Blessing Kolapo Talks About Her Content Creation And Social Media Management Business In Nigeria
Do you have an online business and want to know the role of a social media manager? Then you will like this conversation here. Social media management is an integral part of any business. It’s important for businesses to develop a strategy that’s tailored to their audiences, create and distribute content for their profiles and monitor them in order to fulfill the needs of their customers.
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Social media managers are responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing and analyzing data, monitoring the social media activity of competitors, and reporting on the effectiveness of the company’s efforts.
These and more are what we will be considering in today’s episode of Obehi Podcast and I will be joined by Blessing Kolapo from Lagos, Nigeria.
Want to learn more about social media marketing, check out our previous article on the topic: Small Business In The Age Of Social Media Marketing
Some Key Points In This Episode
- How to get started as a social media manager,
- How to understand your audience,
- The job of social media manager.
The Full Interview with Blessing Kolapo
7 effective ways to leverage social media management for small
- Targeted Advertising: Utilize social media platforms’ advertising options to reach your target audience effectively. You can define your target audience based on factors such as location, age, interests, etc.
- Brand Awareness: Build brand recognition and awareness by consistently posting content that showcases your brand’s products, services, and values. Use a consistent visual brand identity to make your posts easily recognizable.
- Customer Engagement: Encourage customer engagement by responding to comments and messages promptly, asking for feedback, and hosting interactive content such as quizzes, polls, and live streams.
- Influencer Marketing: Partner with influencers in your community to reach a wider audience and drive more traffic to your pages. Make sure to choose influencers who align with your brand values.
- Collaborations: Collaborate with other businesses in your industry or related fields to cross-promote each other and reach new audiences.
- User-Generated Content: Encourage customers to share their experiences with your brand by using relevant hashtags, running contests, and featuring user-generated content on your social media pages.
- Analytics and Insights: Use social media analytics tools to track your performance and measure the success of your social media campaigns. Use this data to make informed decisions about future strategies.
Implementing these strategies can help small businesses in the African diaspora community effectively leverage social media to drive growth and reach their goals.
About The Guest: Blessing Kolapo
Blessing Kolapo is an undergraduate of philosophy at the prestigious University of Lagos. She is an Award-winning Poet, social media manager, and copywriter. She’s passionate about inspiring undergraduates to be the best at what they do by helping them maximize the potential of social media platforms.
She has also helped businesses x10 their sales flowchart and make them visible by creating compelling sales copy which turns their prospects into lasting clients through the bliss of her pen.
She strongly affirms the words “let the youth grow with a furnished mindset” where no one is afraid of pursuing a career of their choice.
You can reach Blessing Kolapo on her LinkedIn page
Learn More About Obehi Podcast
Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to Africa and the African diaspora. Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more.
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