Paving Show & Congress: How Verona’s Infrastructure Hub Defines Legacy in a Digital Age
Verona, a city globally renowned for its ancient Roman amphitheater, its timeless wine heritage through Vinitaly, and as the home of the world’s most romantic tragedy, is also quietly establishing itself as a crucial nexus for the future of construction, infrastructure, and strategic business dialogue.
Learn How to Leverage Your Story through our Story To Asset Framework.
While many know the city for its history and viticulture, a new legacy is being paved, literally, within the walls of Veronafiere.
The launch of the Paving Show & Congress, a focused exhibition-conference for the road paving sector, signals a major strategic pivot, leveraging the city’s established role as a hub for the construction industry through its historic SaMoTer International Earthmoving and Building Machinery Exhibition.
For Established Diaspora Leaders and Multi-Generational Family Businesses looking to enter the European infrastructure market, or those seeking a model for how to transform an industry’s functional expertise into a narrative of future-forward authority, this event and its strategic location offer profound lessons in legacy creation.
A City’s Heritage Becomes a New Commercial Foundation
The story of Verona is about infrastructure. From the ancient Roman roads that funneled trade to its gates to the modern Autostrada networks, the city has always been a strategic crossroads.
This history is the essential backdrop for the Paving Show & Congress, an event designed to move the road-paving sector from a focus on brute-force construction to one built on digital precision, environmental sustainability, and resilient infrastructure.
The Paving Show, serving as a critical preview ahead of the 32nd edition of SaMoTer in 2026, is not merely a trade fair; it is a dialogue hub. It brings together sector leaders like Anas, Ance, and Unacea with public administrations and institutions.
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As Maurizio Danese, Managing Director of Veronafiere, noted, the goal is to strengthen networking and respond to the urgent need for qualified training and innovation, with a laser focus on digitalisation and environmental sustainability.
For businesses whose legacy is built on craftsmanship, like multi-generational firms, this convergence is vital.
It demonstrates that the core value of building something to last is now intersecting with the demands of the modern era: reducing environmental impact, integrating Artificial Intelligence (AI) for smart mobility, and leveraging digital tools for design and asset management.
The Opportunity: Transforming Asphalt into a High-Value Asset
The market opportunity highlighted by this event is immense and spans beyond just Italian infrastructure. The discussions at the Paving Show, covering topics like “Digitalisation in the design, construction, and management of road pavements” and the use of AI for proactive maintenance, reveal a sector undergoing radical transformation.
According to a 2023 report on the global road construction market, the sector is experiencing significant growth driven by government infrastructure spending and a critical need for maintenance of aging systems. However, the real value lies in the transition to “smart” infrastructure.
- Sustainability as a Premium: The focus on innovation, such as technologies for reusing materials and the presentation of the European InfraRob project for automated maintenance, signals that sustainability is no longer a compliance issue, it is a competitive advantage and a high-value offering. Businesses that can credibly tell a story about reducing their environmental footprint will attract premium contracts and partners.
- The Digital Edge: The shift to digital twins, real-time monitoring, and AI-driven predictive maintenance moves the industry from a low-margin construction service to a high-value data and asset management service. Companies need to showcase their transition from being pavement layers to Infrastructure Asset Managers.
- A Strategic Hub: By engaging directly with institutions and public administrations in a venue like Veronafiere, businesses gain a direct line to shaping regulations, accessing large-scale contracts, and building institutional trust.
The challenge for our target audience, the established leader or the multi-generational family business, is how to not just participate in this new market, but how to lead it by transforming their foundational expertise into a compelling, undeniable authority.
The Legacy Connection: Story as a Strategic Asset
This is where the work of Obehi Ewanfoh, a Legacy Consultant for Founders and Business Owners, becomes intrinsically tied to the strategic future of Verona. For two decades, Obehi has resided in Verona, observing how the city’s commercial DNA, its commitment to history, quality, and global trade translates into modern business success.
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Obehi’s mission, through his Story to Asset Framework, is to help businesses stand out in a busy market by attracting the right clients. He helps founders and businesses, like those seeking to leverage the Paving Show, to see their history and expertise not as a simple biography, but as a strategic, marketable asset.
His work, which includes the application of techniques like the Photo Elicitation Technique (PET) to draw out deep, hidden narratives, is about transforming accumulated, practical knowledge, whether 20 years of successful road paving or 50 years of family craftsmanship, into a proprietary solution.
For a Diaspora Leader who has spent a career perfecting a supply chain or a construction methodology, Obehi helps distill that knowledge into a proprietary methodology, a branded, repeatable solution that differentiates them from every competitor. This is the essence of The Legacy Signature Program.
For the Multi-Generational Family Business in the infrastructure sector, their 50+ year history of building roads that last is their gold standard. Obehi helps immortalize this journey and the unique, hard-won knowledge within it, how they navigate the unique challenges of their business, the lessons learned from failures and successes, and the message they want to leave for the next generation, into a powerful Legacy Book.
This book doesn’t just chronicle history; it is the ultimate marketing asset, an undeniable justification for their premium pricing and authority.
Furthermore, in a field now dominated by visual technology and digital engagement, a Legacy Video crafted by AClasses Media captures the “why” of their existence, the grit, the innovation, and the connection to the land and community.
This cinematic narrative is their ultimate asset for connecting their brand story to generations of future clients.
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Verona’s Paving Show is demonstrating that the infrastructure sector’s future relies on narrative authority. It’s not just about what machine you use, but the story of your unique, sustainable, and digitally advanced method.
Businesses must translate technical expertise into a compelling, human story that builds trust, justifies investment, and establishes a lasting legacy. Obehi Ewanfoh and AClasses Media are helping business owners, whose stories are often untold and untapped, to create these critical assets.
Here is Your Call to Action
The global shift in infrastructure, from brute force to smart, sustainable, and digital, means your company’s story is no longer optional; it is the foundational asset that justifies your premium price and secures your long-term success.
Are you preparing to enter this new market, or is your established expertise still trapped inside your head or buried in old files? Before you draft your next technical proposal or print another brochure, let’s talk about how to immortalize your life’s work and expertise into a high-value, strategic asset.
Your legacy is your most valuable asset. Book your free 15-minute Legacy Strategy Call today to design the asset that will transform your accumulated knowledge into your brand’s undeniable authority for the next 50 years.
