Building Tomorrow’s Legacy: Why Verona’s SaMoTer is Your Blueprint for Generational Success 

For the established Diaspora Leader and the Multi-Generational Family Business, success is not just about today’s profit margin; it’s about the depth of your history and the clarity of your future. It’s about transforming decades of hard-won experience into an asset that commands authority and justifies a premium price. 

Learn How to Leverage Your Story through our Story To Asset Framework.           

And sometimes, the most potent strategic asset you can find isn’t in a boardroom, but at a bustling international trade fair in a city where history and industry converge. Verona, Italy is a perfect example of such. 

While Verona is globally revered for its rich wine heritage, its role as a monumental hub for the construction and earthmoving machinery sector is equally significant.  

This is the stage for SaMoTer, the triennial International Construction Machinery Exhibition (returning May 6-9, 2026), an event that is not merely a trade show, but a powerful indicator of where the industrial world is heading, a place where legacy businesses can find their strategic edge. 

Here, in the city that has been Obehi Ewanfoh’s home and laboratory for two decades, we see a profound opportunity. Obehi, a Legacy Consultant for Founders and Business Owners, understands that the principles driving a 50-year-old construction company are the same that drive a successful Black founder seeking to immortalize their expertise: The need to translate story and experience into a strategic, valuable asset. 

See also Bridging Cultures & Economies: A Festival in Valpolicella, Verona 

This article is your guide to understanding the historic context of Verona’s industrial events, the immense market opportunity SaMoTer represents, and how you, the leader dedicated to building an enduring legacy, can leverage this knowledge for maximum benefit. 

The Historic Foundation: Verona, Where Commerce Meets Chronicle 

Verona’s history is a great example of strategic longevity. From the Roman Arena to the mercantile wealth of the Scaliger family, this city has always been a crossroads of culture, commerce, and innovation.  

This spirit of enduring enterprise is anchoring Veronafiere, the organizer of SaMoTer and the famed Vinitaly wine exhibition. 

SaMoTer is not just a modern invention; it sits atop a tradition of Italian craftsmanship, engineering, and the vital role of infrastructure in nation-building. The construction sector, a pillar of Italy’s GDP, relies on this event as its definitive Italian gathering. 

For the Multi-Generational Family Business, this context is everything. Your heritage of precision, quality, and enduring presence mirrors the very foundation of the Italian construction sector showcased at SaMoTer.  

You understand that the machine you purchase today is an investment in a future generation, a truth that makes this market strategically relevant. 

SaMoTer 2026: A Look at the Strategic Opportunity 

SaMoTer 2026, the 32nd edition, is shaping up to be the most comprehensive to date. It is a critical observatory that shifts the focus from simply showcasing equipment to addressing the future challenges of the industry.  

The core themes, Digitalisation, Sustainability, Decarbonisation, Automation, and Professional Training, are not just buzzwords; they are the strategic pillars of the next industrial era. 

1. The Market Reality and Financial Clout 

The construction machinery sector, while facing a predicted transition year in 2025 (with an estimated moderate decline of -3.3% after a -8.9% setback in 2024, according to UNACEA), remains an undeniable economic powerhouse. 

Data Insight for consideration: The total turnover for the Italian construction machinery industry and trade in 2024 reached 6.1 billion euros. Critically, Italian production is valued at 3.9 billion euros, with a remarkable 3.2 billion destined for export. This results in a positive trade balance of over one billion euros. 

See also 5-Day Diaspora Exchange of Wine Business and Culture in Verona, Italy 

For a leader seeking to expand their influence or secure their financial footing, this export-driven, multi-billion-euro market signals massive opportunity. It proves that the demand for high-quality, specialized construction equipment and services is global and robust. 

2. Digitalization and the Automated Construction Site 

The traditional construction site is being rapidly transformed. The expanded SaMoTer Digital area, evolving into a full-scale, automated construction site dedicated to Industry 4.0, is the future in physical form. This pivot focuses on: 

• Artificial Intelligence (AI) integration. 

• Smart Solutions for infrastructure. 

• The overall Ecological Transition. 

For the Established Diaspora Leader, perhaps a successful CEO in tech, finance, or logistics, this is a compelling bridge. Your expertise in digital transformation can be applied to the world of heavy industry, opening doors to strategic partnerships and diversifying your own legacy. 

3. The SaMoTer Academy: Training Tomorrow’s Workforce 

Perhaps the most strategic new feature is the launch of the SaMoTer Academy. This project directly addresses the critical industry challenge: the gap between the supply and demand for qualified operators and specialized technicians. 

The Academy is an investment in the next generation, offering structured training and recognized titles. 

For any business owner, this speaks directly to the core challenge of succession and continuity. A business cannot endure without a pipeline of skilled, dedicated people. SaMoTer’s commitment to training is a blueprint for how legacy businesses must actively create the talent they need to thrive. 

The Strategic Bridge: Transforming Experience into an Asset 

Obehi Ewanfoh, the Legacy Consultant who has made Verona his home for two decades, views SaMoTer through a unique lens. His work with founders and business owners is based on the philosophy that your accumulated experience, your “why,” your unique process, and your journey, is your most formidable strategic asset. 

Obehi’s Story to Asset Framework is precisely what allows companies to stand out in a busy market like the one SaMoTer represents. He uses techniques like Photo Elicitation Technique (PET) and deep, structured interviews to unearth the proprietary wisdom within a leader’s story. 

For example, a multi-generational construction firm doesn’t just build bridges; they have a proprietary methodology for materials sourcing, project management, and safety protocols developed over fifty years.  

See also Capturing Your Verona Memories: My Verona Journey Series, Part 9 

This methodology, once articulated and packaged, becomes their strategic differentiator, their Legacy Signature Program. 

How Obehi’s Work Connects to the SaMoTer Opportunity: 

• For the Multi-Generational Business: Your 50+ years of operation are a testament to quality and reliability. Obehi helps you craft this history into The Legacy Book, a definitive, authoritative asset that narrates your journey and expertise, transforming your history into a powerful marketing tool that justifies premium pricing on the global stage of SaMoTer. 

• For the Established Diaspora Leader: You may be a founder whose leadership principles and operational strategies are world-class. SaMoTer is about the industry’s future. Obehi helps you package your 20+ years of expertise into a proprietary consultancy or coaching methodology, your Legacy Signature Program, positioning you not just as a successful business owner, but as the authority guiding the industry’s adoption of digitalization or sustainability. 

• For Brand Immortality: Both audiences need to connect with future clients and generations on an emotional level. Obehi transforms their journey into The Legacy Video, a cinematic narrative that immortalizes their ‘why,’ their vision, and their impact, creating an authentic connection that no mere brochure can match. This is the asset that resonates at a global event like SaMoTer, communicating trust and authority across languages and borders. 

The work Obehi does is the essential prequel to attending SaMoTer. You must first define the clarity of your story and the value of your accumulated knowledge.  

Only then can you leverage a global platform like SaMoTer to showcase not just your products, but your indispensable expertise and enduring legacy. 

The Mandatory Call to Action 

Your legacy is your most valuable asset. Before you commit to another exhibition, another product launch, or another strategic plan, let’s talk about how to transform your experience, your story, into the undeniable strategic asset that will define your market position for the next 50 years. This clarity is the foundation of lasting success. 

Book your free 15-minute Legacy Strategy Call today to design the asset that will tell your story and position you as the ultimate authority in your industry. Book Your Free 15-Min Legacy Call Now