Learn How To Improve Your Copywriting Works With Edifon Ossom

One of the most evident advantages of better copywriting skills lies in the ability to create copies that can drive sales of your products or services. Proficient copywriters excel at crafting compelling and captivating advertisements, web content, and various marketing collateral, all skilled at coaxing individuals into making purchases. You need these skills in your business, and I know that.

Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Series for Small Businesses.

In this episode of the Obehi podcast, Edifon talks to us about her copywriting work and how you can improve your copywriting work.

See the full podcast interview with Edifon Ossom

Edifon calls herself the copywriting goddess and she helps personal brands and startups to drive growth and conversion through irresistible copywriting and optimization.

Residing in Abuja, the Nigeria Federal Capital Territory, Edifon is an Author and a Copywriting Coach who has Trained well over 500 People and still counting. Before listening to Edifon, let’s quickly consider some ways to improve your copywriting work.

5 ways to improve your copywriting works

Improving your copywriting skills can greatly enhance the effectiveness of your writing and help you connect better with your audience. Here are five ways to enhance your copywriting work:

1. Understand Your Audience: The foundation of successful copywriting is a deep understanding of your target audience. Research and gather insights about their demographics, preferences, pain points, and motivations. This knowledge will enable you to tailor your writing to resonate with them on a personal level.
2. Craft Compelling Headlines: The headline is the first thing your audience sees, and it plays a crucial role in grabbing their attention. Craft headlines that are clear, concise, and intriguing. Use power words, numbers, and emotional triggers to make them irresistible.
3. Focus on Benefits, Not Features: Instead of just listing the features of a product or service, highlight the benefits and how they solve your audience’s problems or fulfill their desires. People are more interested in what a product can do for them rather than its technical specifications.
4. Use Persuasive Language and Storytelling: Persuasion is a key element of copywriting. Use persuasive language that taps into emotions and paints a vivid picture in the reader’s mind. Incorporate storytelling to create relatable scenarios that help your audience connect with your message.
5. Edit and Revise Thoroughly: A great copy is a polished copy. After writing a draft, step away from it and then come back for editing and revising. Check for clarity, grammar, punctuation, and overall flow. Trim any unnecessary words and ensure that every sentence serves a purpose.

Bonus Tip: A/B Testing: Once you have your copy, consider conducting A/B testing to compare different versions of your copy to see which one performs better. This can help you refine your approach and learn what resonates best with your audience.

Remember that improving copywriting skills takes practice and continuous learning. Read successful copywriters, analyze what works in different contexts, and don’t be afraid to experiment with your writing style to find your unique voice.

Three key benefits of great copywriting for small businesses

Great copywriting can offer several key benefits for small businesses. Here are three of them:

1. Increased Conversion Rates: Well-crafted copy can persuade potential customers to take action, whether it’s making a purchase, signing up for a newsletter, or contacting the business. When your copy effectively communicates the value of your products or services and addresses the needs and desires of your target audience, it can significantly boost your conversion rates, leading to more sales and revenue.
2. Improved Brand Image and Credibility: High-quality copywriting not only helps convey your message but also builds trust and credibility with your audience. It showcases your expertise and professionalism, making your small business appear more reliable and authoritative in your industry. This improved brand image can help attract and retain customers in a competitive market.
3. Enhanced SEO and Online Visibility: Search engine optimization (SEO) is crucial for small businesses looking to establish an online presence. A well-optimized copy can improve your website’s search engine rankings, making it easier for potential customers to find your business when they search for relevant products or services. By incorporating relevant keywords and creating engaging content, you can increase your online visibility and drive organic traffic to your website.

In summary, great copywriting can lead to higher conversion rates, a stronger brand image, and improved online visibility, all of which can contribute to the success and growth of small businesses.

About the guest – Edifon Ossom

Edifon is an author and an Entrepreneur Copywriter with special hypnotic writing ability. Being a certified Copywriter, she is excellent at what she does and helps both clients and aspiring copywriters to achieve their goals. As an author and coach, she’s helped her Copywriting students understand how to use her unique hypnotic copywriting techniques to write copies that increase business profit online.

Her podcast, Hypnotic Copywriting Podcast has listeners in 18 countries and counting. She also shares these copywriting strategies on her YouTube channel and her online course – Hypnotic Copywriting Techniques Course has been taken by many.

She’s trained over 500 individuals on Copywriting directly or indirectly since 2021. Edifon foresees that by 2030, over 90% of businesses will be online. So, she founded a global online school called Iconic School of Internet Business (ISIB) where entrepreneurs are equipped with the right skill set, toolset, habits, and mental attitude for success in the online business space.

Edifon is a Christian who loves to volunteer for many causes especially youth and women-focused causes. She loves research, reading, and writing. She can be adventurous and loves to have fun.

Learn More About Obehi Podcast

Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to the African diaspora, business, and storytelling. Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more.

Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Series for Small Businesses.