Activate Your Legacy: Moving Your Message from the Page to Your Pipeline
Discover how to turn your crafted story into a dynamic asset with our Story To Asset Framework, designed to propel your message far and wide.
Branding & Legacy Stories
Learn how to leverage the power of your story for your Brand Building strategy & Client Acquisition
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The Untold Power of Your Story: The Story To Asset Framework Pt 1
Have you ever wondered why some businesses seem to effortlessly attract loyal customers while others struggle to even be noticed? Or why can some entrepreneurs create a community around their brand that…
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Beyond the Numbers: How Vanity Metrics Can Hold Back Your Business Success
In today’s hyper-connected and data-driven world, the business landscape is flooded with numbers and analytics. Whether you are an entrepreneur in the African diaspora or a creative who has carved out your…
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The Psychology Behind Effective Branding & Marketing: Insights from Brandon K. Richard
In today’s fast-paced business world, where consumer attention spans are shorter than ever, brands are in a race to capture the imagination of their audience. But how do you ensure your message…
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OpenAI’s Acquisition of Chat.com: The Power of Branding and Positioning in the Digital Era
In November 2024 when OpenAI acquired the highly coveted domain Chat.com, it wasn’t just another multimillion-dollar deal—it was a bold move that underscored the significance of branding and positioning in today’s fiercely…
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Antonia Ferrier on Standing Out in a Crowded Market: Unlocking the Power of Your Unique Story
In a world of increased digital competition, entrepreneurs face the challenge of breaking through the noise and capturing audience attention. For members of the African diaspora, particularly those leveraging their heritage and…
