The African Diaspora Community refers to the global dispersion of people of African descent who are living outside the African continent, often because of historical events such as the transatlantic slave trade, colonization, migration, and more. The number of Africans in the diaspora runs into several hundreds of millions and they make a significant contribution…
In today’s rapidly evolving business landscape, the ability to tell a compelling story can make all the difference. Stories have the power to captivate, connect, and persuade. They can turn potential customers into loyal advocates and inspire employees to excel. For business owners looking to harness this formidable tool, the 7Ps of Business Storytelling offer…
Three days ago, I had a great conversation with a friend who was trying to have more conversions in his business and my advice for him was to leverage the power of storytelling because it’s almost guaranteed results if done correctly. So, now in this article, I am going to share 7 ways storytelling can…
I recently interviewed Lucy Muthui on the topic of Understanding Content Marketing and Distribution in Africa. As I am editing the episode, it sort of occurs to me to share some useful information with you about some Content Marketing Strategies and Distribution you can learn about in your business. I believe you will find value…
Oprah Winfrey is a master storyteller who has effectively used storytelling throughout her career to build her business empire and connect with her audience. Make sure you read to the end because I will share with you why you need the power of storytelling in your business and 10 simple ways to replicate the steps…
In today’s business landscape, where attention spans are fleeting and competition is fierce, the art of storytelling has emerged as a powerful tool for small business owners looking to captivate and connect with their audience. Want to learn more? Start by downloading the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators…
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