Agriculture is about community, sustainability, and heritage. It is the opportunity to cultivate narratives, to sow the seeds of tradition and heritage that resonate deeply with consumers, which in turn helps to foster connections that transcend mere transactions. Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Mastery. In the…
President Obama held a press conference in Lima, Peru, during his visit on November 20, 2016. The conference covered various topics, including democracy, youth empowerment, and international cooperation, reflecting the significance of his final trip abroad as President of the United States. Want to learn more about storytelling? Start by downloading the first chapter of…
Are you looking for how to position yourself in a crowded market? Help the people understand what is in for them. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way. Want to learn more about storytelling? Start by…
In the heart of Africa’s agricultural landscape is a growing opportunity, one that could catalyze economic growth, alleviate poverty, and ensure food security for millions of people. As incomes rise and urbanization sweeps across the continent, investments in agribusiness are poised to transform into a trillion-dollar industry by 2030, up from a modest $313 billion…
President Obama delivered a press conference at the ASEAN summit in Vientiane, Laos, emphasizing the importance of the ASEAN region to global peace and prosperity. He highlighted the deepening partnership between the United States and ASEAN, focusing on trade, security, and cooperation on transnational challenges. The President also addressed questions on his reception during the…
Africa’s agricultural sector stands at a critical juncture, poised for transformation through the adoption of digital technologies. In recent years, the continent has witnessed a surge in digital innovations aimed at revolutionizing agricultural practices, enhancing productivity, and ensuring food security. Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Mastery….
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