Learn About Business Storytelling with Obehi Ewanfoh: Testimonial from Dr. Ikechi Agbugba

When you think of storytelling, you might envision a novelist weaving tales of intrigue or a filmmaker crafting scenes that pull at your heartstrings. But storytelling is not just confined to the arts; it’s a powerful tool in the world of business, too. Just ask Dr. Ikechi Agbugba, a renowned food and agro-economist whose partnership with Obehi Ewanfoh, a master storyteller in the media space, transformed his approach to communication and impact.

Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Mastery.

This article was inspired by Dr. Ikechi’s Testimonial on Obehi’s work and why he recommends him to other purpose-driven professionals and businesses out there. Click here on the Testimonial page to see the full review and a long list of others who are happy to recommend the works of Obehi Ewanfoh.

Dr. Agbugba is no stranger to complex issues. With a robust background in project management, marketing, business management, entrepreneurship development, and food security, his work spans continents and involves significant contributions to agricultural development, particularly in the Global South.

He has worked with different international organizations like the International Organization for Migration (IOM) and has been involved in high-profile projects under the European Union’s Horizon Funding and other global initiatives aligned with the United Nations’ Sustainable Development Goals (SDGs).

Yet, despite his extensive experience, his collaboration with Obehi Ewanfoh has in in how own words “offered me the opportunity to perceive, as well as view issues with the lenses and mindset of practicability and accomplishment, respectively”.

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Imagine this: you are an expert with deep knowledge in your field, working tirelessly to advance critical global issues such as food security and poverty alleviation. You have seen firsthand the challenges that face communities in the Global South, and you have developed strategies and solutions that could make a real difference.

But communicating these complex issues to a broader audience is where things can get tricky. This is where effective storytelling comes in and that is what Obehi helps his clients with his years of storytelling experience.

This shift in perspective isn’t just a change in mindset; but a transformation in how to communicate your expertise. Working with Obehi allows you to simplify complex topics, making them accessible and engaging for a wider audience. And this, in turn, will help drive greater impact for your initiatives.

But what exactly is Obehi doing differently?

Let’s break down some of the techniques that Obehi employed to help his client’s story more effectively.

First, Obehi’s approach is rooted in the art of empathy. He understands that at the heart of every issue, no matter how technical or specialized, there are people—people whose lives are directly affected.

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By bringing these human elements to the forefront, Obehi helps his clients connect with their audience on an emotional level. For instance, during his AClasses Media sessions, Dr. Agbugba found himself not just discussing statistics about food security or agricultural practices, but also sharing stories of individuals in poverty-stricken communities whose lives could be transformed by innovative agricultural strategies.

“When people think of advocating for their ideas,” said in a Standford article, Harnessing the Power of Stories, “They think of convincing arguments based on data, facts, and figures. However, studies show that if you share a story, people are often more likely to be persuaded”.

This is a principle that Obehi leverages masterfully both in his 5-part book series, “The Storytelling Mastery” where he takes the readers by the hand through the ABC of storytelling or in his signature training program, “Own Your Story: A Five-step Transformative Journey to Reshape Your Professional and Business Narrative for Success in Less Than 90 Days.

By weaving narratives that humanize complex data, he helps experts like Dr. Agbugba convey their messages more powerfully. The sessions with AClasses Media became a platform where technical knowledge met compelling storytelling, allowing professionals to reach audiences that might otherwise have been indifferent to the intricacies of their message.

Second, Obehi emphasizes the importance of adaptability in storytelling. Every audience is different, and the way you communicate should be tailored to their needs and interests.

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For professional presenters like Dr. Agbugba, this means adjusting their communication style to speak not only to fellow experts and policymakers but also to community leaders, local farmers, and even schoolchildren. It’s about finding the right language and tone to make your message resonate with whoever is listening.

This adaptability is crucial in today’s digital landscape, where messages must cut through the noise of countless competing voices. By tailoring his content to specific audiences, Obehi helps his clients ensure that their stories are not just heard but remembered and acted upon.

Obehi’s strategic approach also involves leveraging multiple forms of media to enhance his storytelling communication such as audio, video, and text-based content, including live events to boost audience engagement.

This multimedia approach made the content more engaging and helped solidify key messages. Research from the Journal of Educational Psychology has shown that people learn better when information is presented in both verbal and visual formats. By integrating these elements, Obehi helps his clients communicate more effectively, ensuring their messages are understood and retained by diverse audiences.

One of the most powerful aspects of Obehi’s storytelling technique is his ability to align messages with larger global narratives, such as the SDGs. This alignment not only lends credibility to the messages but also situates them within a broader context that resonates with a wide range of stakeholders, from local communities to international organizations.

For Dr. Agbugba, this meant positioning his work on food security and agricultural development as part of a global effort to achieve zero hunger and sustainable development. Doing so means being able to attract more attention and support for his initiatives.

It’s worth noting that Obehi’s storytelling approach doesn’t just benefit individual experts like Dr. Agbugba; it has far-reaching implications for organizations and businesses as well.

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Companies today are increasingly recognizing the value of storytelling in building brand identity, engaging customers, and driving social impact.

According to a report by Deloitte, businesses that integrate purpose-driven narratives into their strategies are more likely to attract and retain customers, enhance employee engagement, and achieve long-term success.

For entrepreneurs and organizations looking to make a meaningful impact, Obehi’s approach offers a blueprint for success. It’s not just about sharing information—it’s about creating a narrative that people can connect with and be inspired by.

By focusing on the human element, adapting to different audiences, leveraging multimedia tools, and aligning with global narratives, Obehi helps his clients turn their expertise into stories that resonate, engage, and drive change.

In the words of Dr. Ikechi, “The gentleman is brilliant, diligent, skilled, and dogged when it comes to creating impact-driven options through his media space/platform in covering, interviewing, and delivering good content that could unlock economic progress in the global south, especially in poverty-stricken communities.”

Conclusion on Learn About Business Storytelling with Obehi Ewanfoh

It’s worth noting that Dr. Agbugba’s testimonial is more than just praise for Obehi’s storytelling and medical creation effort; but a testament to the transformative power of storytelling in the world of business and development.

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So, if you’re an entrepreneur or an expert looking to amplify your voice and make a difference, consider the lessons from Dr. Agbugba’s experience. Don’t just focus on what you want to say—think about how you can tell your story in a way that will resonate with your audience and inspire them to take action.

And remember, as Obehi has shown time and time again, the right story can change everything.

Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Mastery.