How to Sell Your Products Through Podcasting

When it comes to planning your next product sales campaign, audio isn’t always at the top of a marketer’s mind, but it should be. According to reports, podcasts are a great way to connect with the end consumer, and the numbers back it up, with 64 percent of Americans saying they have purchased a product or service after hearing about it on an audio show.

Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.

Podcasts also can reach consumers at any time and from any location, which is a truly valuable commodity.

Leverage podcasting as a personal connection between brand and listener

When compared to other media formats, audio stands out because of the personal connection it fosters between brand and listener.

Hosts speak directly to their audience, and as a result, consumers feel a stronger sense of connection with the company.

In addition, audiences are much more engaged in the narrative because they are asked to imagine the ideas described rather than being shown the visuals as in a TV commercial, and as a result, they engage with the content differently.

Audio is exciting for brands because it allows them to be more creative. There are numerous ways to develop a strong identity, including narrative style, music clips, and podcast segments. And there are a plethora of ways to sell your product with audio, ranging from a company-branded podcast to having an affiliate sell your product on their podcast.

Selling on a podcast – what you need to remember

Selling on a podcast requires a slightly different approach than traditional sales and marketing tactics. Here are some strategies that can help you sell effectively on a podcast:

1. Focus on building relationships: Podcast listeners are looking for valuable information, insights, and engaging content. Rather than focusing solely on selling your products or services, focus on building relationships with the host and listeners by sharing your expertise and providing valuable content.
2. Be authentic: Authenticity is key when it comes to selling on a podcast. Avoid coming across as overly salesy or pushy, and instead, focus on being genuine and building rapport with the host and listeners. Share personal stories or experiences that illustrate your points and help you connect with the audience.
3. Know your audience: Before you become a guest on a podcast, research the target audience and understand what they are looking for. This will help you tailor your messaging and content to their specific needs and interests.
4. Use storytelling: Stories are a powerful way to connect with listeners and make your message more memorable. Use storytelling techniques to illustrate the benefits of your products or services and connect with the emotions of the audience.
5. Provide value: Offer practical tips or actionable advice that listeners can apply in their own lives or businesses. By providing value, you build credibility and trust with the audience, which can lead to increased interest in your products or services.
6. Include a call-to-action: While you don’t want to be too pushy, it’s important to include a clear call-to-action at the end of your segment. This could be an invitation to visit your website, sign up for your email list, or check out a specific product or service. Make it easy for listeners to take action by providing a clear and direct link or URL.

Overall, the key to selling on a podcast is to provide value, build relationships, and be authentic. By following these strategies, you can effectively promote your products or services while also providing valuable content for the audience.

Podcasts based on Supply and Demand

Podcasts based on supply and demand are a great way to sell your product, whether it’s a physical item or an information product. If you know what your customers like, you have the power to create a podcast around a topic that’s specific to their interests.

Let’s imagine you run an e-mail marketing company that focuses on design. Using your expertise, you create a podcast that fills a market gap, such as offering digital marketing advice for people in the interiors industry – as a result, you use this podcast to promote your product.

In a supply and demand podcast, you can even sell affiliate products (that aren’t in direct competition with your own), which will help you build strong bonds with people in your industry. In today’s market, affiliate marketing is a critical tool for forming partnerships that help your brand rise to the top of customers’ minds.

Become a Guest on a Podcast

Being a guest on someone’s podcast is another effective way to get your company’s name out there. You can market yourself and your brand, be seen as an authority in your field and avoid investing the time required for a podcast by appearing as a podcast guest.

You can also use your slot to mention where your products can be purchased, keeping in mind that you don’t want to sound to sales, and if you’re well prepared for an interview, you will have the chance to really shine.

You will need to spend some time researching podcasts and approaching podcast producers in order to get signed up as a guest on a podcast. Begin by discovering which podcasts your current or target customers are listening to and selecting those that discuss topics that are relevant to your brand. Now, here are 5 strategies to help you sell effectively as a podcast guest:

1. Choose the right podcasts: Before you become a guest on a podcast, make sure it’s a good fit for your brand and audience. Look for podcasts that have a similar target audience and cover topics related to your industry. This will increase the likelihood that listeners will be interested in what you have to say.
2. Offer value: As a podcast guest, it’s important to focus on providing value to the listeners, rather than just trying to sell your products or services. Share your expertise and insights, and offer practical tips or actionable advice that listeners can apply in their own lives or businesses.
3. Be authentic: Authenticity is key when it comes to selling on a podcast. Avoid coming across as overly salesy or pushy, and instead focus on building rapport with the host and listeners. Share personal stories or experiences that illustrate your points and help you connect with the audience.
4. Include a call-to-action: While you don’t want to be too pushy, it’s important to include a clear call-to-action at the end of your segment. This could be an invitation to visit your website, sign up for your email list, or check out a specific product or service. Make it easy for listeners to take action by providing a clear and direct link or URL.
5. Follow up: After your podcast appearance, follow up with the host to thank them for having you on the show. You can also ask for feedback on your performance and request any promotional materials that the host may be willing to share. Finally, make sure to promote the podcast episode on your own channels, such as social media and email marketing, to reach a wider audience and drive traffic back to your website or product pages.

Podcasts with a Brand Name

Branded podcasts are THE most effective way to sell your brand as a concept and, more importantly, your product. Why?

Given that it takes an average of 25 to 30 times for a consumer to hear a message before engaging, the one-on-one time you get with audio allows you to quickly build a deep connection with your audience – something that is impossible with a 30-second TV commercial. As a result, this marketing strategy has a higher conversion rate of observers to buyers.

The benefits of branded podcasts are twofold: there’s no need to pay for external advertising, and your creative team can let their imaginations run wild when it comes to developing your podcast style! In today’s market, there are many outstanding examples of companies that are dominating their respective industries.

One of them is Starbucks, whose podcast Upstanders is a collection of stories about ordinary people doing extraordinary things to make a difference – the clever part? The mega-brand is immediately associated with charitable activities.

Conclusion to How to Sell Your Products Through Podcasting

In conclusion, podcasting can be a highly effective way to sell your products or services, if done correctly. By choosing the right podcasts, providing value to listeners, being authentic and building relationships, knowing your audience, using storytelling techniques, and including a clear call-to-action, you can effectively promote your products or services and drive sales.

Remember, podcasting is not just about selling, but also about building a relationship with your audience and establishing yourself as an expert in your field. By providing valuable content, you can build trust and loyalty with your listeners, which can lead to long-term relationships and repeat customers.

So, if you’re looking for a unique and engaging way to promote your products or services, consider podcasting. With the right approach, podcasting can be a powerful tool for driving sales, building your brand, and establishing yourself as a thought leader in your industry.

Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.