Agribusiness Marketing Strategy in 2024

Join us on 11th June 2024 at 2pm Central European Time for an insightful exploration of “Agribusiness Marketing Strategy in 2024.” Delve into the cutting-edge marketing and innovative approaches that are reshaping the agribusiness landscape and unlock the potential they hold for your business.

Whether you’re a seasoned industry professional or just starting out, this event promises to provide invaluable knowledge and actionable insights to propel your agribusiness forward in the ever-evolving marketing landscape.

Prepare to be inspired, enlightened, and partake in a celebration of dedication, knowledge, and the boundless potential of agriculture in Africa and shaping a better future.

Claim your FREE spot now for 11^th June at 2 pm, Central European Time.

Explore Emerging Trends

Gain insight into the latest trends shaping agribusiness marketing in 2024, including advancements in digital technology, sustainability practices, and consumer behavior. Understand how these trends are influencing consumer preferences and market dynamics and learn how to adapt your marketing strategies accordingly to stay ahead of the curve.

Master Innovative Strategies

Discover innovative marketing strategies and techniques tailored specifically for the agribusiness sector. Learn from industry experts and successful practitioners who will share their insights and experiences, providing practical guidance on how to effectively promote agricultural products and services in today’s competitive marketplace.

Network and Collaborate

Connect with like-minded professionals, entrepreneurs, and thought leaders in the agribusiness community. Exchange ideas, forge new partnerships, and explore collaborative opportunities that can enhance your marketing initiatives and expand your business network.

You can join us from wherever you are,
You can connect with your smartphone, computer, and television,
You are qualified, whatever your level is, in Agribusiness.

Don’t miss this opportunity to stay ahead of the curve and revolutionize your marketing approach.

Video From The Event

The Speakers and what to expect

Dr. Ikechi Agbugba is a profound food and agro economist, as well as a development expert. He earned PhD in Agricultural Economics and gained a Postdoctoral Fellowship on a collaborative Smallholder Development Project between the Agricultural Research Council (ARC) and the University of Fort Hare South Africa, as well as a NUFFIC Project of which three institutions (Limpopo, Venda. and Fort Hare Universities) benefitted.

He has intense experience in developing project proposals delivered in South African communities. He has also been part of the EU Horizon Funding, NUFFIC, and ARC. WRC, among other opportunities, aligns with the UN SDGs agenda.

He has twice consulted for the UN under the International Organisation for Migration (IOM) Connecting Diaspora for Development Project spearheaded by the Hague Office in the Netherlands. Since 2018, he has been featured as an external examiner (postgraduate level) at the University of Fort Hare; the University of KwaZulu-Natal; and Prince Abubakar Audu University (a.k.a. Kogi State University). He has published over 70 research papers in reputable journals and engages with international networking volunteer organizations as either senior advisor director or consultant.

As an EUTECH Advocate & Board Member of the Food, Farming, and Fisheries Alliance, he participates in different workstreams as either expert, consultant, or speaker.

He is the pioneer and advocator of the ‘’Brain Re-Engineering Concept and Reimagination (BRECR): Strategy for actualizing the UN SDGs agenda.

He has garnered wide experiences in the academia and research domains at the University of Birmingham; York St John University; Faculty Member at the School of Pan African Thought, London; Adjunct Graduate Adjunct Faculty at Tennessee State University (TSU); Visiting Professor at Rome Business School (RBSN); Honorary Adjunct Professor at Lovely Professional University (LPU); Senior Lecturer at Rivers State University (RSU), among others.

He has earned the following excellence awards: ‘Agro-Economist of the Year’ by the Pan African Agricultural Journalists (PAAJ, 2017), Global Emerging Leader Award (GELA, 2022); and Global Mentor of Change Award (GCPIT, 2022).

More so, he is a foundation member and senior advisor of a Rwanda and Zambia-based organizations which are the Africa Organization of Technology in Agriculture (AOTA) and AgriEn, respectively.

Dr. Ikechi AGBUGBA – Brain Re-Engineering Concept and Reimagination: Rebranding Agriculture for Youth Engagement in Promoting Food Chain Security by Dr Ikechi Agbugba

Together with the AOTA and the University of Rwanda, they delivered the annual event captioned International Conference on Business Models in Agriculture (IBMA) with a focus on new and recent business trends and opportunities for smallholder farmers and food and agriculture/agribusiness value-chain enablers.

