Verona’s ElettroExpo: The Italian Undeniable Power of Legacy in Technology and Trade 

As an established Technology Leader or a steward of a Multi-Generational Family Business, you are past the point of chasing fleeting trends. You are focused on permanence. You are seeking ways to transform decades of expertise, struggle, and triumph into a durable, strategic asset, a legacy that ensures authority and commands a premium. 

Learn How to Leverage Your Story through our Story To Asset Framework.      

This search for enduring value is why we must look past the obvious, even in a field as rapidly changing as technology. 

Verona, globally renowned as the city of love, opera, and spectacular wine, is also a surprisingly potent nexus for trade and innovation. While the city’s heart beats with the rhythm of tradition, its premier fairgrounds, Veronafiere, host events that perfectly encapsulate the tension between the new and the enduring. Take, for instance, the ElettroExpo. 

At first glance, ElettroExpo, a biennial trade fair specializing in electronics, IT, and radio communication, might seem disconnected from the world of family business heritage or Diaspora leadership.  

But when viewed through the lens of legacy, it becomes a powerful case study for how businesses, regardless of their industry, can successfully package and market their history as their most valuable asset. 

Obehi Ewanfoh, a Nigerian Legacy Consultant who has called Verona home for over 20 years, sees this dynamic clearly.  

From his vantage point in this historic city, Obehi’s work with AClasses Academy is to help founders and business owners move beyond simple transactions and into the realm of lasting significance. His fundamental belief, articulated through his “Story to Asset Framework,” is that your unique journey is the ultimate differentiator in a crowded market. 

To understand the market opportunity of ElettroExpo, and by extension, your own business, you must first appreciate the historic context that underpins it. 

The Historic Bridge: From Ancient Trade Routes to Modern Circuits 

Verona has never been a city of fleeting moments; it is a place of continuity. Its historic position at the cross-section of ancient Roman trade routes (like the Via Gallica and the Via Postumia) established it early on as a commercial and strategic hub.  

This deep-seated commercial DNA, a heritage of organized, high-value exchange, is carried directly into institutions like Veronafiere today. 

Veronafiere, the organizer of ElettroExpo, is not a new-money enterprise. It is a cornerstone of the Italian trade fair system, part of the prestigious GFS (Gruppo delle Fiere storiche di elettronica e radiantismo).  

See also You’ll Leave Verona With 100 Contacts. Here’s How to Turn Them Into a 100-Year Legacy. 

Being part of the GFS signifies an adherence to excellence, professionalism, and quality, qualities earned not in a few years, but over a long, verifiable history. 

This is the first profound lesson for any Diaspora Leader or Multi-Generational Family Business: Your history is not a dusty artifact; it is a certification of quality and endurance. 

• For the Diaspora Leader: Your 20+ years of building a profitable business often involved navigating challenges unseen by your peers. This endurance is your professional heritage. 

• For the Family Business: Your 50+ year history is a testament to quality control, adaptability, and unwavering commitment. 

This is the bedrock of the Verona ecosystem, and it is the competitive edge ElettroExpo promotes: a fusion of cutting-edge technology presented within a framework of historic reliability. 

What is ElettroExpo Truly About? The Market Opportunity 

The ElettroExpo, dedicated to sectors from electrical engineering to technical publications and photography, is more than just a place to display components. It is a dual-focus platform that serves two distinct, high-value purposes: 

1. The Showcase of Innovation (The Future) 

The core exhibition is a forward-looking B2B platform. It is where professionals gather to explore new technologies in electrical installation, renewable energies, telecommunications, and IT systems.  

It is characterized by workshops, expert panel discussions, and a strong focus on solutions that improve efficiency, safety, and sustainability. 

• The Market Opportunity: The electronics market is driven by an unceasing demand for the next big thing. For exhibitors, the pressure is immense to demonstrate not just a product, but a clear vision for the future. 

