Top 8 Best Podcast Monetization Platforms

Successful podcasts generate revenue through a variety of techniques, involving direct and indirect monetization. To raise brand awareness, communicate information, and interact with an audience, local firms, organizations, and individuals create episodic sets of digital audio recordings known as podcasts. Podcasters can monetize their work for profit if they have a loyal audience.

Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.

Many companies provide podcast hosting services that help you monetize your shows. However, I’ll be searching for those that are the easiest to use, provide excellent tools and support, and, of course, provide file size flexibility. If you want to know what are those, keep reading and see for yourself in the following sections.

Podbean

The greatest podcast hosting company on the market is Podbean. They provide unrestricted podcast hosting with unrestricted bandwidth.

It also comes with attractive design tools for hosting your website, as well as customizable themes. The Podbean audio player may now be easily embedded into your WordPress articles and pages.

Podbean also has an advertising marketplace where podcasters can monetize their work. They also have a sizable community of podcasters that choose Podbean as their platform of choice.

Here are some steps to monetize your podcast with Podbean:

1. Enable Advertising: You can enable advertising on your podcast by joining Podbean’s advertising marketplace. Podbean’s advertising marketplace connects podcasters with advertisers looking to promote their products or services. You can set your own advertising rates and Podbean will take care of the ad delivery and payment processing.
2. Offer Listener Support: You can offer your listeners the option to support your podcast with donations or subscriptions through Podbean’s built-in listener support feature. You can offer various tiers of support, such as monthly or yearly subscriptions or one-time donations.
3. Create Premium Content: Podbean also offers the ability to create and sell premium content, such as bonus episodes, exclusive content, or merchandise. You can set your own pricing and delivery options for your premium content.
4. Utilize Affiliate Marketing: Another way to generate revenue with Podbean is by promoting products or services through affiliate marketing. You can partner with companies and earn a commission for every sale made through your unique affiliate link.
5. Build a loyal audience: To maximize your revenue potential, it’s essential to build a loyal and engaged audience. Focus on creating high-quality content that resonates with your listeners and engage with your audience through social media, email, and other channels.

By following these steps and utilizing Podbean’s monetization options, you can generate revenue from your podcast and turn your passion into a profitable venture.

BuzzSprout

Affiliate marketing, also known as performance marketing, is when you earn money by referring people to other businesses. When someone makes a purchase, you usually get paid. This is one way you can monetize your podcast in BuzzSprout.

Affiliate marketing is most effective when you promote products or services that you use or are familiar with so that you can promote them authentically.

Blubrry

One of the simplest ways to connect with potential sponsors is to join an advertising network. This is how Blubrry helps you to monetize your podcast. The advertising network of Blubrry is an example of a company that can connect you with advertisers in your niche.

They actively track statistics and work to match our podcast customers with relevant advertisers, which is one of the most valuable services they provide.

They also recently updated our application process to collect more information in order to help podcasters and potential sponsors find a better match.

For the past ten years, Blubrry’s advertising rates have been around $20 – $25 CPM (cost per thousand downloads) and are based on mid-roll placements. Here’s how to monetize your podcast with Blubrry:

1. Enable Advertising: You can enable advertising on your podcast by joining Blubrry’s ad network. You can set your own rates for ads and have access to sponsorships as well. Blubrry provides a variety of ad formats to choose from, including pre-roll, mid-roll, and post-roll ads.
2. Secure Sponsorships: You can secure sponsorships by joining Blubrry’s podcast sponsorships program. Blubrry connects podcasters with sponsors looking to advertise their products or services. You can set your own sponsorship rates and negotiate with sponsors directly.
3. Offer Listener Support: You can offer your listeners the option to support your podcast with donations or subscriptions through Blubrry’s built-in listener support feature. You can offer various tiers of support, such as monthly or yearly subscriptions or one-time donations.
4. Utilize Affiliate Marketing: Blubrry also offers the ability to generate revenue through affiliate marketing. You can partner with companies and earn a commission for every sale made through your unique affiliate link.
5. Build a loyal audience: To maximize your revenue potential, it’s essential to build a loyal and engaged audience. Focus on creating high-quality content that resonates with your listeners and engage with your audience through social media, email, and other channels.

By following these steps and utilizing Blubrry’s monetization options, you can generate revenue from your podcast and turn your passion into a profitable venture.

SoundCloud

If eligible, podcasters can monetize their soundtracks by filling out the SoundCloud Premier Monetization form. This is recommended for those who have a large following, as they are more likely to profit from a large number of listens.

To increase revenue opportunities, the repost plan employs monetization features that are placed on the major listening platforms.

Libsyn

In terms of monetization, producers at all levels of Libsyn hosting who meet the U.S. download requirements can request to be added to our list of shows for advertising campaigns.

The revenue split for your show is a simple 50/50 split on the ad campaign payout. For ad sales representation, your episodes should have at least 5K US downloads within 30 days of release.

You have the final say on which advertisers and campaigns appear in your content. They won’t be put in without Libsyn’s permission. Here’s how to monetize your podcast with Libsyn:

1. Enable Advertising: You can enable advertising on your podcast by joining Libsyn’s ad network, which connects podcasters with advertisers looking to promote their products or services. Libsyn provides various ad formats, including pre-roll, mid-roll, and post-roll ads. You can set your own rates for ads and have access to sponsorships as well.
2. Secure Sponsorships: You can secure sponsorships by joining Libsyn’s sponsorship marketplace. Libsyn connects podcasters with sponsors looking to advertise their products or services. You can set your own sponsorship rates and negotiate with sponsors directly.
3. Offer Listener Support: You can offer your listeners the option to support your podcast with donations or subscriptions through Libsyn’s built-in listener support feature. You can offer various tiers of support, such as monthly or yearly subscriptions or one-time donations.
4. Create Premium Content: Libsyn also offers the ability to create and sell premium content, such as bonus episodes, exclusive content, or merchandise. You can set your own pricing and delivery options for your premium content.
5. Utilize Affiliate Marketing: Another way to generate revenue with Libsyn is by promoting products or services through affiliate marketing. You can partner with companies and earn a commission for every sale made through your unique affiliate link.
6. Build a loyal audience: To maximize your revenue potential, it’s essential to build a loyal and engaged audience. Focus on creating high-quality content that resonates with your listeners and engage with your audience through social media, email, and other channels.

Transistor

Transistor does not currently offer a way for you to directly monetize your podcast. Many of our users, on the other hand, can still make money from their podcasts in the following ways:

• Enlisting the help of Patreon supporters
• Make a podcast feed that is only accessible to members.
• Putting together a membership site
• Obtaining sponsors

ART19

It offers end-to-end podcast solutions, allowing you to focus on your best work. Examine how we can assist you in achieving your objectives by providing industry-leading technology and a knowledgeable team.

The steps below will help you monetize your podcast:

• With self-service campaign management tools, you can maximize potential revenue.
• Make your episode, geographic, and positional targeting more precise.
• With competitive separation and frequency capping, you can meet your customers’ needs.

Spotify and Anchor

Spotify has made several announcements regarding podcast monetization. First and foremost, top Anchor podcasters in the United States can now join the Spotify Audience Network. This allows ad buyers to purchase ads on your show, increasing your revenue potential. Because these ads will be automatically inserted, they’re called “Automated ads”: if you’re with Anchor, you can join the waitlist right now.

Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.