I have loved storytelling since my childhood. I grew up with my grandmother and that should explain the why. I created the 5-part book series (The Storytelling Series for Small Businesses and Content Creators) from a research project I carried out in Verona about the presence of Africans in northern Italy. Want to learn more?…
Why do you think such brands as Coca-Cola, Disney, and Apple continuously use stories in their marketing? Well, it’s because Stories are powerful tools for connecting people and building relationships. Want to learn more? Start by downloading the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh. Now, let…
I would like to start today’s conversation with a short piece from a Ted talk description, titled: “The Power Of Your Personal Story” by Bianca Ghose. “Everyone has a story. We use stories to give meaning to our lives, to make sense of what we have accomplished, and to establish connections with others.” Want to…
In today’s fast-paced business world, small businesses are facing unique challenges and opportunities at the same time. By that I mean the competition is real. To rise above the crowd and thrive in the market, it is crucial for businesses to harness the persuasive power of business storytelling, which is why we are here today….
My journey with the Obehi Podcast has taught me that other people’s stories possess an incredible power to humanize my brand, forge emotional connections, and inspire my audience. Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh. Throughout these years of hosting the Obehi Podcast, I have…
Conversation storytelling for small businesses refers to the practice of using storytelling techniques in conversations and interactions with customers and clients to promote and grow a small business. It involves crafting compelling narratives and delivering them in a conversational manner to effectively engage and connect with the target audience. Want to learn more? Start by…
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