7 Business Benefits Of Video Marketing To Learn Learning About Today

Video marketing is one of the most powerful marketing strategies today. Millions of people around the world watch videos every minute. Personally, I prefer watching video ads over reading long product descriptions. What about you?  Let’s talk about the seven business benefits of video marketing and why you should start using it more in your strategy.

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Implement the Use of Video in Your Marketing Strategy

If you’re already using videos in your marketing, it’s time to double down. The number of people engaging with video content is growing exponentially, and businesses that don’t adapt risk being left behind. 

In this article, I will walk you through seven incredible benefits of video marketing that will convince you to take it even more seriously for your business. 

What is Video Marketing?

Video marketing is the use of videos to share your brand’s message, promote products or services, and engage with potential customers. It involves creating and distributing valuable video content across social media, websites, and other digital platforms. 

Over the years, video has proven to be one of the most effective tools for marketing. It keeps audiences engaged, helps them understand your products or services better, and increases conversion rates. Studies show that 91% of businesses use video as a marketing tool, and this number continues to rise.

Now, let’s dive into the benefits of video marketing and why you should use it more in your business. 

Video Marketing Boosts Brand Awareness

Building brand awareness takes time, but videos can accelerate the process significantly. 

Research shows that 87% of marketers use video as part of their campaigns, and this trend is growing. Why? Because videos capture attention quickly, are easily shareable, and can reach a broader audience in less time. 

Think about it—when was the last time you shared a well-written blog post? Now compare that to the number of times you’ve shared an interesting video with friends. People are more likely to share video content, which increases your brand’s visibility effortlessly. 

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To make this work for your business, focus on creating engaging, valuable, and share-worthy videos that naturally encourage people to spread the word about your brand.

Video Increases Engagement With Your Audience

Have you noticed how people scroll past long paragraphs but pause when they see a video? That’s because videos are more engaging than text. 

Studies show that 54% of consumers want to see more video content from brands they follow (Source: Demand Metric, 2023). People are increasingly skipping lengthy articles because they either don’t have the time or would rather consume information visually. 

If you want your brand to stand out and hold your audience’s attention, use videos. They trigger emotions, tell compelling stories, and create stronger connections with your audience. 

One of the best ways to achieve this is through a video explainer. These short, engaging clips can introduce your brand, showcase your products, and drive meaningful engagement.

Video Produces Good ROI (Return on Investment)

Many business owners assume that creating video content is expensive. But when done right, the return on investment (ROI) far outweighs the cost. 

A well-crafted video can increase engagement, drive sales, and build long-term customer loyalty. Research shows that 92% of marketers say video provides them with a good ROI, making it one of the most effective marketing tools available. 

Even simple videos, such as product demos, customer testimonials, or behind-the-scenes footage, can significantly impact your business’s bottom line. 

More Internet Users Prefer Video Content

People naturally gravitate toward videos more than text. Studies indicate that the human brain processes visual content 60,000 times faster than text, making videos a far more effective communication tool. Have you ever noticed how you can vividly remember scenes from a movie, yet struggle to recall details from a book you read? That’s because visuals leave a lasting impression. 

In fact, 95% of internet users say they retain information better when they watch it in a video compared to reading it in text. This is why video content continues to dominate online engagement.

Search Engines Love Videos, and So Should You

If you want your website to rank higher on Google, video content is the way to go.

Websites with video content are 53 times more likely to appear on the first page of Google search results (Source: Forrester Research). Search engines prioritize video content because it keeps visitors on a page longer, signaling that the content is valuable. 

See also Small Business SEO: How to Optimize Your Website for Search Engines

Additionally, YouTube is the second-largest search engine in the world, meaning video content increases your chances of being discovered. If you’re serious about improving your website’s visibility, adding video to your marketing strategy is a smart move. 

Video Builds Customer Trust

Customers are more likely to buy from brands they trust. But in an online world full of scams and unreliable businesses, how do you establish trust? The answer is video marketing. 

While product images and written descriptions are helpful, they don’t compare to the impact of a well-made video. A study found that 73% of consumers are more likely to purchase after watching a video about a product (Source: Animoto, 2023). 

By using video, you can show your product in action, highlight customer testimonials, and give your audience a behind-the-scenes look at your brand. This builds credibility and reassures customers that they are making the right decision by choosing your business. 

Video Leads to a Higher Conversion Rate

If your goal is to convert more visitors into paying customers, video marketing is the key. Studies show that 93% of businesses using video marketing have reported an increase in their conversion rates (Source: HubSpot, 2023). That’s because videos capture attention, communicate effectively, and persuade customers to take action. 

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Whether it’s a short explainer video, a product demonstration, or a compelling customer testimonial, video content helps move potential customers through the sales funnel faster. 

If video is the future of marketing, then the future is already here. More people are consuming video content than ever before, and businesses that leverage this trend will stay ahead of the competition. 

Now that you understand the benefits, it’s time to take action. Start incorporating videos into your marketing strategy today and watch your brand grow. 

So, are you ready to reap the amazing benefits of video marketing for your business? If so, don’t wait—start now. 

Learn How to Leverage Your Story through our Story To Asset Framework.

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