2. The Exchange Market (The Past as Currency) 

The unique and telling element is the Mercatino del Privato e della Fotografia (The Private and Photography Exchange Market).  

This is a dedicated “exchange market” where attendees can buy, sell, or trade rare electronic pieces, collectibles, vintage radios, and analog photography gear. 

This “unofficial” aspect is the strategic heart of the event. It acknowledges that in the world of technology, even the obsolete holds value. A vintage component is not merely old; it is a piece of history, an heirloom, a testament to a foundational technology. 

• The Market Opportunity: This market segment validates the idea that heritage is a high-value commodity. It attracts buyers driven by scarcity, nostalgia, and the historical context of technology. 

As Obehi often remarks, “It’s a mistake to think that only the latest thing matters. The ability to connect your current innovation to the lineage of expertise that got you there is the secret to premium pricing and trust.”  

See also Verona Job & Orienta: You are in a War for Talent. Your Story is Your Ultimate Weapon. 

This insight, drawn from observing the Verona trade scene for two decades, is the essence of why his Story to Asset Framework resonates so deeply with established leaders. 

Leveraging the Legacy Blueprint for Maximum Benefit 

Whether you sell electronics or consulting services, the ElettroExpo model offers a strategic blueprint for leveraging your own legacy: 

Strategy 1: The Principle of the Strategic Relic 

Just as the ElettroExpo highlights rare, collectible components, your business needs a “strategic relic”, a tangible piece of your past that validates your present. 

• How to Apply It: Your expertise, accumulated over 20 years, is the relic. Obehi’s Legacy Signature Program helps you systematize this accumulation of knowledge.  

It takes your unique experiences, lessons, and proprietary methods and transforms them into a measurable, repeatable, and defendable system, your brand’s unique methodology. This proprietary solution is your “strategic relic” that no competitor can copy. 

Strategy 2: The Art of Authoritative Narrative 

The exhibitors at Veronafiere don’t just put up a display; they participate in a story of Italian trade excellence. This sense of authority justifies their entire operation. 

• How to Apply It: You need to package your story with the gravity it deserves. The Legacy Book is the ultimate authority asset. It is not just an autobiography; it is a combination of your journey, your expertise, and the message you want to leave for the next generation.  

It shifts your status from vendor to undeniable authority in your industry, instantly building the deep trust that multi-generational family businesses value above all else.  

As the host of a podcast with over 1,000 episodes and the author of multiple books, Obehi understands the transformative power of this authoritative narrative. 

Strategy 3: Immortalizing the “Why” with Cinematic Depth 

ElettroExpo is a biannual event—it happens, and then it is gone. But the legacy it builds lasts. How do you make your “why” last beyond the next product launch? 

• How to Apply It: You immortalize your journey. The Legacy Video turns your story and core values into a cinematic asset. It is the visual equivalent of the family crest, shaping the narrative of your brand’s existence and connecting your ‘why’ to customers for generations to come.  

Obehi’s use of techniques like the Photo Elicitation Technique (PET) and deep interviews ensures that the emotional truth of your story is captured and translated into a powerful, premium marketing asset. 

For Obehi Ewanfoh, a long-term resident of Verona, his commitment to helping businesses stand out in a busy market and attract the right clients is a direct reflection of his city’s ethos: honor the past, innovate for the future.  

The ElettroExpo, by merging vintage tech with cutting-edge solutions, proves that your heritage is the essential fuel for your future success. 

The Moment for Action: Immortalize Your Story 

You have spent years building a successful venture. You have the profits, the experience, and the expertise. The question is no longer if you will be successful, but how long your success will last. 

Your legacy is your most valuable asset. Before you launch another product or print another brochure, let’s talk about how to immortalize it. 

Book your free 15-minute Legacy Strategy Call today to design the asset—be it a proprietary program, a definitive book, or a cinematic video—that will tell your story for the next 50 years. Book Your Free 15-Min Legacy Call Now