One of the most evident advantages of better copywriting skills lies in the ability to create copies that can drive sales of your products or services. Proficient copywriters excel at crafting compelling and captivating advertisements, web content, and various marketing collateral, all skilled at coaxing individuals into making purchases. You need these skills in your…
In the episode of the Obehi Podcast, Aunty Donna Corn Color will talk about her business and NGO Pollyanna project in New York City. Enjoy the conversation and see what you can get away from it. Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Series for Small Businesses. Creating…
Telling your business story is a powerful way to connect with your audience, build trust, and differentiate yourself in a competitive market. Whether you’re a startup or an established company, your business story matters. In this three-part series, we’ll explore how to write your business story effectively, step by step. Want to learn more about…
In a high-stakes showdown that could reshape the digital landscape, Microsoft CEO Satya Nadella has issued a dire warning about the unchecked dominance of Google in the internet search market. As Nadella took the stand during the ongoing antitrust trial against Google, he painted a vivid picture of the consequences if Google’s monopoly continues unchecked,…
I recently came across a BBC article you might find a lot of value in if you are interested in fish farming. The article is titled “Despite risks fish farms are booming in Africa” and it’s available on BBC.com. Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Series for…
In the dynamic world of today’s businesses, one skill is a must for all and it’s “storytelling”. Crafting compelling narratives can captivate your audience, create an emotional connection, and ultimately drive business growth. In this post, we will unveil seven storytelling strategies that can be your secret weapons for success. So, make sure to pay…
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