The global creative economy is at a pivotal moment, evolving rapidly in response to a digital-first world that values innovation, diversity, and unique voices. For entrepreneurs in the African diaspora community, this presents a tremendous opportunity—not just to grow your business but to be part of a larger movement that fosters cultural pride, innovation, and…
Remember this, you are the brand and therefore the story you tell. As a creative entrepreneur, marketing might feel like a daunting task, something that stands in stark contrast to your creative process. But what if you could approach marketing the way you approach your art — as an extension of your story? In today’s…
Do you want to learn about collaboration and networking? You are in the right place. In the world of creative entrepreneurship, the myth of the lone genius persists, but the truth is, that no creative work exists in isolation. Your ideas, innovations, and artistic expressions may be born in solitude, but their impact is shaped…
In an increasingly interconnected world, the creative economy represents a great opportunity, offering fertile ground for innovation, expression, and economic growth. In a recent podcast interview with Dr Chetachi Egwu, she helped us understand that within this promising landscape, the African diaspora stands a great chance, wielding unique perspectives, talents, and cultural richness based on…
In today’s rapidly evolving digital landscape, the intersection of creativity and technology has become increasingly fascinating. Among the most intriguing developments is the integration of artificial intelligence (AI) into the realm of creative endeavors. Once seen as a tool primarily for automation and data analysis, AI is now being embraced by creative minds worldwide as…
A few days ago, in Obehi Podcast I interviewed Dr. Chetachi Egwu, a professor, filmmaker, director, and journalist in Florida, United States. The topic of the conversation was the opportunities in the creative economy for members of the African diaspora community. Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling…
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