How to Create Valuable Content for your audience

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In today’s digital world, content is the most valuable asset of a company. To find success in marketing, businesses must focus on creating good quality content – not just any content. But do you know how to do that? Do you know how to focus on giving people what they need by providing real value to them? That is what we are going to be concentrating on in this article. Click Here To Be Notified Of Our Next Post!

This is a continuation of our series on Brand building through content creation. If you are new here, see the first publication in the series: Brand Building With Content Creation – The Right Way.

Now here are the key points about valuable content for your audience:

  • Target Your Audience’s Needs – the only way you can succeed with your content marketing is to genuinely solve specific problems for your audience. Remember they are not stupid, so be there to help.
  • Be real with your content – if not the people will know it and that will not be good for your marketing campaigns.
  • Stay Consistent with your content creation – this is very important. It’s not a hit-and-run process, but to intentionally be there for your audience.
  • Integrate everything into your business – your audience wants to understand that you are not just there with the gospel of buy, buy, buy. But if you carefully integrate your business message, they will hardly know that you are selling to them.
  • Don’t be afraid to test out a new approach – remember this because there is really no template out there. You need to test out different things to see what works and then repeat the process. 

Pay attention to those points because they will help you to create valuable content for your audience. Now, let take it even further. Learn more about Content Monetization Basics.

1. Know what Your Audience is Looking For


The audience is the most important facet of any writing endeavor. Without knowing what your audience wants and needs, there is no way to know if your content will be compelling enough to hold their interest. And how do you know about your audience?

First thing is to consider checking out our previous article on the topic: 5 Ways To Identify Your Target Audience In 2022.

A more obvious and direct way to know what your audience wants is by doing surveys.

  • Conduct surveys,
  • Organize focus groups,
  • Phone calls with customers,
  • Or any other type of research to know what the people need.

Surveys are a great way to understand your customers’ needs and determine what they want from you.

Along with your website and different social media platforms, there are also a variety of user demographics across different networks.

To communicate with your target audience on a personal level, you have to take into account the age and interests of each person, so that you know which social media networks they frequent and how to address them with your content.

2. Keep your Content Simple for Everyone to Understand

Want to learn how to make content easily digestible? Make it simple. The more ordinary people can understand you without any intimidating grammars, the more profitable your business and your content marketing will be.

You might be surprised that most people who are consuming your content have English as their second or third language. This can make it difficult to understand certain words and phrases in the work. So, make it simple. That can be much easier for you, anyway.

You need to make your content simple, also because words can sometimes be hard to understand or may have different meanings in different contexts. This is why it’s best to write in a simple way that people are already familiar with, so you can stay within your target audience’s voice.

Make your paragraphs short and break up long sentences with commas and add plenty of white space between paragraphs for easier reading.

In one article, Why all long sentences must come to an end, the writer advises that “If you find that you’re using lots of commas and sub-clauses – stop. Your ideas are probably getting confused, and the reader will be lost.” You can read the full article at

I repeat, make it simple for everyone to understand. It will serve you better that way.

3. Ask people what they need

To know what the people want from your content creation, you need to ask. Research is important to have a starting point for your content. There are a lot of research tools that you can use to find out what people want or need in your niche.

First, look at a few surveys and polls that have been done by other sites and see what they found important. If you don’t have an idea of what to write about, just pick something from the list of questions and start your research from there.

You can also try asking people on social media about their needs or wants in terms of content. If possible, ask also the influencers in your niche by tagging them in tweets or putting up a Facebook post, asking them for their opinions.

There are a variety of ways in which you can engage with the audience to know what they want.

Some business owners may prefer to take a more formal approach and maintain a database of customer information.

Others might prefer to ask questions, hold conversations and get feedback from a different customer point of contacts such as the store cashier or salesperson.

Whatever works for you, go for it and let the result serve you to create better content for your audience. That is the ultimate goal.

5. Create helpful tools and resources for the audience

helpful tools

Finding content that resonates with your target audience is often a resourceful, time-consuming effort. I perfectly get that. But what if you can develop tools to help them find solutions to their problem. That can be much rewarding in establishing your brand as a solution to their problem.

From little time management tools – cheat sheets, simple planners to to-do list PDFs for people to download, there is an infinite amount of tools you can create for your audience.

These types of content can be highly valuable for your audience because they can provide them with solutions to problems that they have been struggling with.

The key to creating content as a helpful tool is to make sure that you are choosing the right type of content for the right type of person. For example, if you’re trying to teach someone how to save money then an infographic is probably better since it doesn’t require reading paragraphs of text.

Again, look at what might work better for you and your audience.

Key Takeaways on How to Create Valuable Content for your audience

Let me hit at the main point here that to provide value in your content creation, you need to have a strong understanding of what your audience wants and needs. If you can’t speak directly to that audience, then it will be difficult for them to relate to your content.

The points that were highlighted in this article are of great value for your consideration and I am confident they will serve you if you pay adequate attention to them. keep on providing great value to your audience through content creation.

If you find any value in this post, share also with your friends who might need it. Claim Your Content Creation Checklist.

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Obehi Ewanfoh

Hi! I’m Obehi Ewanfoh. I’m a full-time content creator in Verona, Italy. I am the host and creator of Obehi Podcast, African Docs Project, AClasses Media, and some helpful niche websites. We help content creators from creation, promotion to the Monetization of their content