits

• Free access to software with unlimited contacts and all contact management features, SMS marketing, real-time reporting, email templates and designer, core API functionality, personalization options, page tracking, 300 email daily limit, and marketing automation workflows having a limit of 2000 contacts.
• Easy to handle repetitive tasks like building transactional emails for common situations.
• Previews how campaigns will appear on devices so that you can ensure proper email formatting.
• Generate the most engagement by sending email campaigns at an appropriate time.
• Write a message, choose a list, and schedule your bulk SMS marketing campaigns to send to a contact list.
• Optimize open and click rates through list segmentation which further helps personalize relationships with the prospects, public, and customers.

Price

The Free plan of Sensinblue allows you to send 300 emails per day. However, the Lite plan having a limit of up to 20K emails per month starts at $25, though there are certain limitations to this plan.

On the other hand, the all-access Premium plan allows you to send 20K emails for $65/month. Moreover, if you’d prefer to pay just for what you use, you can purchase prepaid credits on Sendinblue’s pay-as-you-go plan.

Usability

Sendinblue has a quite good user experience due to its easy-to-navigate menus. It is basically a scalable email marketing tool that combines usability with a suite of features to add as your business grows. Sendinblue excels in terms of usability thereby making advanced features that are easy to learn and use.

The features including spanning email design, segmentation, attribution, automation, contact management, and landing page creation are the ones that make it stand out from the crowd.

Key Differences between ConvertKit and Sendinblue

• While Sendinblue is an all-in-one marketing platform having multi-channel tools, ConvertKit is focused just on email marketing.
• ConvertKit is tailored for creative types, while Sendinblue is cheap with good deliverability.
• ConvertKit has a better automation interface as compared to other competitors.
• Sendinblue supports web-based platforms, iPhone apps, and Android apps, while ConvertKit supports just web-based platforms
• The price plan of Sendinblue starts from $25 and offers a free plan. ConvertKit starts from $29 and does not offer a free trial.

ConvertKit and Sendinblue are among the most used email marketing tools. But most of the users get confused and need to toss in order to select one between the two.

However, in this review, we have shared the most basic knowledge about the features, benefits, price, and usability of each tool so that you can now make an informed decision and choose the one which suits you the most.

So, which one do you like more?

Let us know in the comments section!

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