Awa Ndukwe Talks About Brand Strategy And How to Grow Your Audience

Want to learn about brand strategy and how to grow your audience? Then keep reading because that is what we are going to be talking about in today’s business interview at Obehi Podcast.

Want to learn about Storytelling Skills and Content Creation Strategy? Then, AClasses Content Academy.

Our guest today is Awa Ndukwe, a brand Strategist himself with incredibly vast branding experience. He is going to help us understand what we need to know about brand Strategy.

Why you need a Brand Strategy

A brand strategy is important because it helps a business to:

1. Stand out in the marketplace: A strong brand strategy helps a business to differentiate itself from its competitors, making it more likely to be noticed and remembered by consumers.
2. Build trust and loyalty: A well-defined brand strategy helps a business to establish trust and loyalty with its customers, which can lead to repeat business and positive word-of-mouth recommendations.
3. Communicate clearly: A brand strategy helps a business to communicate its values, mission, and unique selling proposition clearly and consistently, both internally and externally.
4. Create a consistent look and feel: A brand strategy helps a business to create a consistent look and feel across all of its communications, from its website and social media presence to its packaging and advertising.
5. Attract and retain customers: A strong brand strategy can help a business to attract and retain customers by creating an emotional connection with them.
6. Increase the value of the business: A strong brand can increase the perceived value of a business, which can lead to higher prices for products and services, and improved access to funding.
7. Facilitate growth: A well-defined brand strategy can help a business to expand into new markets and introduce new products or services more easily.
8. Provide a foundation for decision-making: A brand strategy provides a foundation for making decisions about all aspects of a business, from product development and marketing to customer service and employee engagement.

Overall, a brand strategy is essential for any business that wants to build a sustainable and successful brand that resonates with its target audience and achieves its goals over time.

The Key Questions In This Episode

• How to get started in Brand Strategy,
• Some examples of brand strategies to learn from,
• Recommendation for business brand strategy and much more.

To learn more about the basics of brand strategy, you can check out our previous article series on the topic – Brand Building With Content Creation – The Right Way.

See The Full Interview With Awa Ndukwe

How to develop your Brand Strategy

Developing a brand strategy involves several steps, including:

1. Define your brand: Start by defining your brand by identifying its core values, mission, and unique selling proposition. This will help you to understand what your brand stands for and what sets it apart from your competitors.
2. Understand your target audience: Conduct research to gain a deep understanding of your target audience, including their needs, desires, and pain points. This will help you to tailor your brand messaging and communication to be more relevant and effective.
3. Define your brand’s personality: Develop a brand personality that aligns with your brand’s values and mission. This will help you to create a consistent look, feel, and tone across all of your communications.
4. Create a visual identity: Develop a visual identity for your brand, including a logo, color palette, and typography, that reflects your brand’s personality and is easily recognizable.
5. Develop a brand voice: Develop a brand voice that aligns with your brand’s personality and is consistent across all of your communications, including social media, website, email, and customer service interactions.
6. Implement your brand strategy: Once you have developed your brand strategy, implement it across all of your communications and customer touchpoints. This includes your website, packaging, advertising, and in-store or physical presence.
7. Monitor and measure your brand’s performance: Continuously monitor and measure the performance of your brand to ensure that it is resonating with your target audience and achieving your business objectives. Use this information to make adjustments and improvements to your brand strategy as needed.
8. Continuously Evolve: Brands need to continuously evolve and adapt to the changing market and customer preferences. Keep track of industry trends, your competitors, and your customer feedback, and make changes to your brand strategy as needed.

It’s important to note that developing a brand strategy requires a deep understanding of your business, your target market, and the competitive landscape, as well as a commitment to consistency and ongoing improvement. It’s also important to seek out advice and guidance from experienced branding professionals.

About The Guest – Awa Ndukwe

Awa k. Ndukwe is the Brand Strategist at Optivity Now and loves helping people discover themselves, and actualize their dreams.

He has spent the majority of his career in the branding industry, helping various brands and businesses to grow their audience and generate consistent sales.

Awa k. Ndukwe is also a brand coach. He has created brand leaders who are more prepared to lead their brands to success in their various industries.

With so many awards and recognition, he has proven to be a force to reckon with in the branding industry. In his leisure time, Awa loves being with his family and spending time with nature.

In his words – “Mama Nature teaches and speaks to us if only we visit her more often and take time to listen”.

You can contact Awa Ndukwe at his company page Optivitynow.com

Learn More About The Podcast

Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to Africa and the African diaspora.

Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more. 

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