How To Ultimately Promote Your Content As A Small Business Owner

Content is the most important marketing tool in today’s world. When done correctly, it can bring in a huge number of leads to your business, increase your brand awareness and grow your customer base. However, knowing how to promote your content doesn’t come naturally to everyone. That is why you must know the right way to promote your content so you can achieve your goals while still keeping up with the latest trends.

This article is in a series on Content Promotion Strategy – how to ultimately promote your content the right way.

Related articles on the Content Promotion series

• The Content Promotion Strategy That Works For Small Businesses
• Content Promotion Basics: The Beginner’s Guide for 2022
• Best Content Promotional Tips For Beginners
• Why Content Marketing and promotion Is Important For Your Business
• 10 Common Promotional Mistakes Beginners’ Content should Avoid

What is content promotion?

Content promotion is the process of making content visible to people and attracting them to it. It also includes the tools and strategies used to make sure that people come across your content regularly.

Content promotion is an essential part of any marketing strategy, but it can be difficult to do without a plan. The perfect content promotion strategy will help you get more visibility for your content, grow your audience, and attract new customers or clients.

There are many types of content promotion methods that can be used in different situations. Some of the commonest examples are:

• Blog outreach,
• Social media engagement,
• Email outreach,
• Paid advertising campaigns.

Now, let’s go ahead and break down the argument even further.

Where and how to promote your content like a pro

There are a few key areas to consider when promoting your content. First, give it a catchy title that is easy to remember and will make the reader want to click through. Next, make sure you include a few convincing pieces of text that can be used as body copy on your ad or social media post.

Lastly, add another sentence of convincing content so that people know they are not wasting their time scrolling down. Think about some of the best posts or magazine stories you have read and imagine how they carefully put their stories together to hook you in till the end.

What I mean is that you need to be convincing in your approach and be ready to provide a solution to the people. I know we are talking about taking your precious time to create valuable content and then giving it out to the people. Now I can almost see you rolling your eyeballs, like “How are you supposed to benefit from it?“

Now consider your content promotion, at least, from a business perspective, like a man who went to plant his seeds in the soil. The man needs to trust the process so he can reap several folds in harvest time.

Promoting your blog content is a crucial part of the process, and it can be a lot of work to get it done. Luckily, there are many ways to promote your content that don’t require much effort on your part. What can you do to plant your seed? Consider the following tips:

• Writing guest posts for other blogs,
• Using social media to share your content with others,
• Create a list of influencers in your niche and reach out to them.

There is “no one solution to fix all”. So, you are going to try out different approaches, until you find what works better for you and your situation.

What are the best content promotion tools and websites in the market

Many content promotion tools in the market can help you enhance your content marketing strategy. These tools and websites allow you to create engaging content for your readers, increase traffic, and get more conversions.

The great thing about these tools is that they are easy to use and provide instant results. Some of the best content promotion tools in the market include the following:

Identify influencers in your niche with BuzzSumo

What is Buzzsumo? Buzzsumo is a platform that allows you to find engaging pieces of content and discover new potential outreach opportunities. The site allows you to search for content that has received the most shares, links, and comments.

To get the best of Buzzsumo, start from top influencers to those with the fewest followers. BuzzSumo is an analytics platform that will help you find out who is using your topic, what they are saying about your topic, and what their audience is interested in. It also allows you to find trending content and create a content marketing strategy.

Optimize your ad spend on social media posts with Hootsuite

Hootsuite has been around since 2008, and it’s still one of the most popular platforms for social media management. It provides a dashboard-like interface, similar to that of Facebook, with integrations for Twitter, Facebook, Instagram, LinkedIn, and YouTube.

Hootsuite is great for businesses that are looking for a one-stop, all-in-one social media management tool that perfectly integrates with multiple networks. The entry-level packages are reasonably priced and provide access to a strong publishing platform.

Automate your social media with Buffer

Buffer is a software tool that assists with social media marketing activities. The core feature of Buffer is scheduling posts for publishing on multiple social networks.

There are different ways to use Buffer but the get the best out of it is to use it for tasks like Buffer Publish with Buffer Analyze.

The features allow you to track social media performance over time, giving you an idea of what works on a large scale and what themes are resonating with your audience. That can be important for your marketing outreach.

Quora helps you with community content marketing

Quora is an American social media question-and-answer website that lets you ask and answer questions collaboratively. It has been around for a while and has recently taken the world by storm with its new features, top-notch content, and empathetic community.

You can use Quora to publish your business’s content and reach new audiences. Targeting high-intent customers with relevant and helpful content can help them make a purchase decision faster, leading to higher conversion rates. You might want to consider it when promoting your content as a small business owner.

Use BuzzStream for your End-to-end outreach and link building

BuzzStream is a web-based software that helps marketers of all sizes promote their products, services, and content alike. Link building and brand promotion are some of the most popular options for users who want to increase visibility for their businesses.

