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Your Story as Your Brand: Marketing with Authenticity for Creative Entrepreneurs

Your Story as Your Brand: Marketing with Authenticity for Creative Entrepreneurs

Remember this, you are the brand and therefore the story you tell. As a creative entrepreneur, marketing might feel like a daunting task, something that stands in stark contrast to your creative process. But what if you could approach marketing the way you approach your art — as an extension of your story? In today’s…

Collaborations and Networking: How to Build a Creative Ecosystem That Can Fuel Your Business
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Collaborations and Networking: How to Build a Creative Ecosystem That Can Fuel Your Business

Do you want to learn about collaboration and networking? You are in the right place. In the world of creative entrepreneurship, the myth of the lone genius persists, but the truth is, that no creative work exists in isolation. Your ideas, innovations, and artistic expressions may be born in solitude, but their impact is shaped…

Authenticity in Action: How Telling Real Stories Elevates Your Brand’s Influence

Authenticity in Action: How Telling Real Stories Elevates Your Brand’s Influence

How authentic are you in your brand messaging? In a world saturated with brands vying for attention, it can be very easy to get lost in the noise. The key to cutting through this clutter and making a meaningful impact lies in the power of authentic storytelling. Want to learn more about storytelling? Start by…

Learn About Business Storytelling with Obehi Ewanfoh: Testimonial from Dr. Ikechi Agbugba

Learn About Business Storytelling with Obehi Ewanfoh: Testimonial from Dr. Ikechi Agbugba

When you think of storytelling, you might envision a novelist weaving tales of intrigue or a filmmaker crafting scenes that pull at your heartstrings. But storytelling is not just confined to the arts; it’s a powerful tool in the world of business, too. Just ask Dr. Ikechi Agbugba, a renowned food and agro-economist whose partnership…

Leverage Your Story and Amplify Your Voice: Owning Your Story for a Deeper Purpose, Pt. 6
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Leverage Your Story and Amplify Your Voice: Owning Your Story for a Deeper Purpose, Pt. 6

To truly succeed in purpose-driven entrepreneurship, you must be intentional about leveraging your story and amplifying your voice. Your story is a powerful tool that can set you apart, connect you with the right audience, and create a lasting impact. It’s not enough to know your story—you need to actively share it with the world….

Know Your Life Mission and Future Aspiration: Owning Your Story for a Deeper Purpose, Pt. 4
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Know Your Life Mission and Future Aspiration: Owning Your Story for a Deeper Purpose, Pt. 4

To build a purpose-driven entrepreneurial journey, it’s vital to identify and explore your life mission—the unique blend of your gifts, talents, and the service you wish to offer the world. This mission isn’t just about what you’re good at; it’s about how you can use those abilities to make a meaningful impact on others. Want…