Top 10 Digital Marketing Tools For Your Business
Digital marketing will not thrive effectively without implementing the right tools in the process. That is the reason every entrepreneur, both old and new is always looking for the right tools they can use to support their digital marketing campaigns. Do you want to scale your business as a digital marketer? Then, keep reading.
Want to learn about Content Creation Strategy? Then, join AClasses Content Academy.
Digital marketing tools are the backbone of any business. They provide a way for you to reach your target audience and allow you to monitor your progress. But with so many options available, it can be difficult to find the right one for your business. This is what this article will help you clarify. So, get ready for it.
Use Canva to create appealing infographics and images
Canva is among the tools we use to create appealing infographics and images in a moment and you can use it in your marketing process too, starting from this moment. Canva doesn’t require first-hand knowledge of graphics design. That is why we have been able to use it, and it saves us time and money in looking for a graphics designer to design for our marketing campaigns.
Canva has over 50,000 free templates you can use to create beautiful images, infographics, and videos.
Yes, even videos too can be created in Canva to grab your audience’s attention on your social media platforms or your website.
Distribute your content across different channels with Hubspot
How many marketing channels do you operate with? Distributing your content across different channels can be time-consuming, especially when you are expected to post your content at the time your audience is online for better engagement.
That is where Hubspot becomes very handy to ease the work for you. It will help you gather your marketing channels to a center where you will be able to manage the channels in one place for better management.
Hubspot has free packages you can start with until you come up with the money to venture into their paid premium packages.
Another digital marketing tool I will share with you is Ahrefs.
Use Ahrefs keywords in your business
SEO works better when the keywords used in the content are competitive keywords. So, if you plan to improve in SEO you have to improve the keywords you use in your content, this makes keyword research very important for your business.
Ahrefs keyword research tool will aid in your keyword research. Ahrefs offers a free plan that will make your keyword research much easier without paying anything in the beginning until you start to make money.
Ahrefs will show you the number of people that use that keyword and also the keyword your competitors use in driving traffic to their site so that you can develop ideas on how to structure your content and the right keywords to use.
Most of all, Ahrefs will provide related keywords to the one you have researched. So, take advantage of it today.
The next digital marketing tool you should know is Google Analytics.
Google Analytics is free to use as a digital marketing tool
This is the most important of all. Google Analytics is a free tool provided by Google. You can use it to track the number of your website visitors, the impression your content makes on your audience, how long they spend on your page, their country, and where they connected to your website. It may be through social media or referral links from other websites.
Generally, Google Analytics provides you with your user’s information and this gives you an edge to convert these visitors into profitable leads in your business.
Like Google Analytics, there is another important tool by Google, the Google Search Console.
Learn to Google Search Console in your digital marketing strategies
This is another great tool that google provides and you should implement it in your marketing strategies. Google Search Console is a web service by Google that allows webmasters to check indexing status, search queries, crawl errors, and more. It’s used by many SEO professionals to optimize their websites for better rankings.
Google console helps you to monitor your website’s presence on the search engine results page and how your audience interacts with your content. Plus, Google console will give you highlights on your keyword ranks that will enable your site to appear first on the search result page.
If you are an owner of a website with significant traffic, you have probably heard about the importance of using Google Search Console (GSC). GSC is one of the most important tools for SEO professionals because it provides you with all the data that you need to improve your site’s visibility on Google.
Google Search Console has been around for many years now and it has never been so popular as now. With the help of GSC, SEO professionals can easily identify issues that are affecting their site’s performance on Google. These issues can be anything from broken links to duplicate content and much more.
The sixth digital marketing tool I have for you today is Hootsuite.
Use Hootsuite as a social media management tool for your digital marketing
Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, LinkedIn, and other networks. Hootsuite is used by more than 10 million organizations (including NASA) to manage their social media presence.
Being consistent in sharing your content on social media can be tiring because you have to keep track of the time to share your posts so that they will reach your prospects, but by using Hootsuite, you will be able to share your posts at the right time.
Hootsuite allows you to schedule each post you want to share ahead of time and enables you to respond to your audience’s comments and questions on any of the posts. That should be considered valuable for your business.
The number seven digital marketing tool you should know is Upwork.
Leverage the power of Upwork in your digital marketing
Digital marketing is not something you can manage alone, especially when you have tons of work to attend to. That’s why you should have a team that works with you.
Upwork Global Inc. is an American company formed after the merger of Elance and oDesk. A key feature of the company is that it provides a one-stop shop for everything from software development to marketing, graphic design, web development, and just about any other freelance service you need.
Upwork is a reliable freelancing platform that connects businesses with people from around the world. With Upwork, freelancers can find work and present their unique skills to a variety of companies.
Using Upwork is advisable because you will connect to a freelancer you can outsource some of your work. You can employ a virtual assistant, copywriter, and digital marketer, depending on the services you want the person to do for you.
However, this platform has features that allow you the opportunity to identify a professional freelancer. Plus, you can examine the person’s profile to see if they are best fit to work on your task.
Number eight of the digital marketing tool you need to start using today is MailChimp.
Use MailChimp as your email management tool
When your visitors subscribe to your site, using their email addresses, they give you access to their inboxes. So, for you to send emails to them as your subscribers, you need an email service like MailChimp to help you with that and to remain connected with your contact.
With MailChimp tools, you can send many emails to all your subscriber’s inboxes at the same time. MailChimp’s free plan allows you to have up to 2000 subscribers, but once you reach 2000 you can decide on which of their paid packages you can work with.
The number nine digital marketing tool for you today is Buzzsumo.
Buzzsumo can be your social media analytics tool
If you want to stay updated about the latest trends and keywords in your industry then Buzzsumo can be the right tool for you.
Buzzsumo is a content discovery platform that has been used by marketers and bloggers for years. It helps you find the most engaging pieces of content on any topic, and it also helps you find new potential outreach opportunities.
It will supply you with the trending keywords in your niche so that you will be well-equipped with lots of ideas and information on the right topic to create.
Buzzsumo is a great social media analytics tool that helps you track your performance in real time. You can use it to see how your content is performing against competitors, what’s popular on social media, and how many shares your posts are getting.
The point is that you can only effectively draw your audience’s attention to your business if you know what they are looking for. That makes sense. Right?
Last but not least digital marketing tool you should start using in your business is Mobilemonkey.
Use Mobile Monkey to automate your messages and engagement with your visitors
Staying connected and communicating with your prospect gives them confidence and makes them build trust in your brand.
However, you will not always be able to reply to all their message, but using mobile monkey in your marketing strategies will enable you to always stay communicated with your audience.
You can use this app to quickly respond to your customer’s chats and queries and most importantly it is user-friendly.
Automating your messages with mobile monkey reduces stress and helps your customers to stay in touch with your brand.
Your key takeaways top 10 digital marketing tools for your business
The truth is that digital marketing and businesses in general always have a lot of moving pieces. That is why it is very important to use the right business tools to make the journey easier and to save yourself time and money.
Using helpful marketing tools is also the best way to scale your business, and improve your conversion rate. So, ensure to work with these tools for your business success.
Join AClasses Content Academy if you want to learn more about Content Creation Strategy and how to leverage content for your Business.
