Do you want to learn how to own your story, in a journey to brand mastery? Then keep reading. In a world saturated with products and services, the brands that stand out are those that tell compelling stories. Think of Apple, Nike, or even a local coffee shop that draws you in—not just with their…
Shoe Dog: A Memoir by the Creator of Nike, Phil Knight, is the story of the visionary behind one of the world’s most iconic brands. The book unveils the secrets of his success through the lens of storytelling and effective narrative. Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling…
In today’s business ecosystem, the ability to craft compelling narratives can often mean the difference between success and obscurity. This is where we need to look at Roger Martin and A.G. Lafley’s seminal work, “Playing to Win: How Strategy Really Works,” which offers invaluable insights into the art of strategic storytelling. Want to learn more…
In the, often, challenging world of corporate leadership, few figures stand out in prominence such as Ursula Burns. Her remarkable journey from a summer intern at Xerox to becoming the first African-American woman to lead a Fortune 500 company is not just a testament to her personal tenacity and vision, but also a compelling blueprint…
Deborah Grayson Riegel, a seasoned executive coach, recounts a pivotal moment in her career when she was confronted with the daunting task of leading a workshop on “Coaching Skills for Human Resource Leaders” at a prestigious global conference. As the room filled with participants, she couldn’t ignore the presence of seasoned professionals who had been…
Have you ever pondered the nature of change? How does everything around us seem to be in a perpetual state of flux, from the shifting seasons to the evolution of society and culture? It’s fascinating, isn’t it, how nothing remains static for long? But amidst this constant ebb and flow, have you ever wondered how…
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