Conversion stories are narratives or anecdotes used in marketing and sales strategies to influence potential customers to take a desired action, typically leading to a purchase or some other form of engagement. These stories are designed to resonate with the audience, create an emotional connection, and ultimately convince them to convert from being prospects to…
In today’s modern business world, where algorithms and analytics reign supreme, a timeless force is quietly reshaping the way small businesses thrive. It’s not groundbreaking technology or a revolutionary strategy. It’s the art of storytelling – an age-old tradition that has seamlessly transitioned into the digital age, becoming the cornerstone of effective marketing for small…
I have loved storytelling since my childhood. I grew up with my grandmother and that should explain the why. I created the 5-part book series (The Storytelling Series for Small Businesses and Content Creators) from a research project I carried out in Verona about the presence of Africans in northern Italy. Want to learn more?…
Managing cash flow effectively is a critical factor in the success and sustainability of small businesses, especially within the African Diaspora community. These businesses face unique challenges and opportunities that necessitate a focused approach to cash flow management. Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh….
Conversation storytelling for small businesses refers to the practice of using storytelling techniques in conversations and interactions with customers and clients to promote and grow a small business. It involves crafting compelling narratives and delivering them in a conversational manner to effectively engage and connect with the target audience. Want to learn more? Start by…
In today’s modern business world, where algorithms and analytics reign supreme, a timeless force is quietly reshaping the way small businesses thrive. It’s not groundbreaking technology or a revolutionary strategy. It’s the art of storytelling – an age-old tradition that has seamlessly transitioned into the digital age, becoming the cornerstone of effective marketing for small…
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