The Content Promotion Strategy That Works For Small Businesses

Do you want to learn about the Content Promotion Strategy that truly works? Then let’s talk about it because it’s the best-known way to take advantage of your pieces of content and grow your audience. Content promotion and marketing are hugely important in this day and time and are a must-do for any successful business. Not only will content promotion help to put your name out there and build your brand authority, but it also considerably improves the conversion rates for your business.

Want to learn about Content Creation Strategy? Then, join AClasses Content Academy. 

This article is in a series on Content Promotion Strategy – how to ultimately promote your content the right way.

Related articles on the Content Promotion series

• The Content Promotion Strategy That Works For Small Businesses
• Content Promotion Basics: The Beginner’s Guide for 2022
• Best Content Promotional Tips For Beginners
• Why Content Marketing and promotion Is Important For Your Business
• 10 Common Promotional Mistakes Beginners’ Content should Avoid

What is a content promotion strategy?

A content promotion strategy is a plan that outlines how content will be distributed and promoted to achieve a marketing goal.

A content marketing strategy is an overall plan that outlines all the different channels, tactics, and resources that are used to build and promote content. Now, here are some of the things to consider for your Content Promotion Strategy to work:

• What are your goals for the promotion?
• Define your audience – whom do you want to create content for?
• Do you know what your competitors are doing in the market?
• Have you done good Keyword Research for your strategy?
• And, make sure you carefully plan out your content creation schedule.

By the end of this article, you should also understand, the best ways to promote your content and how to create a content Promotion Strategy for your business. Now, let’s get started.

What is your content promotion goals?

Creating a content marketing campaign with clear goals will allow you to easily track your progress and know whether or not it has been successful. It can be hard to know what’s going on without tracking what you wanted out of the process. So, create a clear vision for your desired outcome before starting out.

To create a successful and scalable content marketing plan that will see you ranking on the first page of Google search, you need to know your goals. What are the key metrics that you want to target? What is your overall goal?

These might not sound very easy to you right now. But this article will walk you through the process of understanding your goals to be able to create a successful marketing plan.

• Are you interested in increasing your brand awareness? As a marketing professional, you are probably on the hunt for opportunities to make your name known in the market. Brand awareness is a big part of this process, so when someone needs your organization’s service or product, they think of you first.
• Is your intention for the promotion to generate more leads? – New customers are key to your business, and the goal of your promotion can be to provide high-quality leads with a chance for conversion.
• Maybe it’s because you want to become a thought leader in your industry – Thought leaders are those individuals and organizations that people trust and recognized as authorities in their industries. They are often the figures or experts who can offer the best advice or opinion on a given topic.

Before you start your content campaign, it’s good to have some targets for how you will be able to measure your success. You want to know exactly how you are doing so that you can create a plan that will help you reach those goals.

Content Promotion is a multifaced marketing strategy that aims to draw people in and get them to engage with your brand. It’s not just about uploading content online, but also about engaging with your audience on social media and other channels.

To succeed in marketing strategy, therefore, you need to have a clear goal you want to achieve at the end of the day.

Define the audience you want to create content for

To create content that will be relevant to your audience, you will need to understand what they like. For example, if your target audience is new graduates looking for a job, you may want to use content about the skill sets of professional grads.

If, on the other hand, your target audience is beginner entrepreneurs and small businesses like us at AClasses.org, you might need to create content that meets their needs in running their businesses or starting one.

To get a better picture when doing your content promotion strategy, you might need to create a customer persona. This is very important, so pay attention.

What is a customer persona?

A customer persona is a fictional character created to represent a user type that may use a site, brand, or product in a similar way. Marketers may use personas, where the qualitative personas are constructed to be representative of specific segments.

This allows for their marketing strategies and campaigns to be tailored correctly to that persona or specific individuals.

For example, if your business sells health and wellness products, you might create a persona that is an average African diaspora woman who has been recently diagnosed with cancer. You will need to focus on the person’s thoughts, feelings, and interests.

You might find it helpful to also consider things like the experience of your target audience, like in the example above. Try to understand what their concerns are and what motivates them. These will help to create messages that will better resonate with the right people you are creating content for.

Know your competitors and what they are doing in the market

Knowing your competitors is extremely important in any marketing strategy. You need to be aware of what their services are and how they approach their work. This will boost your chance of succeeding with your marketing goals.

As Jim Rohn, the late American motivational speaker will put it, we can learn through our own experiences or from the experiences of others.

There are many more ways to compete with your traditional competitors. However, before you decide on how to best compete, it is important to find out what the competition looks like.

It is typically better to focus on a specific market segment rather than trying to compete against everyone else.

