Learn About The Best Marketing Strategies For Small Businesses With Eny Osung

Do you want to learn some of the best Marketing Strategies For your Small Business? You are in the right place. A marketing strategy entails an organization’s deliberate promotional endeavors, strategically distributing resources across diverse platforms and channels. The overarching goal is to increase sales while forging a lasting competitive edge in the specific market segment it serves.

Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Series for Small Businesses.

In this episode of the Obehi Podcast, Eny Osung Talks About Marketing Strategies For Small Businesses. Eny is a Fame marketing expert, and he helps businesses and individuals sell more of their goods and services through email marketing.

See the full podcast episode with Eny Osung

5 Best marketing strategies for small businesses

Here are five effective marketing strategies for small businesses, along with explanations for each:

1. Content Marketing: Content marketing involves creating and sharing valuable, relevant content to attract and engage your target audience. This can include blog posts, articles, videos, infographics, and more. By offering useful information, you can establish your business as an authority in your industry, build trust with your audience, and drive organic traffic to your website.
2. Social Media Marketing: Social media platforms provide a powerful way to connect with your audience, build brand awareness, and promote your products or services. Choose the platforms that align with your target audience’s preferences and focus on creating engaging content, running targeted ads, and interacting with your followers. Consistency and authenticity are key in social media marketing.
3. Email Marketing: Email marketing involves sending targeted emails to your subscribers to nurture relationships, promote products, share updates, and drive conversions. Build an email list by offering something of value (like an eBook or discount) in exchange for email sign-ups. Segment your list to send relevant content, and make sure your emails are well-designed and mobile-responsive.
4. Search Engine Optimization (SEO): SEO is the process of optimizing your website to rank higher in search engine results for relevant keywords. By improving your website’s visibility in search engines like Google, you can attract organic traffic from people actively searching for products or services you offer. This involves optimizing your website’s structure, and content, and acquiring high-quality backlinks.
5. Local Marketing: For small businesses with a physical presence, local marketing is crucial. This includes optimizing your Google My Business listing, encouraging customer reviews, and participating in local events or partnerships. Local SEO tactics, like targeting location-based keywords, can help you reach potential customers in your immediate vicinity.

Remember that the effectiveness of these strategies can vary based on your business type, target audience, and industry. It’s often beneficial to combine multiple strategies and adjust your approach based on your business’s performance analytics and customer feedback.

Additionally, staying up to date with the latest marketing trends and technologies can help you refine your strategies over time.

About The Guest: Eny Osung

Eny Osung is the Founder and Managing Director of Small Business eMarketing Ltd (T/A Global.Media). The marketing agency provides digital marketing services for companies to have an online presence and sell more through effective marketing tactics.

Eny regularly talks about the realities of marketing in today’s digital market space, proactive marketing strategies and methods, and the impact of a positive mindset on business performance and results.

Eny studied Psychology at Westminster University, where he achieved a BSc Honours degree before earning a master’s degree in business psychology at the University of East London. He also earned several Diplomas in Marketing before starting his business in 2015.

Much of his work is with small companies and startups where Eny aims to make a significant impact that moves the needle for their clients and generates measurable sales online. Global.Media is an active proponent of emerging marketing technologies, including AI-driven search advertising and social audio marketing.

Eny is also an acclaimed podcaster. He hosts The LearnIn Podcast with Eny Osung, which is available on all major podcast platforms. The podcast, which is approaching 50 episodes, covers marketing topics and issues to help businesses and marketers utilize the evolving capabilities and functionality available to gain greater brand awareness, reach more of their target audience, and ultimately generate more revenue. Several podcast episodes are guest interviews that help listeners learn from experts, including business owners and marketing experts.

Eny has worked in digital marketing for over twenty years, starting his first marketing role in 2000 in a content marketing startup in the early days of Web-based marketing. He taught Human Resource Management at City University London as a Visiting Lecturer for four years and delivered Leadership development workshops.

In his next role, he developed the digital presence and systems for a children’s charity. Eny managed the delivery of participation and empowerment services to give disadvantaged children and young people in state care a voice in decision-making about their lives. He was also responsible for securing grant funding, project contracts, and commercial opportunities. Eny reached the charity’s Head Of Service position with responsibility for Jigsaw4u’s Business development activities.

He founded his marketing agency to help small businesses attain the online marketplace’s benefits. The problem Eny identified is that big brands with the resources and expertise dominate every sector. In contrast, small businesses need help to build brand awareness and trust with buyers.

Eny has experience delivering results-driven marketing and lead generation services to almost every industry in the UK, Europe, Africa, and the USA. The organization strives to provide emerging, cost-effective marketing and business growth services in the ever-evolving digital space.

Eny is a proud husband, father grandfather, and multiple pet owners. Although London-born, Eny spent his formative years living with his grandparents in the old Bendel State (now Edo State) in Nigeria. He is on a mission to spread positivity so that entrepreneurs can aim to achieve big goals and disrupt their niche to benefit their target audience and society.

Learn More About Obehi Podcast

Obehi Podcast brings you leaders and experts from different industries to share their experiences, relating to the African diaspora, business, and storytelling. Listen to Obehi Podcast across different platforms: Spotify, Apple Podcast, YouTube, and much more.

Want to learn more about storytelling? Start by downloading the first chapter of The Storytelling Series for Small Businesses.