More so, we work with a good number of universities to see how to encourage farmers in building their capacity in the knowledge of technology and agriculture; and of course, robotics is one of them.”

Also, Dr. Ikechi is the Technical Adviser to NutriCare, Malawi (an initiative developing strong farmers’ links and networks with the agriculture sector in specific regions thereby identifying farmer/farming needs, as well as building networks, partnerships, and relevant opportunities in line with the vision of actualizing food and nutrition secure communities through empowering women to increase the availability of affordable nutritious foods.

He is a selected academia/researcher stakeholder in the Feed-the-Future initiative of the USAID Global Food Security Strategy Whole-System Workshop and has led plenary sessions on Food Security and Agribusiness especially at the International Food and Agribusiness Management Association (IFAMA) World Congress which held at St Paul Minneapolis, Minnesota, USA.

Dr Ikechi facilitated the Rivers State Nigeria Chapter of the Michigan State University Research Workshop with World Bank, USAID, FAO, and WorldFish on the impact of COVID-19 on farmers’ incomes and food systems in urban and rural communities of Nigeria.

Furthermore, it is pertinent to note that Dr. Ikechi has garnered wide experiences and affiliations in the academia and research domains as an Honorary Associate Professor at the University of Birmingham, England.

He is a Lecturer at York St. John University England; Faculty Member at the School of Pan African Thought, London; Adjunct Graduate Faculty at Tennessee State University (TSU); and Mentor on New Faces for Farming at Writtle University College, Chelmsford, England.

He is also a Visiting Professor at Rome Business School (RBSN); an Honorary Adjunct Professor at Lovely Professional University (LPU); Senior Lecturer at Rivers State University (RSU), among others. Since 2003, he has been carrying out research on food and agricultural economics, agribusiness, food systems studies, and development studies.

Dr. Binaebi was born and raised in Port Harcourt, Rivers State, in Nigeria, he attended Methodist Nursery/Primary School and proceeded to The Light Secondary School to undergo his secondary school education.

He gained admission to study Agricultural Economics at Rivers State University of Science and Technology, now (Rivers State University) where he earned a Bachelor of Science degree in 2012.

He proceeded to the South-West of Nigeria (Ekiti State to be precise) where he served his country (Nigeria) in the mandatory National Youth Service Corps (NYSC) in 2013/14 Batch C. Upon conclusion of his NYSC, he registered for his MSc and PhD programs consecutively in Agricultural Economics at Rivers State University and successfully completed them in the year 2018 and 2021, respectively.

His area of Specialty is Agricultural Production Economics, also with a strong background in Agricultural Marketing.

Dr. Ebitari Binaebi

Dr. Binaebi is a member of the International Consortium on Applied Bioeconomy (ICABR), the International Conference on Business Models in Agriculture, the World Safety Organization (WSO), and was also a member of the National Environmental Standards and Regulatory Enforcement Agency (NESREA.

He has worked with SONHGAI farms (SONGHAI RIVERS) under the Rivers State Sustainable Development Agency (RSSDA) and the Regional Aquaculture Center (ARAC).

He is a socio-economic consultant carrying out Environmental Impact Assessment (EIA), currently consulting for an EIA firm Delta Systematics, and consults for national and international oil and gas giants such as Total, Shell, and NLNG.

He has articles published in both international and local academic proceedings and referred journals, he is also a speaker at academic conferences. He is currently a senior lecturer with Cavalla International USA.

He mentors Undergraduate and postgraduate (PGD, MSc, and PhD) students on the use of statistical tools in solving research problems and objectives, also he actively engages in research analysis and is proficient with several statistical packages.

He is a reviewer of the Journal of Economics and International Finance (JEIF), the Journal of the Advancement of Developing Economies (JADE), and the African Journal of Business Management. His vision as an Agricultural Economist is human capacity and resource development via lecturing, Agricultural development, and growth and nation-building.

She earned PhD in Economics with a specialization in World Economy & International Economic Relations from The Institute of International Relations of the National Aviation University. Kyiv, Ukraine.

Her Disciplines: International Economic Relations, Econometrics, Economic-mathematical modeling, Regional Geography, History of Economic Thought, Economic History, and Conflict Resolution.

Dr Zoia Sokolova

The Chair of International Economic Relations and Business. Educational and Research Institute of International Relations of the National Aviation University. Ukraine, Kyiv.

