7 Business Benefits Of Video Marketing Today
Video marketing is the leader of all marketing strategies in the world today. Millions of people all over the world love to watch videos every minute of the day. Personally, I love watching video ads compare to reading lengthy articles about a product. What about you? Welcome to the 7 business benefits of video marketing today.
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Implement the use of video in your marketing strategies
If you are implementing video as part of your marketing strategies, it’s time you accelerate its use because there’s an exponential rate in the number of people that now engage with video content.
In this article, I will show you seven amazing benefits of video marketing that will convince you to go going even deeper into video marketing for your business.
What is Video Marketing?
Video marketing is the use of videos to promote your brand’s marketing message. It’s also a means of sharing useful video content about your product or services on social media platforms and your e-commerce website.
Video marketing is a popular way to get your message across in a creative way. Over the years, it has been proven as a powerful tool for engaging your audience while educating them on the benefits of your product or service. They also can help to increase engagement on digital and social channels.
Now, let’s zero in on the benefits of video marketing strategy for your business and why you should increase its usage today.
1 Video marketing boosts brand awareness
Increasing brand awareness consumes a lot of time, but videos can greatly help you in achieving that almost effortlessly.
Research has shown that today, about 87% of the brand uses video in their marketing campaign and that is only rising. The use of video is the best technique most marketers are now adopting to help bring their brands into the limelight.
Video marketing technique came to its peak in 2016 and it’s still growing today in 2023. This shows that implementing video marketing as part of your campaign is very important because it will give your brand the visibility it truly deserved.
About 93% of internet users are more likely to share videos that captivate them with their friends on social media.
That means you have to create a highly valuable video that can hook your audience and nudge them to share your video with other users and that will lead to more of your brand’s visibility.
2 Video increases engagement with your audience
Video marketing undoubtedly leads to users’ high engagement with a brand. As some results have proven, about 54% of online users want to engage with brands that share video content. That is because people have now become too lazy to read.
Some people believe that reading posts, especially lengthy posts are time-consuming while others complain that multi-tasking deprives them of reading written content, even if the content might be fascinating.
So, in other to grab the attention of your target audience and lure them to engage with your post or brand, you have to adopt a video marketing strategy. Fight for attention with the power of your audiovisual communication and dominate the narration about your business niche.
Video is so powerful that it can literarily haul a user to take the action you want them to take in your campaign.
Most people have engaged in one video or another on social media, even if that wasn’t their initial plan. This happens when an audience’s emotions are elicited from watching the videos.
Instead of putting all your content on scripts, learn how to convert them into five to ten minutes videos that will expand your engagement rate.
If you have any difficulty doing video marketing, check out our training classes. We have dozens of online video classes that can help you level up in your business journey, so take advantage of them today.
One major way you can achieve this cost-effectively is through explainer videos. Explainer videos give you an edge to tell your story through visuals. It allows you to introduce your brand, your products, or services and induce people to engage with your story.
So, start today, and start employing quality explainer videos to drive high and quality engagement around your business.
3 Video produces good ROI (return on investment)
Some marketers sometimes feel that using videos is expensive and that’s why they don’t market their brands through videos.
In as much as making video adverts can be expensive, it’s known to give a great return on the investment.
Investing in your video advertisement will give you an intense ROI once your engagement rate increases because people will reach out to your brand and make some purchases. This is almost guaranteed with a good video marketing strategy.
4 More internet users love video content
As earlier stated, people love to watch videos more than they like reading written content. This is a result of the fact that our brains have a higher ability to retain information through visuals than most other means.
Video retains more information in our brains and it tends to captivate people’s attention more quickly than reading written content.
For example, you would notice that when you are watching an interesting video and someone is conversing with you at the same moment, you are more likely to pay less attention to the person’s words. And after watching the video, you will easily remember the scenes and presentations in the video.
This is possible because the brain registers visual information at 1/10 each second. This ultimately makes people vie more for videos than reading texts.
There is more to videos than you might think. It displays experiences that tend to leave a long-term effect on people.
Having seen that about 95% of internet users love videos, you too should start using videos in your marketing campaign.
5 Search engines love videos and so should you
Websites with videos get a higher rank on the Google search result page. As people continuously shift their attention to video content, and the number of people that make research on Google per minute increases, Google is preferring websites with videos on the first pages of the search results.
You too might have noticed this if you do a regular search on google.
YouTube, taking the second position as the world’s search engine is also for this reason. Therefore, including video campaigns on your website landing pages will increase your chances to appear first on search engines.
6 Video enhances customers’ trust
Customers find it difficult to buy products from brands they don’t know. So before making a purchase they look out for those brands they can at least trust.
The virtual world has made it possible to make online purchases therefore you have to position your brand in a way that your customers will easily develop confidence and trust in your brand. Video is one of the best ways to do this.
Although displaying pictures of your products can be quite helpful, it would not go as far as a good video campaign. Displaying videos of your products or services will convince the customers or audience that your brand is a professional one and not a fake agency.
According to different studies, about 73% of consumers have attested that videos help them in buying decisions. Meaning they are more likely to stick to brands that show video adverts for their products.
When you adopt video content as part of your marketing techniques, your audience will build trust faster for your brand, which will ultimately enable them to remain completely loyal to your business.
7 Video leads to a higher conversion rate
If you implement video as part of your marketing strategy, you will get a higher conversion rate. This is almost certain. Research has shown that 93% of brands that use videos as their marketing campaign have increased their conversion rate over time.
Simply put, a video advertisement will help you to attract your target audience, convert them to customers and also retain them as your regular customers. By increasing your conversion rate with videos, your brand’s revenue will also increase consequently.
Video is therefore very powerful, and it is the king of content marketing even in 2023 going forward.
Your key takeaways the 7 business benefits of video marketing today
Having shared the benefits of video marketing, I advise you to make videos an essential part of your marketing strategy.
If video is the future, then the future is now. This is especially owing to the high increase in the number of internet users that now engage with video content.
I hope you have gotten some value from today’s article. If so, then get started right away so you can reap the amazing benefits of video marketing for your business.
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