Search Results for: brand building

How To Build Brand Awareness For Your Business

How To Build Brand Awareness For Your Business

What is brand awareness is the recognition of a service or product. It might also sound like a more general idea than focusing on a specific company, but there can be benefits from having strong brand awareness. Benefits might include increased sales, better positioned of the brand in the market, and customer loyalty. Want to…

Building Quality Leadership Among Young Africans Through Education

Building Quality Leadership Among Young Africans Through Education

Education has always remained one of the fundamental requirements for any society that wants to become relevant in the world. This is particularly important for most countries in Africa which are evidently struggling in terms of their social-economic and political relevance at the global stage. Download the first chapter of The Storytelling Series: Beginners’ Guide for Small…

Creating Inclusive Spaces For Dialogue And Healing: 11 Points From Harvard Publication

Creating Inclusive Spaces For Dialogue And Healing: 11 Points From Harvard Publication

Today, while researching our LinkedIn audio event scheduled for tomorrow, “Creating Inclusive Spaces For Dialogue, Healing, And Reconciliation”, I came across 11 insightful points from Harvard University’s Equity, Diversity, Inclusion & Belonging (EDIB) initiative. I believe it’s essential to expand on these points in the context of our goal to create inclusive spaces for dialogue…

Awakened With New Beats: How Mr Eazi And Other African Artists Are Redefining The Creative Economy
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Awakened With New Beats: How Mr Eazi And Other African Artists Are Redefining The Creative Economy

As an African diaspora creative entrepreneur, you understand that African music and art are no longer just products of the continent—they are forces driving change, breaking cultural boundaries, and redefining the global creative economy. Imagine a world where African music flows seamlessly into African art, where each album track has its visual counterpart. Want to…

Aretha Franklin: The Legacy of the Queen of Soul and Its Lessons for Creative Entrepreneurs

Aretha Franklin: The Legacy of the Queen of Soul and Its Lessons for Creative Entrepreneurs

Aretha Franklin, the legendary “Queen of Soul,” is more than just a name etched in music history; she is a true of resilience, empowerment, and artistry for the African diaspora. As you delve into her life story, you’ll uncover the profound impact she had not only on music but also on social justice and identity…

The Future of Tourism Marketing: Trends and Innovations in Storytelling Strategy

The Future of Tourism Marketing: Trends and Innovations in Storytelling Strategy

In the world of tourism, where destinations compete fiercely for the attention of travelers, storytelling is an uncontested tool for businesses to stand out amidst the noise. As the landscape of tourism marketing continues to evolve, the ability to craft compelling narratives that resonate with audiences has become increasingly essential. Want to learn more about…