Here are some 8 benefits of targeting a specific market segment in your Content Promotion Strategy:

1. It helps to design more effective marketing plans,
2. Better focus on the real customers, not just everyone,
3. It leads to better use of your limited resources for more efficient results,
4. Market segmentation helps improves brand loyalty and customer engagement,
5. It helps to create a greater experience for your customers,
6. Market segmentation will help you develop a more customer-centric culture,
7. It helps to deliver better customer service.
8. Market segmentation is great for cost efficiency and better resource management.

You should also pay attention to static content on your competitors or in the market itself. When you research their content and what they are posting or when it comes to the specific topics they cover, you will be able to spot what risks they could potentially face.

Another great lesson you will learn by researching your competition is to identify the loopholes, what are they missing in their market that you can create content to fill up? That can be highly valuable if you think about it.

Plan your content creation schedule

Now that you have all this information at your disposal, what do you do with it? Here comes the most interesting part of the process, posting schedules and planning.

Create more effective content by setting up a content and writing schedule that is helpful to your business. A good idea will be to write everything down so you can have a bird’s view of it. I usually recommend this approach.

• What are your priorities?
• What frequency of posting can you adapt to?
• Group similar tasks together as a cluster.
• Make a weekly and monthly chart to help you move forward,
• Optimize your tasks to make sure everything is as you plan,
• Last but not the least, don’t be afraid to change or twist your plan for better results.

Bringing all your ideas together in a publishing schedule will allow you to have a calendar of publication dates and the specific ones to pay more attention to. Publishing schedules help increase productivity, which is particularly important for content creation and publications.

Do you need a measurable result? Make sure you stick to your content creation plan and schedules.

How to create a content promotion strategy that can work for your business

Content promotion strategies are the key to success for any content marketing plan. Several factors should be considered when creating a content promotion strategy.

With so much content to sift through daily, it is important to know how to keep up with the latest trends to stay ahead of the curve.

A content promotion strategy can be as simple as using your social media channels to share your blog posts. Or it can be as complex as using paid ads on social media platforms and search engines to promote your content.

For a successful outcome, it’s important to have a well-crafted plan in place before you attempt your content promotion strategy. I recommend you take your time to reflect on the following question:

• What type of content do you want to promote?
• What are your best content channels to use?
• Do you have a clear mission for your goals?

What are the best ways to promote your content?

Content promotion is incredibly important to the success of a business. It allows you to attract more readers, create a better following, and increase your audience engagement.

Never forget that content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain an audience.

Although most marketers are spending more time creating content than they are promoting it, you will want to make sure that your efforts don’t go to waste.

If you want to see the results that you were expecting to find when you first began creating content, you will need to flip this ratio around by investing more time into promotion.

When you first start with content creation, spend about 40% of your time creating new pieces and 60% of your time promoting them. This will help you figure out what works best for your business and what doesn’t.

As Neil Patel, the New York Times bestselling author suggested in his article, 17 Advanced Methods for Promoting Your New Piece of Content, “You can turn content into video, but don’t overlook the fact that creating videos as your original form of content is potentially the best way to go.”

Flipping that around, you can actually start with a video, and later repurpose the content into many different forms and platforms where your ideal audience is hanging out. Short snippets, blog posts, quotes and more can be extracted from a video and each of them can start a content journey of their own. Can you feel that and the power behind them?

If you have an email list, that can be another great way to reach your audience, taking advantage of email marketing.

Email marketing is the process of using email communications to build relationships with existing customers, prospects, and other stakeholders on your focus.

There are many ways to promote your content. The truly best way is the way that works better for you because what works for one might not necessarily work the same way for another. So, be creative and experiment to find your own part and winning strategy.

For instance, take your old post, tweak it until it becomes new and then send it to your list, and share it again and again. This simple tactic, if well executed will mean that you hardly ever lack content to post in the future. Think about that.

Attract the attention of top influencers in your niche and encourage them to share your content.

Say, you get a great quote from top influencers in your industry, you can email them to let them know when the content is going live and mention others who share their opinions.

If the person agrees to share your content and maybe he or she happens to have a large following on social media, that can mean a huge boost to your content.

Try different approaches that can help you reach greater heights in terms of promoting your content, as well as increasing the chances that your content will be seen by many people.

Your key takeaways how to create a content promotion strategy that works

Whether you are creating a blog post, YouTube video, or podcast, it’s not enough to just have great content. You also need to have some effective ways of getting that content in front of your target audience.

If you are interested in succeeding with your content promotion strategy, then it’s time to learn about what we have discussed thus far in this comprehensive article.

There are many steps you can take to grow your content marketing platform, but the most successful, like the ones recommended here have been tried and tested by different experts. You can build on the success of those who came before you! Now, enjoy the journey.

Join AClasses Content Academy if you want to learn more about Content Creation Strategy and how to leverage content for your Business.