Researcher, Independent Consultant, Negotiator Evaluation of business opportunity in West African markets. Conducting negotiations with African partners. Market West Africa – own consulting, self-employment

Dr Zoia served as the 2nd Secretary. Personnel Department. 2nd Secretary for Consular Questions & Vice-Consul (acting Consul). Embassy of Ukraine in the Republic of Guinea, Conakry (Guinea). (System of the MFA of Ukraine). Preparation phase for an overseas assignment, on-the-job training for consular duties in various departments of MFA. Ministry of Foreign Affairs of Ukraine, Kyiv.

Dr. Zoia collaborates with Dr. Ikechi in his advocacy in his fight against food insecurity, poverty, and developmental bottlenecks.

African farmers and consumers often struggle to access reliable market information, transportation, storage, and resources for their agricultural needs.

Don Hough

This lack of access leads to inefficiencies, higher costs, and missed opportunities for growth and success in the agriculture industry.

Grow Mobile provides a comprehensive solution by offering a user-friendly mobile app that connects farmers and a variety of consumers.

With features like a buy/sell platform, market pricing, transportation network, virtual storage network, and a hybrid hub for new farmers, Grow Mobile empowers users to increase market reach, improve efficiency, reduce costs, and access necessary resources. Revolutionize your agricultural experience with Grow Mobile today!

I am UMURERWA SHIMO Yvette, a dedicated and ambitious student currently pursuing a bachelor’s degree in soil science at the University of Rwanda, College of Agriculture and Veterinary Medicine.

Fellowship And Training. I am a proud fellow of Projects African for Africa, Fresh Breeze initiative for unity, social economics development, and leadership growth. I have been fortunate to have undergone training through INA leaders and beyond to succeed Rwanda leadership program, which has equipped me with essential skills like social entrepreneurship, communication, and teamwork to excel in my endeavors.

Entrepreneurial Ventures My entrepreneurial spirit has led me to a co-founder and General secretary of AGRIORGANIC Farm Ltd, a Rwanda-based company that aims to promote sustainable agriculture practices and improve food security in my local community.

Through this venture, I am committed to promoting organic farming by integrating the use of vermicomposting and organic pesticide approaches.

Umurerwa Shimo Yvette – Building Consumer Trust through Transparency as an Effective Marketing strategy in agribusiness.

In the Agribusiness industry, building consumer trust is essential for long-term success. Consumers demand transparency from agribusiness, seeking detailed information about production processes and sustainability practices.

Agribusiness will achieve this by implementing marketing strategies that prioritize transparency to build consumer trust, differentiate themselves, and thrive in the marketplace.

Key Points To Cover

1. Transparency strategies in Agribusiness.

2. Significant of building trust in consumers purchasing decisions.

Key Notes Takeaway

Consumer trust is crucial in the agribusiness industry.
Transparency is no longer a choice, but a necessity in agribusiness.
Addressing consumer concerns is essential for building trust.

As a student, leader, and entrepreneur, I am driven by a passion to make a difference in my community and contribute to the development of my country. I am committed to continuing learning, personal growth, and self-improvement.

Emmanuel SAFARI pursued a diverse educational journey spanning continents. he attended Kinneret Academic College in Israel, earning a Diploma in Cross-Border Agriculture through the Learning-by-Doing Program in the Jordan Valley.

Before that, he completed his Bachelor of Science in Agriculture with honors in Animal Production from the University of Rwanda in Kigali City, Rwanda.

Work/Training Experience:

Emmanuel gained hands-on experience in agriculture through various roles. he worked at Maoz Haiim Kibutz dairy farm and eggs poultry farm production in the Jordan Valley, Israel. Additionally, he provided calving assistance in cattle by HACHAKLAIT in Tiberias City, Israel. His leadership skills were honed as the Fieldwork Design Manager for the Animal Science Student Association Rwanda (ASSR)

Training, Short Courses & Recognitions

Emmanuel has enriched his knowledge through numerous short courses and training programs. Notable achievements include attending The International Conference on Business Models in Agriculture in March 2024 and obtaining a Calving Assistance in Cattle certificate from HACHAKLAIT (Mutual Society for Cattle Insurance and Veterinary Services in Israel LTD).

