Why Choose Mailchimp For Your Digital Marketing In 2023

Want to know why you might consider choosing Mailchimp for your digital marketing? Then this article is for you. Have you heard the saying, ‘kill two birds with one stone?’ I believe you know the meaning of the adage merely by looking at it. Simply put, it means to achieve two things at once. That’s exactly what you’d procure when you work with Mailchimp.

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Mailchimp is an amazing feature-rich software all digital marketers should use!

Suffice it to say, the increment in prices of things has made traditional marketing means quite costly, like spreading information about your latest product through radio stations, TV commercials, sharing flyers, and mounting large banners on billboards. These channels not only cost a fortune but are increasingly becoming outdated.

Believe me; very few people will come to buy from you after sharing hundreds and thousands of flyers.

The world is becoming digitalized, so why don’t you switch to email marketing and make the most of Mailchimp as your reliable software?

Let’s cut to the chase.

What’s Email Marketing?

Email marketing is a process of sending emails to your present customers and potential customers to promote your business, and increase your brand awareness and customer loyalty. Email marketing saves you time, strength, and money compared to traditional means of marketing. Large, medium-sized, and small-sized companies can try this measure; it works for all.

Working on your email marketing with Mailchimp makes the process smooth. There are, without a doubt, hundreds of email-marketing software out there, but Mailchimp happens to be the best.

Mailchimp was established in 2001 by Ben Chestnut and Dan Kurzius as a side project but has grown to be the top software for email marketing with over 20 million users all over the world.

With Mailchimp, you can easily access your subscribers’ data and movements so you can create resonating emails for them. Mailchimp helps users send automated campaigns, interact with their subscribers deeply, and equally gain their subscribers’ loyalty.

Here are a few Features of Mailchimp

Products Recommendations

Mailchimp has a feature that gathers each subscriber’s information- their product preferences and purchasing patterns. With this, you could create a detailed email recommending that specific product the specific subscriber wants to buy.

When you repeatedly work with this feature, it’ll be easier for you to know the exact product your potential customers want and how you could pitch them into buying the product. If you heed this product recommendation feature, your sales will increase over time and equally cement your customers’ trust in your brand.

Ready To Use Templates.

Mailchimp has hordes of already-designed templates you could use for your marketing campaign. All you need to do is to pick the one that matches your needs, make a few edits, import your photos and content write-ups in the template, and position it where you want.

With just a few drag, drop, and clicks, you’ll have your campaign banners ready. However, when done editing the templates, you could run a sample test on your mobile devices and examine how the banner looks before running a real campaign.

Merge Tag

All emails you send must be personalized, so with the help of the Mailchimp ‘merge tag’ feature, you can personalize all your subscribers’ names. With this feature, all your subscribers will receive their emails with their names if you want each mail to contain your subscribers’ names.

Timewarp

If you have customers from different countries and time zones and need your email to spread out at once and at the exact time your subscribers will be awake to read it, you need not worry.

Mailchimp ‘Timewarp’ feature helps to distribute emails in a finger snap to subscribers even in different time zones. All you need to do is to schedule your content with the feature, and your emails will be distributed to your subscribers at the right time.

How Do I Start A Mailchimp Account?

1. Visit the Mailchimp website and tap on the ‘sign up for free button. A ‘sign-up’ form will pop up, and you’ll be asked to fill in your email, password, and username.
2. When done filling in your details, you’ll receive an email from Mailchimp asking you to activate your account. Then click on the activate button.
3. Here, you’ll have to confirm you’re a human by clicking on the ‘Recaptcha’ button. When done, you’ll be directed to the next stage.
4. At this stage, you’ll be asked to fill in more details about your business like business name, physical address, and some other important details.

The processes are simple and don’t require special knowledge.

Why Use Mailchimp?

You might be wondering what makes Mailchimp special that almost all digital marketers prefer to use it.

So here are a few reasons you should hurry and create a Mailchimp account today!

It’s Free

Mailchimp freemium account works perfectly that diving into the premium options won’t cross your mind once your start using the software, unlike other software.

Best part?

You could have over 1000 subscribers list and a monthly send limit of 12000 emails. Creating an account is very easy once you follow the steps mentioned above. If your subscribers’ list increases or you willingly want to divert to the paid plan, you can also do that in a blink of an eye.

Great Customer Service.

The most impressive thing about Mailchimp is its customer service. You’d enjoy the attention and support they render to users even if you’re using a freemium account, unlike other companies where they limit the attention they render to make users upgrade to a premium plan.

You could contact the customer support team, spill your questions and get a fast, friendly response.

Easy to Use.

Having been in existence for close to two decades now, Mailchimp has continuously improved its UI, making it simpler and more flexible to access by users.

So you don’t need to be a pro or tech-savvy before you can work with Mailchimp.

It’s Feature-rich.

As mentioned, Mailchimp has so many features that’ll help lessen your stress, give you time to focus on other things, and make life easy in general.

It has a ‘reporting’ feature that ladles out details on how many subscribers you have, those that opened your emails and how many times, links they click the most, etc. With this extensive feature, you can easily pinpoint your subscribers’ location and all.

It also has a scheduling feature that eases the stress of sending emails. Here you just schedule your emails and the time and days they should be sent. Once it gets to that scheduled time, the emails will automatically be distributed.

The sad part is that the scheduling feature now exists in their premium options. So if you’re using a free account, you won’t get to experience this.

Mailchimp Pricing

With Mailchimp free account, you can run your email marketing with ease, but the paid options work better and cut off some limitations. So, here are their paid plans.

• The Essential Plan- $9.99/per month for 500 contacts and 500k emails.
• The Standard Plan- $14.99/ monthly with more advanced features and automation.
• The Premium Plan- $299/monthly with access to all features and areas.

You takeaway on why Choose Mailchimp For Your Digital Marketing In 2023

As mentioned, kill two birds with one stone using Mailchimp. Grow your email subscribers list and send dozens of emails to your potential and present customers while meeting up with other important work, if you have any.

If you’re yet to try Mailchimp, create a free account, work with you it, and you’ll testify to the software’s usefulness.

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