Yasmeen N. Hayes Talks About How To Be Successful In Digital Media Production
Are you in the business of content creation and digital media? Then you will find today’s episode of Obehi Podcast particularly useful. Digital media production encompasses various methods of digitally creating, enhancing, encoding, and distributing media, using computer hardware and software. Digital media content comes in videos, graphics, audio files, and written texts.
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Digital media production without good planning is doomed to fail, beginning with organizing your pre-production. But don’t worry. In the words of Yasmeen N. Hayes “I help youth and entrepreneurs share their story using live streaming”.
In the course of this episode of Obehi Podcast, our guest, Yasmeen will reveal what you need to know so you can be successful in your media production business. Here is the full video interview with Yasmeen N. Hayes
What is digital media production?
Digital media production refers to the process of creating and producing digital content, such as videos, animations, audio recordings, and interactive media. This can include the development of websites, mobile apps, virtual and augmented reality experiences, and other forms of digital media.
Digital media production encompasses a wide range of skills, including:
- video production (shooting, editing, and post-production)
- animation (2D and 3D)
- graphic design
- web design and development
- audio production (recording, mixing, and mastering)
- programming (for interactive and immersive media)
The process of digital media production typically involves a team of professionals who work together to conceptualize, design, develop, and deliver the final product. This team may include writers, directors, producers, designers, animators, programmers, and engineers.
Digital media production is used in a variety of industries, including entertainment, advertising, education, and business. It can also be used for personal projects or to create content for digital platforms such as YouTube, Vimeo, and social media platforms.
How to be successful in digital media production
To succeed in digital media production, it’s crucial to immerse yourself in the medium, understanding its technical intricacies, creative potentials, and how to engage with your audience effectively. Here’s how to navigate this dynamic field:
- Master the Medium: Deep dive into the world of digital media, comprehending its ins and outs. Understand the technical aspects, such as software and hardware, but also grasp the creative nuances and storytelling techniques that resonate with your audience.
- Stay Ahead of Trends: The digital media landscape is a fast-paced environment where trends come and go quickly. Keeping yourself updated with the latest tools, technologies, and industry trends is vital. This ensures you remain relevant and can adapt your skills and content to meet the evolving demands of the audience.
- Diversify Your Skill Set: Digital media production is a multidisciplinary field, encompassing various skills like video production, animation, graphic design, coding, and audio production. Expanding your skill set beyond your comfort zone not only makes you more versatile but also enhances your value in the industry.
- Network and Collaborate: Building a strong network of connections within the industry opens doors to new opportunities. Networking helps you stay informed about job openings, collaborations, and industry events. Collaborating with peers fosters creativity, enabling you to combine talents and expertise to produce exceptional work.
- Embrace Experimentation: Digital media thrives on innovation and experimentation. Don’t shy away from trying new techniques, tools, or concepts. Experimentation allows you to discover your unique style, push boundaries, and stay ahead of the curve. It’s through trial and error that groundbreaking ideas often emerge.
By embracing these principles and continuously refining your craft, you position yourself for success in the dynamic and ever-evolving realm of digital media production.
What are the business opportunities of digital media production?
Digital media production offers a diverse array of business opportunities across various niches. Video production involves creating engaging content for advertising, marketing, entertainment, and education. Animation and visual effects contribute to the immersive experiences of films, TV shows, and video games.
Web design and development cater to businesses’ needs for visually appealing and functional online platforms, including mobile apps. Graphic design plays a vital role in branding and marketing, while audio production enhances multimedia content with sound effects, music, and voiceovers.
See Great Opportunities In The Creative Economy For People In The African Diaspora Community
Emerging technologies like virtual and augmented reality open new avenues for storytelling and interaction. Social media management helps businesses maintain a strong online presence, while digital advertising and marketing leverage multimedia content to engage consumers effectively.
Event coverage has transitioned to digital platforms, expanding accessibility and audience reach. Furthermore, online education platforms offer opportunities to create engaging learning content for global audiences.
As digital media continues to evolve and integrate into everyday life, these business opportunities evolve with it, driven by advancements in technology and changes in consumer behavior.
About The Guest: Yasmeen N. Hayes
Yasmeen Hayes is a digital media producer and content creator specializing in live video streaming. She started live streaming in 2015 and, years later, founded Urban Stream Media, a live stream production company.
Since the founding of Urban Stream Media, Yasmeen has helped her clients grow their programs and expand their outreach using live video. Her client portfolio includes educational institutions, nonprofits, and small businesses.
The company is based out of New York City and was born after the successful development of “Streaming With Yas” a weekly live streaming show hosted on Twitter (Periscope.tv) and Facebook Live.
The company provides live stream video services to businesses, nonprofits, and private clients, all to amplify a client’s mission through live video.
You can contact Yasmeen Hayes at her LinkedIn page
Learn More About The Podcast
Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to Africa and the African diaspora. Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more.
Join AClasses Content Academy if you want to learn more about Content Creation Strategy and how to leverage content for your Business.
