The creative economy today is a key driver of global growth, generating over $2 trillion in annual revenue and supporting approximately 50 million jobs worldwide. With projections indicating that it could account for 10% of global GDP by 2030, the creative industries—spanning fashion, music, digital services, and more—are more influential than ever. For African diaspora…
In an age of influencer culture, where millions of followers seem to define success, you might be surprised to learn that you don’t need a massive audience to build a thriving business. Instead, all you need is a small, dedicated group of “true fans” — people who are passionately invested in your work and willing…
What is “Storytelling That Sells”? Pay attention to this: by Storytelling That Sells we are talking about taping into the psychology behind storytelling to deepen the relationship between customer desires and the benefits of your offerings. By crafting narratives that resonate, you as a sales professional can more effectively connect with prospects, address their concerns,…
Learn about why purpose-driven entrepreneurs must craft a brand that endures. It starts with the understanding that branding is more than a logo, more than a color scheme, and more than a catchy slogan. It’s the promise you make to the people you serve and the commitment you live by every day. Want to learn…
What essential metrics are you using to measure the impact of your storytelling? Key indicators include brand awareness, engagement rates, conversion rates, brand loyalty, and emotional resonance. These metrics not only reveal how well your narrative connects with your audience but also show its effectiveness in advancing your marketing goals. Want to learn more about…
Do you want to know how storytelling engages and retains clients so you can build a loyal customer base? You are in the right place. In today’s competitive marketplace, storytelling has become a powerful tool to create deeper connections with your audience and you need to take that seriously. Want to learn more about storytelling?…
| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |