Is Storytelling Tanking Your Business Growth? Well, that is a conversation you need to consider having today. In an era where consumers are bombarded with an endless stream of advertisements and marketing messages, storytelling will always remain a powerful tool for businesses seeking to cut through the noise and connect with their audience on a…
In the modern business ecosystem, storytelling is an uncontested tool for engaging audiences, shaping perceptions, and driving action. From startups to multinational corporations, businesses recognize the power of narrative to humanize their brand, connect with customers on a deeper level, and differentiate themselves in crowded markets. Want to learn more about storytelling? Start by downloading…
The business ecosystem of today is fierce and attention spans are fleeting, but there is a powerful tool that can still help captivate audiences, differentiate brands, and foster lasting connections: that too is storytelling. The art of storytelling has transcended centuries, captivating hearts and minds across cultures and generations for as far back as we…
Do you want to learn about crafting a compelling brand narrative that sells? Then you are in the right place. In the landscape of today’s businesses, many entrepreneurs are constantly seeking ways to differentiate themselves and stand out in the marketplace. While traditional marketing tactics focus on product features and benefits, savvy entrepreneurs understand that…
In the bustling landscape of modern business, the concept of community has now become a cornerstone of success. Entrepreneurs and brands alike are realizing that building a loyal tribe around their products or services is not just advantageous but essential for sustained growth and a bigger impact. If that makes sense to you, then keep…
A few months ago on the Obehi podcast, I had the pleasure of engaging in a conversation with Damilola Felicia Badmus, who is well known for her expertise in branding and digital marketing. With a rich portfolio encompassing roles as a podcast host, author of two books, and a leader in tech product development and…
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