In an age inundated with marketing messages and digital noise, businesses are constantly striving to stand out and connect with their target audience. But the solution seems simple: tell a compelling story. Yet, despite pouring resources into storytelling efforts, many companies find themselves frustrated by the lack of tangible results. Why is that the case…
Are you afraid that artificial intelligence will take your job? That can be the case for you if you listen to Silicon Valley executives who often project a swift job takeover by AI. But a recent MIT paper suggests a slower timeline for that. Analyzing the feasibility and economics of automation, MIT’s researchers reveal a…
A few days ago, in Obehi Podcast I interviewed Dr. Chetachi Egwu, a professor, filmmaker, director, and journalist in Florida, United States. The topic of the conversation was the opportunities in the creative economy for members of the African diaspora community. Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling…
In this article of the series, l will guide you through the process of setting the foundation for your online presence, introduce you to essential tools and platforms, and discuss the critical legal and regulatory considerations. Welcome to a follow-up article from a series we have created from our previous webinar: “Passion To Business –…
Client acquisition in business refers to the strategic process of identifying, attracting, and securing new customers or clients for a product or service. It involves a series of activities and tactics aimed at building awareness, generating interest, and ultimately converting potential leads into paying customers. Want to learn more about storytelling? Start by downloading the…
Are you in business and want to know how to leverage the power of storytelling? Learning about effective storytelling can be a powerful tool to help differentiate your business in a crowded marketplace. If that sounds like what you are interested in, then let’s get started. This might be a long article, but it does…
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