Storytelling helps to keep our culture alive in the diaspora and across different countries we might find ourselves as people of African descent. Why is shaping new culture crucial within the African diaspora community? Delve into the benefits, challenges, and importance of these narratives in shaping our collective identity and culture. This is the fruit…
In today’s world of business, storytelling is a powerful tool for brands to connect with their audience on a deeper level. No longer confined to the realm of bedtime tales, storytelling in business has evolved into a strategic approach to communication, capable of shaping perceptions, driving engagement, and inspiring action. That was what the audience…
As far as we can remember, storytelling will always remain a timeless vessel for the transmission of culture, values, and lived experiences of people. Across generations and continents, narratives serve as bridges, connecting individuals to their heritage and community. Within the African diaspora too, storytelling assumes a profound significance, offering a pathway to healing, understanding,…
Discover the power of storytelling and rule your B2B marketing. When it comes to marketing to other businesses, telling captivating stories does the magic for you. It helps you stand out from the crowd by showing what makes you special. Plus, it’s a great way to teach people about what you do and why it…
Are you looking to understand how to build the diaspora connection through generational stories? Then welcome to today’s publication of The Diaspora Storytelling Series. One of the most effective ways to connect the hundreds of millions of African diasporas is through storytelling and we need to be intentional about this. Want to learn more about…
A few days ago, in Obehi Podcast I interviewed Dr. Chetachi Egwu, a professor, filmmaker, director, and journalist in Florida, United States. The topic of the conversation was the opportunities in the creative economy for members of the African diaspora community. Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling…
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