He has also been recognized for his leadership and emotional intelligence by receiving certificates from the Indian School of Business and the University of Edinburgh. Additionally, he completed online courses in Animal Behavior and Welfare from the University of Edinburgh and Dairy Production and Management from Pennsylvania State University.

Mr. Emmanuel SAFARI – Sustainable branding and marketing of agribusiness and its contribution to market success and poverty alleviation.

Emmanuel SAFARI’s dedication to agricultural education, practical experience, and continuous learning underscores his commitment to making a significant contribution to the field of agriculture and beyond.

The growing significance of sustainability in agricultural marketing emphasizes how important it is for companies to implement eco-friendly procedures and successfully tell consumers who care about the environment about their sustainability initiatives.

Agribusinesses may establish their brand, improve their reputation, and seize market possibilities in a market that is becoming more and more focused on sustainability by putting measures into place that encourage transparency, lessen their impact on the environment, and include stakeholders.

Key points:

Consumer Awareness
Regulatory Pressures (Governments and regulatory bodies)
Market Differentiation
Transparent Supply Chain
Reducing Carbon Footprint
Water Conservation
Biodiversity Conservation
Community Engagement
Education and Awareness Campaigns
Collaboration and Partnerships

In conclusion, agribusiness success depends on sustainable branding and marketing, not just for market performance but also for reducing poverty and promoting overall sustainable development.

Agribusinesses have the opportunity to generate value for society as well as for their own company by implementing sustainable practices and successfully conveying them to customers.

Post graduate certificate in Social Entrepreneurship, certified business coach and a Market Systems development scholar.

George is a social entrepreneur with more than 15 years of experience in providing market systems approach for development in rural communities in Uganda.

His focus has been on public/private partnership approaches for sustainable development in Agriculture and development financing. His models have stimulated demand, and improved services of private sector companies in providing social services in rural communities.

He has worked previously with global relief and development organizations like GOAL, Water For People and Educate! to support sustainable development approaches in Agriculture, water and sanitation and impact education in Uganda respectively.

He is a renowned dairy farmer in Uganda currently runs Cosma, a social enterprise organizing farmers in Uganda to invest responsibly in agriculture production and value addition as driving factor for social economic transformation of Uganda’s economy.

William George MUGENYI – Sustainable financing for agriculture value chains

His vision is to facilitate market systems development for sustainable development and poverty eradication in sub saharan Africa.

Sustainable Financing for Agriculture value chains

‘While 6”% of respondents had accessed a VSLA loan in the previous year (average size $20 – $25) only 5% had received either a bank or a SACCO loan, and only 9% were aware that the bank was a suitable source of business finance.’

Poor knowledge of agricultural loan options and a perception of them being highly risky and expensive has resulted in most farmers not looking to expand their activities through commercial borrowing.

As a result, poor financing is a critical bottleneck met along the agriculture value chain.

Our market systems concentration majors on these two major strategic bottlenecks in agriculture:

Poor farm production

Post harvest losses

Opportunities for market intervention partnerships:

Financial services through farmer village cooperatives

Farm Input credits and in-kind payment Post-harvest handling and linkages

Dr. Opaluwa Haruna Ibrahim, an accomplished academic and researcher, was born in Kogi State, North Central Nigeria. He holds a Ph.D. in Agricultural Economics from Kogi State University (now Prince Abubakar Audu University), obtained in 2014.

Prior to that, he earned a Bachelor of Agriculture degree in Agricultural Economics and Extension from the same university in 2004 and a Master of Science degree in Agricultural Economics from the University of Ibadan in 2008.

With over 16 years of teaching and research experience, Dr. Opaluwa is currently an Associate Professor in the Department of Agricultural Economics and Extension at Prince Abubakar Audu University, Anyigba, Nigeria, and serves as the Deputy Director of Academic Planning and Development.

Dr Haruna Ibrahim Opaluwa – Growing Nigerian Economy Through Improved Agribusiness Strategy in the Cashew Value Chain

His research expertise spans various aspects of Agricultural Economics, with a strong track record of collaborative and interdisciplinary research.

He has published over 50 articles in reputable local and international journals.

Dr. Opaluwa has successfully secured and completed three TETFund Nigeria Institutional Based Research grants and is currently working on a National Research Fund project in collaboration with Ebonyi State University.

His long-term professional goal is to become a leading researcher, providing evidence-based research to inform policy decisions that improve the lives of vulnerable groups in Nigeria and beyond.