The Benefits Of Using Digital Storytelling In Content Marketing
Welcome back to digital storytelling for content marketing. This article is going to concentrate on the benefits of using digital storytelling in your content marketing. By the end of your reading, you will understand why more companies are now investing in digital storytelling, how to create a winning digital story, and much more.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
Digital storytelling is a technique that combines video, audio, text, and graphics to create a compelling narrative. The goal of digital storytelling is to better engage the audience, deliver a message and provide a good experience for them.
This technique can be used in many different ways such as:
- Marketing,
- Education,
- Entertainment, and for any other purposes.
If that makes sense to you, I think we should now consider why more companies are now investing in digital storytelling. Let’s see to that.
Why more companies are now investing in digital storytelling?
According to different studies, digital storytelling typically provides better results on the metrics that matter most for content marketing. Typically, these metrics include:
- Time-on-page,
- Bounce rates,
- And click-through rates.
You must pay attention to these metrics if you are serious about your marketing ROI and business in general. Hands down, digital storytelling performs better at grabbing the reader’s attention than a generic web page.
In one article “Why is digital storytelling so popular?”, available at Shorthand.com, the writer stated and I quote:
“Depending on the sophistication of an organization’s analytics and reporting, the performance of digital stories can also be tied to improvements in higher-level strategic objectives, such as increases in revenue.”
Of course, digital storytelling has been around for a while, but it has only recently been recognized as a powerful tool for content marketing.
It allows marketers to produce content that is more visually compelling, more immersive, and better able to sustain the attention of its audience.
If you think about it, digital storytelling is the perfect way to showcase a company’s culture, values, and expertise.
For many out there, visual marketing has become a key part of their marketing strategy, because it can help tell a story more compellingly.
Using visuals to market your business is an excellent way to keep people engaged with your content and increase the chances of them taking action. You don’t want to underestimate that. Do you?
What is visual marketing?
Visual marketing is a marketing strategy that uses visual content, such as images and videos, to promote products, services, or ideas. It is based on the idea that visual content is more likely to engage and persuade customers than text-based content.
Visual marketing can include a variety of different tactics, such as:
- Product photography and videography: Showcasing products in visually appealing and compelling ways to entice customers to make a purchase.
- Infographics: Presenting information and data in a visual format to make it easier for customers to understand and remember.
- Social media images and videos: Sharing images and videos on social media platforms to build brand awareness and engage with customers.
- Visual content for websites: Using visual content, such as images and videos, to make websites more visually appealing and engaging.
- Interactive visual content: Creating interactive visual content, such as quizzes, games, and augmented reality experiences, to engage with customers in new and exciting ways.
Visual marketing can be a powerful tool for businesses, as it has been shown to increase engagement, generate more social media shares, and ultimately drive more sales. By incorporating visual elements into their marketing strategies, businesses can effectively communicate their messages and connect with customers in a more meaningful way.
Stories help to reinforce your ‘why’
Another reason why more companies are now investing in digital storytelling is that it helps them to better reinforce their ‘why’ and strengthen their position in the market.
For you to be relevant in today’s business world, you need to have a compelling ‘why’ for your business. More importantly, you need to instill that idea into every aspect of your work, from the product you create to your employees and customer service conversations.
This can only be done better through visual and digital storytelling. These types of stories can often deeply tie to the company founders, who are driven by a deep sense of purpose.
One of the most recognizable brands in the world today, Apple was established by the visionary Steve Jobs. Tesla and Google are also founded and run by influential entrepreneurs who wanted to change the world for the better.
All these influential entrepreneurs have a deeply rooted culture of digital storytelling. Observe their communication lines well and you will see that they have careful strategies for their businesses, using the power of storytelling.
Make sure you understand this: people are connected to the stories, not the brands. And that is true.
Storytelling helps to build memories
Storytelling is an incredibly powerful psychological stimulus and builds memories, which is one of the reasons it works so well with marketing. It can help consumers relate better to a brand, or product and increase the chances that they will buy it.
Humans remember stories better than facts and figures, which is why nursery rhymes are read to children. These life lessons are told in story format because that’s what makes them interesting, entertaining, and memorable.
This is the fundamentals of psychology. They impart important lessons for life and teach good behavior. So, we have all been used to stories since our earlier days in life.
It’s not surprising that we like stories as adults, just like we did as kids. But what is surprising is how deeply they can affect us. We may forget some of the details along the way but the things that really matter in a story, stay with us.
A good story can make people feel like they are part of something bigger than themselves and this feeling can be used by brands to make customers feel more connected with them.
Storytelling helps to build relationships with your audience
The foundation of any business is relationships. You can’t expect to make sales without building a trusting relationship with your customer, because people are much more likely to buy from a company they like.
The key is to share stories that will get your customer inspired and make them feel connected to you.
By starting conversations with customers and developing a one-on-one relationship, you are more likely to see repeat buyers coming back. You will also be able to tell interesting and resonant stories to different demographics of people, which will help you grow your business.
Using personas, for example, is a great way to get out of your own head and into the mind of your potential customers. When you have a better understanding of what they want, it becomes easier to communicate with them effectively.
Storytelling is a powerful tool to build relationships with your audience. It can be used in different ways such as:
- Personalize your content and make it more engaging,
- Use storytelling to create a connection with your customers and understand them better,
- And create an emotional connection between you and your customer.
Conclusion on the benefits of using digital storytelling in content marketing
Digital storytelling is a powerful tool that can be used to create content with a purpose. This approach has the ability to create captivating content that resonates with customers and keeps them engaged. Some of the benefits of using digital storytelling in content marketing are:
- It provides an immersive experience for the audience, which is more memorable than traditional marketing methods;
- It helps you reach a wider audience and extend your brand’s reach;
- It creates a sense of empathy with your customers.
The use of digital storytelling has become increasingly popular in the marketing world today. It is used to relay a message in a way that is more interesting and engaging for the audience. The use of digital storytelling can also be used to increase customer engagement and improve conversion rates.
Download the first chapter of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators by Obehi Ewanfoh.
