In an age of influencer culture, where millions of followers seem to define success, you might be surprised to learn that you don’t need a massive audience to build a thriving business. Instead, all you need is a small, dedicated group of “true fans” — people who are passionately invested in your work and willing…
My yesterday interview with a Nigerian shop in Verona. When you first meet Ezekiel Geofrey Uzo, standing at the entrance of Akaku Mini Market in Verona, Italy, it’s hard not to be struck by his quiet confidence. His shop, tucked away in the neighborhood of Porto San Pancrazio, hums with life. The shelves are stacked…
What is “Storytelling That Sells”? Pay attention to this: by Storytelling That Sells we are talking about taping into the psychology behind storytelling to deepen the relationship between customer desires and the benefits of your offerings. By crafting narratives that resonate, you as a sales professional can more effectively connect with prospects, address their concerns,…
This is an era where authenticity is not just a buzzword but a vital business strategy, the concept of purpose-driven entrepreneurship has gained significant traction, especially among African diaspora creatives. As you navigate the landscape of the creative economy, it’s essential to understand how your personal values intertwine with your business narrative. Want to learn…
Are you into business? Learn how entrepreneurs turn professional success into lasting impact. In a world where the quest for professional success often overshadows the pursuit of meaningful impact, storytelling can offer an effective powerful tool for turning your achievements into a legacy that resonates across generations. Want to learn more about storytelling? Start by…
In the crowded global market, standing out as a purpose-driven entrepreneur requires more than just passion and creativity, it demands a deep understanding of the people you are serving. For those of you rooted in the African diaspora, this process is even more powerful because it connects you to the cultural and economic needs of…
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