Learning How To Leverage New Media For Client Acquisition With Tanya Kabuya
Client acquisition in business refers to the strategic process of identifying, attracting, and securing new customers or clients for a product or service. It involves a series of activities and tactics aimed at building awareness, generating interest, and ultimately converting potential leads into paying customers.
Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Series for Small Businesses.
This process typically includes market research to identify target audiences, creating marketing campaigns to reach them, engaging in sales efforts to nurture relationships, and providing exceptional value or solutions to meet the needs and preferences of prospective clients.
Successful client acquisition is crucial for business growth, as it expands the customer base, increases revenue, and fosters long-term relationships that can lead to repeat business and referrals.
See the full interview with Tanya Kabuya
5 Ways to Leverage New Media for client acquisition
Leveraging new media for client acquisition is essential in today’s digital age. Here are five effective strategies to help you acquire clients using new media:
- Content Marketing: Create high-quality, relevant, and valuable content that addresses your target audience’s pain points and interests. This content can take the form of blog posts, videos, podcasts, infographics, or social media posts. Consistently sharing valuable content on platforms such as your website, social media, and email newsletters can help attract and engage potential clients.
- Social Media Engagement: Utilize social media platforms like LinkedIn, Twitter, Facebook, and Instagram to engage with your target audience. Share your content, participate in discussions, and build relationships with potential clients and industry influencers. Paid social media advertising can also be an effective way to target specific demographics and drive client acquisition.
- Email Marketing: Build an email list of interested prospects and use email marketing campaigns to nurture leads and convert them into clients. Personalize your emails based on the recipient’s interests and behavior and use automation to send timely and relevant content. A well-crafted email marketing strategy can be highly effective for client acquisition.
- Influencer Partnerships: Collaborate with industry influencers or thought leaders who have a substantial following in your niche. They can help promote your products or services to their audience, increasing your visibility and credibility. Ensure that the influencers you partner with align with your brand and target demographic.
- Webinars and Live Streaming: Host webinars, live streams, or virtual events to showcase your expertise and interact with potential clients in real-time. These formats allow you to engage with your audience, answer questions, and provide valuable insights. Promote these events on your website, social media, and through email marketing to attract a broader audience.
Remember that successful client acquisition through new media often requires a combination of these strategies. Consistency, quality, and a deep understanding of your target audience are key factors in building trust and ultimately converting prospects into clients.
Continuously analyze and adapt your approach based on the performance of each strategy to optimize your client acquisition efforts.
About the guest – Tanya Kabuya
Tanya Kabuya is the CEO of Wizz Digital, a Full house go to Market marketing consultancy and academy that works with consulting firms and Tech Startups to deploy data-backed, psychology-based marketing strategies that aim to amplify their client’s marketing messages to grab market share and attract clients in the digital space She started out online offering Done-For-You Copywriting, Funnel building, & White label course designing.
One day a former client told her that she should start mentoring others instead of being the brain behind the curtain. She immediately looked at him and said “No one will want to listen & learn from an African girl”. His retort “They already are, they just don’t know it yet”. Truth is sometimes we count ourselves out even though we have an amazing gift and talent.
She would love to say that she immediately got cracking at this, but she wouldn’t budge! She felt that he was delusional!!! However, the seed had been planted, and just like a potato that’s been thrown out, it sank into the ground of my mind and grew roots. She got online and started looking for Africans who were mentoring & coaching in the global space.
She found Vusi Thembekwayo, She found Toni Elumelo, She discovered DR. Dambisa Moyo, and her mind was blown So it was possible to do this as an African ???!!! She could truly teach, mentor, and impact lives!
The world became her oyster thereafter However, getting clients as a coach wasn’t as easy as offering White label services Having been the industry’s best-kept secret, struggling to sell $50 sessions, and now having built a multi six figures business, Tanya excels at working with clients to find the shortest route to Rome aka Product Market Fit.
Learn More About Obehi Podcast
Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to the African diaspora, business, and storytelling. Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more.
Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Series for Small Businesses.
