Learning About Storytelling for Business With Nisha Harichandran
Do you want to learn about storytelling for business? Then you will find a lot of value in this post. Storytelling is the act of communication using stories, rather than plane facts or other information. It’s great for communicating with your customers or employees to help you create a more personal connection with them.
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Storytelling can bring personality to a business and make you memorable in your customers’ eyes. You are never too small to take advantage of narrative storytelling!
Storytelling has been around for centuries and it’s not going away. People are drawn to brands that have a consistent story. In this way, they build a relationship with the customer and start telling their story as if it were their own.
Today in this episode of Obehi podcast, I am going to be joined by Nisha Harichandran, who will talk to us about storytelling for business, how she uses it in her business and how we can do these same, irrespective of the nature of the business.
Some Key Points In This Episode
- How you got started in business storytelling,
- Why people should start using storytelling in their business,
- Recommendations on how one can become successful in business storytelling.
The Full Interview with Nisha Harichandran
How to learn about Storytelling for Business
Here are some steps you can follow to learn about storytelling for business, with a focus on African diaspora businesses:
- Read books and articles on the topic: There are many resources available online and in print that can help you learn about the fundamentals of storytelling and how it can be applied to business.
- Attend workshops or online courses: Workshops and online courses can provide more in-depth and structured learning experiences, with the opportunity to ask questions and get feedback on your own storytelling skills.
- Study successful stories in your target audience: Look at successful stories from African diaspora businesses and see what makes their stories resonate with their target audience. You can also look at other businesses in similar industries to see what storytelling strategies they use.
- Practice telling stories: The best way to improve your storytelling skills is to practice telling stories. This can be done in a variety of formats, such as writing, speaking, or using multimedia.
- Get feedback: Seek feedback from others on your storytelling skills, including feedback from members of your target audience. This will help you refine your skills and ensure that your stories are resonating with your audience.
Remember, storytelling for business is about connecting with your audience and making a meaningful impact. Focus on creating stories that are relevant to your target audience, are engaging and memorable, and communicate your message effectively.
About The Guest: Nisha Harichandran
Are you a small business owner creating amazing products and services? Do you wish you could communicate more with your readers and subscribers? For example, by blogging regularly, sharing thoughts on industry topics, and showcasing all the awesomeness you have to offer?
Here’s how I can help.
I am a business story teller, caption and content writer. This means, I create, compose and craft content to tell your business journey, behind the scenes, inspiration and ideas. I narrate this in a fun, engaging and informative way so you establish a connection with your audience. The writing is infused with your voice; it becomes a communication from your heart to theirs.
Each piece is crafted with care and personal attention. Whether it is a blog post, LinkedIn article, webpage content, Instagram caption or product descriptions, I have got you covered. If you want a friend to bounce ideas, copy edit your piece or an accountability partner to help you ace your goals, I support you as well. My Empower Hours are a retainer style engagement which is flexible and you have my assistance whenever you need.
I have 15 years’ experience as a lawyer. Simplifying complex material in a clear and easy to understand way is my superpower. Writing is my passion and I love that I can write a variety of pieces for diverse businesses.
One of the best things I love about my work is getting to know the soul of the business. My move to Cardiff in 2020 to be with my husband gave me a fresh start to pursue writing full time. I set up Bohem Notes with a vision to empower businesses to share their stories.
My blog Bohemiancrossing is a book club for my readers. Every post leaves inspiration for a happiness lifestyle through self-growth. This is my way of sharing and giving back to the community. Listen to my YouTube interview where I share my story and my Flow in Five Program.
I invest in building client relationships and cheer clients every step of the way. Promoting stories, participating in Insta lives, and fostering collaborations with other businesses are part of the package at no extra charge.
Learn More About Obehi Podcast
Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to Africa and the African diaspora. Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more.
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