The Verona LetExpo: Why the Future of Your Legacy Business Runs on Sustainable Logistics
For the established Leaders in Logistics and the multi-generational family business, the concept of legacy is not just about the past; it is a blueprint for enduring value in the future. It’s about how your life’s work, or your family’s history, can be packaged and transmitted as a durable, strategic asset.
Learn How to Leverage Your Story through our Story To Asset Framework.
To do this, you must understand the infrastructure that carries your value. In today’s interconnected world, that infrastructure is the intricate, evolving, and increasingly sustainable system of logistics.
Few places exemplify this critical nexus of history, strategic location, and future-forward logistics quite like Verona, Italy.
This city, famed for its ancient Roman amphitheater and its role as one of Europe’s most iconic wine capitals, is also home to a modern powerhouse: LetExpo, the premier event for transport, logistics, business services, and sustainability.
For business leaders focused on enduring legacy, LetExpo is more than just a trade show; it is a critical lens into the stability and future viability of the global supply chain your business relies on.
As a key observant, Obehi Ewanfoh, a Nigerian Legacy Consultant for Founders and Business Owners residing in Verona for the last 20 years, invites you to explore this vital connection.
Obehi’s mission, driven by a deep understanding of how to transform a lifetime of experience into an undeniable market advantage, is to help leaders like you see the strategic opportunity hidden within these market dynamics.
The Historical Foundation: Verona, The Strategic Gateway
Verona’s importance as a logistical hub is not new; it is deeply woven into its historical fabric. Situated at the crossroads of major European trade routes, connecting the Mediterranean Sea to Northern Europe, the city has been a vital intersection for millennia. This history laid the groundwork for its modern relevance.
Today, this historical advantage is amplified by a world-class infrastructure. As Veronafiere President Federico Bricolo notes, Verona is a key reference point for the economy of Northern Italy, boasting an interport (inland port) ranked as the first in importance nationally and the second in Europe.
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This strategic positioning makes it an indispensable node in the global supply chain, offering speed, efficiency, and a vital link to the heart of the European continent.
The Logistics Spine of Italy
The logistics sector is a foundational element of the Italian national economy, contributing over 8% of nation’s GDP and employing more than 1.4 million people.
For Italian businesses, and international businesses relying on the “Made in Italy” brand, an efficient and sustainable transport system is not merely beneficial—it is essential for global competitiveness. This is the stage upon which Verona and LetExpo play their pivotal role.
LetExpo: The Market Opportunity and The Future of Value
LetExpo is a direct reflection of this national and international priority. Organized by ALIS (Associazione Logistica dell’Intermodalità Sostenibile) Service in collaboration with Veronafiere, the event has grown rapidly since its first edition, becoming the reference point for the future of sustainable logistics.
The sheer scale of the event, projecting 130,000 visitors, 500 exhibitors, and 60,000 m² of exhibition space for the 2025 edition confirms its role as a central laboratory of ideas and business for the sector. But the real value for established leaders lies in the focus:
The Imperative of Sustainability (Environmental & Economic)
For the multi-generational family business, sustainability is a direct extension of legacy. It speaks to stewardship, responsibility, and the long-term thinking that justifies premium pricing. LetExpo places ecological awareness and green transition at its core.
- Focus Areas: Decarbonization goals, electrification of transport, new energies and fuels, and innovation in intermodal services (combining road, rail, and sea transport).
- The Legacy Link: By understanding and adopting sustainable practices, your business story becomes one of forward-thinking responsibility, attracting clients and talent who prioritize a durable, ethical future.
2. Digitalization and Resilience
The recent geopolitical tensions have brutally exposed the fragility of global supply chains. LetExpo serves as a crucial platform for discussing how to build a logistical system that is more resilient and competitive through digitalization.
- Focus Areas: Artificial intelligence, new technologies for transport, and strategies for the security of supply chains.
- The Strategic Value: For the Established Diaspora Leader, whose proprietary solution and brand methodology must be delivered reliably, securing a resilient supply chain is a fundamental pillar of business continuity and trust.
3. The Institutional Dialogue
The event successfully bridges the gap between the business world and the institutions, attracting numerous government figures including Ministers for Foreign Affairs, Transport, Defence, and more.
This facilitated comparison is vital for shaping policies that support growth, wealth, and employment. As ALIS President Guido Grimaldi notes, LetExpo represents a “true laboratory of ideas to define concrete strategies for growth.”
The Strategic Bridge: Leveraging Verona’s Nexus to Immortalize Your Legacy
For two decades, Obehi Ewanfoh has immersed himself in the rich culture and strategic landscape of Verona, witnessing firsthand how the city’s commitment to both heritage (like its wine industry) and future (like LetExpo) defines its enduring market strength.
Obehi’s work with AClasses Media is built on the profound belief that your experience is a unique asset, and your story is the ultimate differentiator.
His methodology, which includes the Photo Elicitation Technique (PET) and in-depth interviewing, is designed to extract, refine, and structure this asset, transforming an accumulation of years into a proprietary, sellable solution.
See also The Three Essential Techniques to Unforgettable Storytelling
For the Diaspora Leader and the Family Business seeking to cement their legacy, the opportunity presented by a market nexus like Verona and an event like LetExpo is not just about logistics, it’s about packaging your promise.
For the Established Diaspora Leader: Transforming Expertise into a Proprietary Solution
You have 20+ years of expertise. You have navigated market shifts, crises, and growth. Your internal methodology for solving your clients’ problems is unique. But how do you prevent that knowledge from fading?
The connection here is clear: Your business needs stability (which Verona’s logistics offers), and you need an undeniable, immortalized brand asset (which AClasses Media provides).
The Legacy Signature Program:
This is where Obehi and his team help you codify your accumulated knowledge and experience, the “how” of your success, into a proprietary system.
We transform the story of your journey and expertise into your brand’s unique methodology for resolving your clients’ problems, making your offering instantly premium and non-replicable.
A stable, sustainable logistics framework is the unseen foundation that allows your highly valuable, codified solution to be reliably executed and delivered globally.
For the Multi-Generational Family Business: Packaging History as Your Premium Asset
Your 50+ year history, your craftsmanship, and your commitment to heritage is what allows you to command a premium price. You need to package this story so that the next generation of clients understands that your history is their guarantee of quality and trustworthiness.
Obehi, whose podcast has over 1,000 episodes dedicated to the power of storytelling and whose written works underscore his authority, understands that a legacy asset must be engaging, authentic, and cinematic.
The Legacy Video:
A picture is worth a thousand words, and a high-quality film immortalizes your journey. We don’t just record interviews; we help you shape the powerful, cinematic narrative of your ‘why’, where you have been and where you are going.
This asset connects your brand to generations to come, leveraging the deep value of heritage and craftsmanship that a market like Verona intrinsically understands. When paired with the logistical stability of the Verona nexus, your heritage becomes a secure promise, not just a beautiful memory.
Your Legacy, Your Strategy
The convergence of historical significance and future-focused logistics in Verona, championed by events like LetExpo, underscores a fundamental truth for high-value business leaders: The quality of your infrastructure dictates the durability of your legacy.
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You have built something extraordinary. Now, it is time to package that life’s work, your story, your expertise, your heritage, into a strategic asset that commands authority, justifies your price, and guarantees your place in the future.
This is the work Obehi Ewanfoh and AClasses Media undertake: to ensure your story is not just told, but becomes your most valuable, proprietary, and immortalized asset.
Your legacy is your most valuable asset. Before you print another brochure, let’s talk about how to immortalize it. Book your free 15-minute Legacy Strategy Call today to design the asset that will tell your story for the next 50 years.
