Agribusiness Marketing Strategy in 2024 Join us on 11th June 2024 at 2pm Central European Time for an insightful exploration of “Agribusiness Marketing Strategy in 2024.” Delve into the cutting-edge marketing and innovative approaches that are reshaping the agribusiness landscape and unlock the potential they hold for your business. Whether you’re a seasoned industry professional…
A few months ago on the Obehi podcast, I had the pleasure of engaging in a conversation with Damilola Felicia Badmus, who is well known for her expertise in branding and digital marketing. With a rich portfolio encompassing roles as a podcast host, author of two books, and a leader in tech product development and…
As the host of the Obehi Podcast, I have had the privilege of sitting down with experts from various fields, each offering unique insights and strategies to navigate the complex world of business. Recently, I had the pleasure of speaking with Bethany George, a seasoned professional with a deep understanding of how to make sales…
Agriculture is about community, sustainability, and heritage. It is the opportunity to cultivate narratives, to sow the seeds of tradition and heritage that resonate deeply with consumers, which in turn helps to foster connections that transcend mere transactions. Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Mastery. In the…
There is no doubt that in the ever-expanding world of Agribusiness, a new desire is growing, that of reshaping the way farmers and businesses connect with their audiences and storytelling is the magic that makes that happen. Gone are the days when agriculture was merely about yields and profits. Today, it’s about forging genuine connections,…
Do you want to learn about how to build community through collaborative agribusiness storytelling? Then you are in the right place. As you might already know by now, business storytelling is a tool that transcends the mere exchange of goods and services. Instead, it weaves connections between producers, consumers, and communities. Want to learn more…
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