There is no doubt that it can be difficult to find the time to network, but with BuzzStream you can stay in touch with relevant contacts and never miss an opportunity again.

Share your content with Viral Content Bee

Viral Content Bee (formerly Viral Content Buzz) allows businesses to share their content with the public easily. Not only does the platform put your content up on social media, but it also puts it in front of the right influencers.

Apart from these few listed content promotion platforms, there are many other tools out there to help you promote and share your best content with a social network to get to your right audience. 

With that now fully understood, it might be a good idea to find out the difference between Content Promotion vs. Content Distribution. Shall we?

Content Promotion Vs. Content Distribution

Content promotion is the act of getting your content in front of as many people as possible. Content distribution on the other hand is the process of spreading your content to a large number of people, though might not necessarily be all at once.

Content distribution has two main benefits: one, it’s less work for you, and two, it can be more cost-effective.

It’s not hard to see why companies would want to use mass communication channels for advertising their services. These channels are incredibly popular these days, so more and more companies are including them as part of their digital marketing tools.

Publishing content on social media is a great way to promote your content online and share it with others. Promoting your stuff in this way doesn’t cost very much and you will be surprised by the traffic that you can attract in the process.

As a content strategy, emailing or mailing content out to your email list can also be a good idea. But it does take more work than just putting something out on social media.

When looking for a way to reach people, social media can be the best way to stay up-to-date with what’s happening with your business. It’s a great way to share updates with your customers and make sure they are aware of what is happening in your industry.

Is it better to promote your content or distribute them?

This is one of the questions I get quite often. There’s a lot to consider when it comes to lead generation. You don’t want your content all over the place, and you don’t want to limit your lead generation. You should try a little of this and a little of that to get the highest quality audience and drive more conversions for your business this way.

Promoting your videos or other content on social media platforms is not enough these days. You also want to get your content in front of those who are most likely to be interested in it and share it with your targeted email audience.

Here are the top benefits of content promotion and why you should give it a try:

• It helps to create brand awareness,
• Help establishes trust and helps to better connect with your audience,
• Content promotion help increase your website traffic,
• It helps to build brand personality and establishes your authority,
• Content promotion is great also for improving the conversion rate of your business.

How to create a content promotion strategy

Marketing is one of the most important aspects of any business, so it’s always a good idea to have a plan in place before you start creating content. Having an overarching strategy will save you from creating content that isn’t getting traction and could potentially harm your company’s bottom line.

But many people get stuck at this point and don’t know how to create content. This can be both time-consuming, boring, and not fun at all. Before you invest in any creation content, consider the following tips:

• Do your research,
• Outline a strategy,
• And plan it out.

These are easy enough to follow and can lead you right where you want to go!

A good strategy could be to:

Define Your Audience: Who are you creating content for?

As simple as that might sound to you, not knowing who are you creating content for can mean a total failure before you even start

Content creation is a tricky process. You can’t just create content without understanding your consumer. Does it make sense? Yes, it does.

If you know the audience, then you can tailor your message to them and make it more effective. If you don’t know who your target audience is, then your chances of success are pretty slim.

Define Your Goals: What do you want to achieve with your content promotion strategy?

The first step in creating your content promotion strategy is to find out why you are creating it in the first place. Before diving into specific details, this will help you answer the most important question to your success: What’s in it for me?

• Maybe you want to generate more sales,
• It could be to increase traffic to your website,
• Why not, you might want to build brand authority so you can stand out in the crowd.

Any of these or a combination of more can be a valid goal for your content promotion.

It’s always important to set achievable goals and assess the success of your content marketing campaign. These targets can be quantified so that you will be able to see the progress you have made, and where it’s not immediately possible, your objectives should still be measurable.

Research your competitors and know your industry data

Another important step in your content promotion strategy is to find more information, a lot of information about your audience, the market, and everything concerning your business.

Examining what competition you will face might help you get a better understanding of how to attract your audience’s attention. But remember that you won’t be the only one competing for people’s attention. Traditional competitors, social media, and more, all seek to keep the same people’s attention.

Consider what type of content your competitors are producing and whether it is effective. If so, you can use the same types of articles as ever-increasing numbers of people seek to emulate the very best in their markets.

Your competitors are always looking for new ways to produce content that gets readers to click on their links and make a purchase.

You need to analyze all the resources you can get and get your hands dirty to craft your strategy.

I want to repeat this at the risk of sounding like a broken record: Find what can work for you and your situation because we are not all the same. If you put enough effort into it, you will get the result you are looking for.

Your key takeaways how to ultimately promote your content the right way

Content marketing is a game of patience. It is not something that can be done overnight.

As you continue to create content, your audience will respond and you will learn more about what they need from your brand by observing their interactions with the content you have created.

You will also see how they engage with the different types of content you produce over time which will help you create a more targeted and effective strategy going forward. Pay attention to these in your content promotion strategy and your success is almost guaranteed.

Join AClasses Content Academy if you want to learn more about Content Creation Strategy and how to leverage content for your Business.